Data-Driven Media Planner (Hybrid, Remote Fridays)

Kohl's; Menomonee Falls (WI); Hybrid; USD 75,000 - 100,000; Full time

Job summary

Kohl’s is seeking a strategic Media Planning professional to develop onsite and offsite tactical media plans for the Kohl’s Media Network (KMN) at the corporate office in Menomonee Falls, WI. You will work onsite Monday-Thursday with Friday options for remote work, partnering with sales, analytics, and operations to deliver data-driven media solutions.

The role emphasizes GTM execution, budget allocation, and collaboration with internal teams and external partners to optimize ad spend and

Qualifications

• Bachelor degree or equivalent experience.
• Proficiency in Google Suite (Excel, Word, PowerPoint).
• Excellent verbal and written communication as well as organizational skills.
• Ability to work independently and as part of a team.
• Detail-oriented in a fast-paced environment.
• Process oriented with ability to meet tight deadlines and prioritize workload.

Responsibilities

• Partner with KMN Sales team to identify new client opportunities and deliver holistic media recommendations rooted in data and storytelling.
• Complete GTM process to develop tactical media recommendations and budget allocation across ad products.
• Manage budget allocation across tactics and flighting to align with revenue goals.
• Meet with offsite media platform partners to learn about new products and KMN positioning.
• Collaborate with KMN Ad Operations to ensure campaigns execute per strategy.
• Monitor ad spend and performance with internal and external partners to keep pacing on track.
• Coordinate with Kohl’s channel partners to align KMN tactics with enterprise strategy.
• Work with Analytics to establish benchmarks and inform media mix and budget allocation.

Skills

Media planning

Budget management

Data storytelling

Communication skills

Team collaboration

Education

Bachelor degree

Tools

Salesforce

Job description

Kohl’s is seeking a strategic Media Planning professional to develop onsite and offsite tactical media plans for the Kohl’s Media Network (KMN) at the corporate office in Menomonee Falls, WI. You will work onsite Monday-Thursday with Friday options for remote work, partnering with sales, analytics, and operations to deliver data-driven media solutions.

The role emphasizes GTM execution, budget allocation, and collaboration with internal teams and external partners to optimize ad spend and