Data-Driven Marketing Manager — Restaurant Campaigns

Ono Hawaiian BBQ; Diamond Bar (CA); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Employee discounts

Job summary

Ono Hawaiian BBQ in Diamond Bar, CA is seeking a Marketing Manager to lead our marketing team with a data-driven focus on brand strategy, customer engagement, and performance.

This role requires restaurant industry experience, strong analytics, and the ability to manage programs and agencies to drive ROI and growth. Reports to the Director of Marketing and supports grand openings and local store initiatives.

Qualifications

• 4–7 years of marketing experience, preferably in restaurant, food & beverage, retail, or consumer brand environments.
• At least one year of management experience overseeing a team.
• Strong understanding of social media platforms, paid digital advertising, and email/SMS marketing tools.
• Excellent written and verbal communication skills with a strong eye for creative quality.
• Proficiency in marketing analytics tools (Google Analytics, Meta Ads Manager, or similar).
• Highly organized with the ability to manage multiple projects and deadlines simultaneously.
• Collaborative self-starter who contributes positively to team culture.
• Resourceful and solutions-oriented, comfortable adopting new technologies and systems to optimize marketing performance and execution.
• Bachelor's degree in Marketing, Communications, Business, or related field.

Responsibilities

• Brand & Campaign Management: Develop and execute integrated marketing campaigns across digital, social, print, and in-store channels.
• Brand consistency: Maintain brand voice across all consumer touchpoints.
• Campaign management: Manage seasonal promotions, LTO launches, and menu feature campaigns from concept to execution.
• Analytics: Analyze marketing performance metrics and ROI to optimize campaigns.
• Trends: Stay current on restaurant industry trends and digital marketing opportunities.
• Digital & Social: Oversee social channels, create content plans, and report performance.
• Partner with creators and influencers aligned with the brand ethos.
• Paid ads: Manage Meta, Google, and TikTok advertising to drive traffic and awareness.
• Email marketing: Plan email programs including list growth, segmentation, and performance.
• LSM: Develop local marketing toolkits and support grand opening strategies.
• Partnerships: Build partnerships with local organizations and businesses.
• Catering: Coordinate community marketing initiatives.
• Analytics & Reporting: Track KPIs, use data insights to optimize campaigns, manage budget.
• Cross-Functional: Collaborate with ops, culinary, and finance; work with agencies and vendors.

Skills

Marketing experience

People management

Social media marketing

Digital advertising

Email/SMS marketing

Marketing analytics

Written and verbal communication

Organization

Collaboration

Tech adaptability

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Meta Ads Manager

Adobe Creative Suite

Job description

Ono Hawaiian BBQ in Diamond Bar, CA is seeking a Marketing Manager to lead our marketing team with a data-driven focus on brand strategy, customer engagement, and performance.

This role requires restaurant industry experience, strong analytics, and the ability to manage programs and agencies to drive ROI and growth. Reports to the Director of Marketing and supports grand openings and local store initiatives.