In-House - Restaurant Marketing Manager

King's Hawaiian Retail, Inc; United States; On-site; USD 68,640 - 95,000; Full time

Job summary

King's Hawaiian Retail, Inc is looking for a marketing professional with at least 3 years of experience to lead marketing initiatives across restaurant locations. This on-site role involves managing campaigns, overseeing content creation, and engaging with customers through social media.

The ideal candidate has strong organizational skills and an understanding of current marketing trends. Compensation ranges from $68,640 to $95,000, with evening and weekend hours as needed. Join us in fostering an inclusive and dynamic environment.

Qualifications

• Minimum of 3 years of relevant experience.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and manage marketing campaigns for restaurant locations.
• Oversee creation of marketing content, including photography and videos.
• Manage social media accounts and content calendars.
• Track analytics and report on campaign success.

Skills

Social media management

Content creation

Organizational skills

Customer engagement

Job description

What You’ll Do

• Marketing Campaign Management: Develop and manage marketing campaigns throughout the year for both restaurant locations. This includes creating promotional calendars, managing timelines, executing campaigns, and ensuring all campaigns align with business goals.
• Content Creation & Coordination: Oversee the creation of all marketing content, including photography, videos, and graphics. This includes coordinating photo shoots for new menu items, seasonal specials, events, and other promotional materials.
• Website Management: Own and update all content on the restaurant's website, ensuring that the site is current with the latest menu offerings, promotions, events, and brand messaging.
• Social Media Strategy & Content Management: Manage all social media accounts, develop content calendars, and schedule posts to maintain an engaging presence. Monitor trends and drive the creative direction of social media campaigns to boost engagement and build a loyal community.
• Marketing Materials & Signage: Design and create all print and digital marketing materials, including signage, flyers, promotional banners, etc. Ensure materials are consistent with brand guidelines and effectively communicate promotions and new offerings.
• Menu & Special Updates: Collaborate with the restaurant’s management to stay updated on menu changes, new dishes, and specials. Ensure that all updates are communicated through appropriate marketing channels, including digital menus, signage, and social media.
• Trend Monitoring & Innovation: Continuously track and analyze current trends in the restaurant industry, digital marketing, and consumer behavior. Proactively implement innovative ideas to stay ahead of trends and engage with customers in fresh, creative ways.
• Analytics & Reporting: Track the success of marketing campaigns through key metrics (social media engagement, website traffic, sales performance) and analyze results to improve future marketing strategies. Present monthly or quarterly reports.
• Cross-Department Collaboration: Work closely with the restaurant team to ensure marketing initiatives align with operations and goals. Ensure that promotions and events are executed seamlessly from concept to delivery.
• Customer Engagement: Ensure the brand voice remains consistent across all platforms. Engage with customers through social media, email, and other channels, responding to inquiries and fostering positive customer relationships.

What You’ll Need

• A minimum of 3 years of relevant experience.
• Understanding of social media management and content creation.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines.
• Ability to work independently, take initiative, and lead creative projects.
• An understanding of current trends in marketing, food, and digital content creation.
• Excellent written and verbal communication skills, with the ability to develop compelling content for various platforms.
• Strong photography and video production skills are a plus!

This is an on-site role. Due to the nature of the restaurant business, occasional evening and weekend work will be required.

Compensation range: $68,640 to $95,000.

King’s Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment.