Data Driven Marketing Analyst - Audience Design

Deluxe Financial Services LLC; New York (NY); On-site; USD 85,000 - 88,900; Full time

Benefits offered by this job

Healthcare (Medical, Dental, Vision)

Paid Time Off

Employer-Matched Retirement Plan

Short-Term and Long-Term Disability

Tuition Reimbursement

Job summary

Deluxe Financial Services LLC in New York is looking for an Analyst to work with the Audience Design team, analyzing business problems and providing insights using data. Candidates should hold a Bachelor’s Degree in a related field and have experience with BI tools like R, Python, and SQL.

The position offers a competitive salary range of $85,000 - $88,900 annually, along with additional benefits such as healthcare, vacation time, and a retirement plan.

Qualifications

• Bachelor’s Degree in a relevant field with data analytics coursework.
• Experience with Microsoft Excel and R.
• Familiarity with Python and SQL.

Responsibilities

• Analyze complex business problems using data.
• Identify trends in datasets using statistical methodologies.
• Utilize BI tools to create datasets for marketing campaigns.

Skills

Business Intelligence

Statistical Modeling

R

Python

SQL

Excel

Data Analysis

Education

Bachelor’s Degree in Computer Science, Mathematics, Economics, Statistics

Tools

AWS

IBM SPSS

Access

Job description

Responsibilities

• The Audience Design team is responsible for analyzing complex business problems and issues using data from internal and external sources to provide insight to decision makers.
• Analysts identify and interpret trends and patterns in datasets to locate influences utilizing established mathematical/statistical methodologies.
• As an Analyst, you will utilize BI tools (AWS, Python, R, SQL, Excel) to create datasets for omni-channel marketing campaigns and extract data for product and customer recommendations.
• Develop and implement statistical models.

Job Functions

• Uses business intelligence (BI) toolsets (e.g., AWS, Python, R, IBM SPSS, SQL, Excel and similar) to build targeted datasets for omni-channel marketing campaigns.
• Participate in data mart queries to extract relevant information and develop recommendations at the product, customer, segment, and business unit level.
• Uses R and Python to develop, test, and implement statistical response, performance, and lookalike models to drive campaign results and product alignment.
• Partners with internal team members to develop KPI’s derived from multiple data sources to enable new insights and future decision‑making.

Basic Qualifications

• Bachelor’s Degree in Computer Science, Mathematics, Economics, Statistics, or related field with data analytics coursework.
• Successfully completed coursework in Computer Science, Mathematics, Economics, Statistics, or related field with data analytics coursework.
• Experience with Microsoft Excel.
• Experience in R or other statistical modeling tools.
• Experience in Python and other big data tools and languages.
• Experience with SQL, IBM SPSS, Access and/or other database structures or big data tools.

Preferred Qualifications

• 1+ year of experience in use of statistical modeling tools and big data tools.
• Highly motivated, results‑oriented, and proactive, with an ability to prioritize and manage several projects at once.
• Exceptional attention to detail and accuracy.
• Ability to work well independently and with others, comfortable with a high level of responsibility.
• Exceptional written, oral, and interpersonal communication skills.
• Ability to gain consensus and drive projects forward in a fast‑paced, challenging environment.
• Must have work authorization that does not require employer support now or in the future.

Compensation

The compensation range for this position is $85,000.00 - $88,900.00 annually. This position will be eligible for commission or an annual performance incentive plan. The base pay offered will vary depending on job‑related knowledge, skills, location, experience and internal equity.

Benefits

• Healthcare (Medical, Dental, Vision)
• Paid Time Off, Volunteer Time Off, and Holidays
• Employer‑Matched Retirement Plan
• Employee Stock Purchase Plan
• Short‑Term and Long‑Term Disability
• Infertility Treatment, Adoption and Surrogacy Assistance
• Tuition Reimbursement

Deluxe Corporation is an Equal Employment Opportunity employer: All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law. Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [e-mail].