Data Driven Marketing Analyst - Audience Design

Deluxe; New York (NY); Hybrid; USD 80,010 - 97,790; Full time

Benefits offered by this job

401K

PTO

Medical

Dental

Flexible time off

Volunteer time off

Tuition reimbursement

Job summary

Deluxe is seeking a Data Analyst in New York, NY. The role involves using statistical modeling and BI tools like Python and R to analyze data for marketing campaigns and product recommendations. Ideal candidates should have a Bachelor's degree and experience in data analytics.

Deluxe offers competitive compensation of $88,900 annually, along with benefits such as healthcare, flexible time off, and a supportive work culture.

Qualifications

• Successfully completed coursework in data analytics.
• Experience with Microsoft Excel.
• Experience using statistical modeling tools like R.
• Proficiency in Python and other big data languages.
• Familiarity with SQL and other database structures.

Responsibilities

• Analyze complex business problems using data from multiple sources.
• Build targeted datasets for marketing campaigns using BI tools.
• Develop and implement statistical models to drive results.
• Collaborate with team members to create KPIs from data.

Skills

Statistical modeling

Data analytics

Python

R

SQL

Microsoft Excel

Education

Bachelor's Degree in Computer Science, Mathematics, Economics, Statistics, or related field

Tools

AWS

IBM SPSS

Job description

This opportunity is a prefect fit for early career professionals with 1-2 years of experience in the data science space!

Why join us:

• There is a reason we boast numerous awards like “Great Place to Work Certified” and “Best Place to Work” For Moms, Dads, LGBTQ, and VETS (just to name a few). At Deluxe, we know that great people make a great organization.
• We value our people so offer the typical benefits (401K, PTO, Medical, Dental) PLUS: Flexible time off, volunteer time off, paid maternity/paternity leave, tuition reimbursement, pet bereavement and more!
• A culture that keeps people. 42% of our team has been here over 10 years. When we asked our team why, we heard the people, benefits, family/home time, diversity, and team culture.
• Hybrid schedule, allowing you flexibility to work from home/remote several days per week

The Audience Design team is responsible for analyzing complex business problems and issues using data from internal and external sources to provide insight to decision makers. Analysts identify and interpret trends and patterns in datasets to locate influences utilizing established mathematical/statistical methodologies.

As an Analyst, you will utilize BI tools (AWS, Python, R, SQL, Excel) to create datasets for omni-channel marketing campaigns and extract data for product and customer recommendations. Develop and implement statistical models.

Job Functions:

• Uses business intelligence (BI) toolsets (e.g., AWS, Python, R, IBM SPSS, SQL, excel and similar) to build targeted datasets for omni-channel marketing campaigns. Participate in data mart queries to extract relevant information and develop recommendations at the product, customer, segment, and business unit level.
• Uses R and Python to develop, test, and implement statistical response, performance, and lookalike models to drive campaign results and product alignment.
• Partners with internal team members to develop KPI's derived from multiple data sources to enable new insights and future decision-making.

Basic Qualifications:

Education and Experience: Bachelors Degree

• Successfully completed coursework in Computer Science, Mathematics, Economics, Statistics, or related field with data analytics coursework
• Educational/Work experience with Microsoft Excel
• Experience in R or other statistical modeling tools
• Experience in python and other big data tools and languages
• Experience of SQL, IBM SPSS, Access and/or other database structures or big data tools

Preferred Qualifications:

Experience: 1 year of experience in use of statistical modeling tools and big data tools

• Highly motivated, results-oriented, and proactive, with an ability to prioritize and manage several projects at once
• Exceptional attention to detail and accuracy
• Ability to work well independently and with others, comfortable with a high level of responsibility
• Exceptional written, oral, and interpersonal communication skills
• Ability to gain consensus and drive projects forward in a fast-paced, challenging environment

Deluxe will not offer sponsorship or assume sponsorship of an employment visa for this position at this time. Candidates must have work authorization that does not require employer support now or in the future.

Additional Basic Qualifications:

• Must be 18 years of age or older

Compensation

• The compensation range for this position is $88,900.00 - $88,900.00 annually. This position will be eligible for commission or an annual performance incentive plan The base pay actually offered will vary depending on job-related knowledge, skills, location, experience and take into account internal equity.

Benefits

In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees’ whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked:

• Healthcare (Medical, Dental, Vision)
• Paid Time Off, Volunteer Time Off, and Holidays
• Employer-Matched Retirement Plan
• Employee Stock Purchase Plan
• Short-Term and Long-Term Disability
• Infertility Treatment, Adoption and Surrogacy Assistance
• Tuition Reimbursement

These benefits are designed to enhance the health, protect the financial security, and provide peace of mind to our employees and their families.

Deluxe Corporation is an Equal Employment Opportunity employer: All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.

Please view the electronic EEO is the Law Poster (http://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [e-mail] .