Data-Driven Digital Content Producer (News & Social)

Nexstar Media Group, Inc.; Alexandria (LA); On-site; USD 42,000 - 64,000; Full time

Job summary

Nexstar Media Group, Inc. seeks a Digital Content Producer to drive data-based storytelling across multiple websites. The role focuses on breaking news, daily story production (3–5+), and optimizing for pageviews and time on site.

Proficiency in AP style, SEO, and social media is essential, with willingness to collaborate across desks and source information quickly. The ideal candidate will be able to take photos/video, work with analytics tools, and engage audiences while maintaining

Qualifications

• Proficiency in AP Style and SEO best practices.
• Ability to craft engaging headlines that drive clicks.
• Fast typing and ability to work under tight deadlines.
• Strong social media engagement and distribution skills.
• Familiarity with analytics and CMS tools.

Responsibilities

• Report breaking news first and monitor analytics tools and feeds.
• Write daily 3–5 plus stories packaged for SEO and engagement.
• Post and promote stories from partner feeds (Nexstar, AP, NBC).
• Arrange interviews to gather information from sources.
• Review copy for AP style, grammar, and accuracy.
• Research background information to provide complete context.
• Engage with viewers/users on social media platforms.
• Handle special projects and other duties as assigned.

Skills

AP Style & SEO

Headline writing

60 wpm typing

Social media engagement

Digital storytelling

Education

Bachelor's Degree in Communication, Marketing or Journalism

Tools

Google Analytics

Chartbeat

Social Flow

WordPress

Job description

Nexstar Media Group, Inc. seeks a Digital Content Producer to drive data-based storytelling across multiple websites. The role focuses on breaking news, daily story production (3–5+), and optimizing for pageviews and time on site.

Proficiency in AP style, SEO, and social media is essential, with willingness to collaborate across desks and source information quickly. The ideal candidate will be able to take photos/video, work with analytics tools, and engage audiences while maintaining