Data Analytics Manager

Henderson Scott US; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

Henderson Scott US is seeking an experienced Senior Data Analytics Lead to drive performance initiatives across marketing, advertising, and revenue optimization.

You will develop dashboards and KPI reporting using Tableau, Power BI, Looker, and similar tools, analyze complex datasets, and present insights to senior leadership to inform strategic decisions.

Qualifications

• Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Business, or related field.
• 5+ years of experience in Data Analytics, BI, or related analytical function.
• Leading analytics projects, mentoring analysts, or managing an analytics team.
• Strong proficiency in SQL and experience with large, complex datasets.
• Hands-on experience with Tableau, Power BI, Looker, or similar BI tools.
• Experience with Python or R is a plus.
• Experience in Media, Entertainment, Digital Publishing, Advertising, Streaming, or AdTech is preferred.
• Strong understanding of audience analytics, advertising performance, digital engagement, and revenue KPIs.
• Excellent communication, stakeholder management, and problem-solving skills.
• Ability to translate complex analytics into actionable business strategies.

Responsibilities

• Lead analytics initiatives focused on business performance and revenue optimization.
• Develop and maintain dashboards, reporting frameworks, and KPI tracking.
• Partner with cross-functional teams to identify data-driven improvements.
• Analyze complex datasets to uncover trends and provide strategic recommendations.
• Mentor analysts and oversee project execution and reporting accuracy.
• Utilize SQL and other tools to extract and interpret data from multiple sources.
• Improve analytics processes, reporting automation, and data quality standards.
• Present insights and performance trends to senior leadership.

Skills

SQL

Data analytics

BI dashboards

KPI tracking

Stakeholder management

Mentoring analysts

Communication

Education

Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Business, or related field

Tools

Tableau

Power BI

Looker

SQL tooling

Job description

Key Responsibilities

• Lead analytics initiatives focused on business performance, audience engagement, digital marketing, advertising, and revenue optimization.
• Develop and maintain dashboards, reporting frameworks, and KPI tracking using Tableau, Power BI, Looker, or similar platforms.
• Partner with cross-functional teams across Marketing, Sales, Product, Finance, and Operations to identify opportunities for data-driven improvements.
• Analyze complex datasets to uncover trends, measure performance, and provide strategic recommendations to leadership.
• Manage and mentor analysts while overseeing project execution, reporting accuracy, and analytical deliverables.
• Utilize SQL and other analytical tools to extract, manipulate, and interpret data from multiple sources.
• Establish and improve analytics processes, reporting automation, and data quality standards.
• Present insights, business recommendations, and performance trends to senior leadership and key stakeholders.
• Support forecasting, audience segmentation, campaign measurement, and revenue performance analysis.

Qualifications

• Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Business, or a related field.
• 5+ years of experience in Data Analytics, Business Intelligence, or a related analytical function.
• Previous experience leading analytics projects, mentoring analysts, or managing an analytics team.
• Strong proficiency in SQL and experience working with large, complex datasets.
• Hands-on experience with Tableau, Power BI, Looker, or similar business intelligence tools.
• Experience with Python or R is a plus.
• Previous experience within Media, Entertainment, Digital Publishing, Advertising, Streaming, or AdTech strongly preferred.
• Strong understanding of audience analytics, advertising performance, digital engagement, and revenue-related KPIs.
• Excellent communication, stakeholder management, and problem-solving skills.
• Ability to translate complex analytical findings into actionable business strategies.

Preferred Experience

• Experience with Google Analytics 4 (GA4), Adobe Analytics, or similar digital analytics platforms.
• Familiarity with Snowflake, BigQuery, Redshift, or other cloud data platforms.
• Understanding of digital media metrics, including impressions, CTR, CPM, audience growth, conversion rates, and subscription performance.
• Experience with forecasting, experimentation, A/B testing, and predictive analytics.
• Background supporting audience development, content strategy, advertising revenue, or digital product analytics.