Data Analyst, Marketing

Socket.dev; United States; On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Comprehensive medical, dental, vision,

Health savings account (HSA) with high

Flexible spending accounts for health

Company-paid basic life insurance and.

AD&D insurance

Voluntary supplemental life insurance

Company-paid short-term and long-term"

Pre-tax and Roth 401(k) with company

Paid vacation, sick leave, and bereav…

Paid holidays, including floating day

Employee assistance programs and welln

Earned Wage Access

Product discounts at Leslie's stores

Job summary

Leslie's seeks a Marketing Analyst to shape data-driven decisions across digital, traditional and in-store channels. You will build, maintain, and present performance reports, turning complex data into clear insights for stakeholders.

Collaborate with Paid Media, CRM, Ecommerce and Retail Marketing to optimize spend, identify trends, and drive ROI. Requires 2+ years in marketing analytics, SQL, and proficiency with Excel, GA4, and marketing platforms.

Qualifications

• 2+ years in a marketing analysis or data analysis role.
• 2+ years hands-on SQL experience.
• Familiarity with marketing platforms such as Meta Ads Manager, Google Ads, HubSpot.
• Proficiency in Excel, GA4, and data visualization tools.
• Bachelor's degree in Marketing, Business Analytics, or related field.
• Strong organizational and communication skills; able to manage priorities.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Develop, maintain, and distribute recurring performance reports and dashboards covering paid, owned, and earned marketing channels.
• Analyze campaign performance data to identify trends, insights, and areas for optimization.
• Collaborate with channel leads (e.g., Paid Media, CRM, Ecommerce, Retail Marketing) to implement targeted audience marketing strategies and measure performance against KPIs and business objectives.
• Consolidate data from multiple platforms such as Google Analytics, Meta Ads Manager, Google Ads, and CRM into comprehensive performance narratives.
• Support A/B testing, attribution modeling, and other measurement methodologies to inform campaign strategies and creative development.
• Conduct analysis of customer segment trends to identify growth opportunities.
• Prepare and deliver ad hoc analyses and presentations to senior leadership to support strategic planning and review processes.
• Stay updated on emerging analytics tools, digital marketing trends, and measurement best practices to continuously enhance reporting capabilities.

Skills

Communication skills

Organizational skills

Independence

Collaboration

Education

Bachelor's degree in Marketing, Business Analytics, or related field

Tools

Meta Ads Manager

Google Ads

HubSpot

Excel

GA4

Data visualization tools

Job description

About The Company

Founded in 1963, Leslie's has established itself as the largest and most trusted direct-to-consumer brand in the United States' pool and spa care industry. With over six decades of experience, Leslie's offers an extensive and largely exclusive range of essential products tailored for residential and professional customers. The company operates an integrated ecosystem that includes more than 900 retail locations, backyard service and repair operations, a comprehensive digital platform, and manufacturing and distribution divisions spanning across 35+ states. This expansive network enables consumers to engage with Leslie’s conveniently through their preferred shopping method—whether in-store, online, or via mobile. Leslie’s prides itself on delivering best-in-class products and solutions, emphasizing the development and growth of its team members. The company fosters a positive, inclusive, and engaging work environment where employees feel valued, motivated, and enthusiastic about contributing to the company's ongoing success.

About The Role

The Marketing Analyst at Leslie's plays a vital role in shaping data-driven decision-making within the marketing department. This position is responsible for compiling, maintaining, and visualizing performance reports across various marketing channels, including digital, traditional, and in-store initiatives. The goal is to provide stakeholders with clear insights into campaign effectiveness, enabling informed strategic choices. Beyond reporting, the analyst digs deep into data sets to identify trends, uncover opportunities, and deliver actionable recommendations that enhance return on investment, optimize marketing spend, and improve overall campaign performance. The role requires a strong analytical mindset, meticulous attention to detail, and the ability to translate complex data into compelling narratives that influence strategy and execution. Collaborating closely with cross-functional teams such as Paid Media, CRM, Ecommerce, and Retail Marketing, the analyst ensures alignment with broader marketing objectives and supports continuous improvement initiatives.

Qualifications

• Minimum 2 years of experience in a similar marketing analysis or data analysis role.


• Minimum 2 years of hands-on experience working with SQL.


• Familiarity with marketing platforms such as Meta Ads Manager, Google Ads, HubSpot, and similar tools.


• Proficiency in Excel, Google Analytics (GA4), and data visualization tools.


• Experience with retail and omnichannel marketing is a plus.


• Bachelor’s degree or equivalent in Marketing, Business Analytics, or a related discipline.


• Strong organizational skills with the ability to manage multiple priorities effectively.


• Excellent communication skills, both written and verbal.


• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Develop, maintain, and distribute recurring performance reports and dashboards covering paid, owned, and earned marketing channels.


• Analyze campaign performance data to identify trends, insights, and areas for optimization.


• Collaborate with channel leads (e.g., Paid Media, CRM, Ecommerce, Retail Marketing) to implement targeted audience marketing strategies and measure performance against KPIs and business objectives.


• Consolidate data from multiple platforms such as Google Analytics, Meta Ads Manager, Google Ads, and CRM into comprehensive performance narratives.


• Support A/B testing, attribution modeling, and other measurement methodologies to inform campaign strategies and creative development.


• Conduct analysis of customer segment trends to identify growth opportunities.


• Prepare and deliver ad hoc analyses and presentations to senior leadership to support strategic planning and review processes.


• Stay updated on emerging analytics tools, digital marketing trends, and measurement best practices to continuously enhance reporting capabilities.

Benefits

• Comprehensive medical, dental, vision, and pharmacy plans.


• Health savings account (HSA) with high deductible health plan options.


• Flexible spending accounts for health and dependent care expenses.


• Company-paid basic life insurance and accidental death & dismemberment (AD&D) insurance.


• Voluntary supplemental life insurance options.


• Company-paid short-term and voluntary long-term disability insurance.


• Pre-tax and Roth 401(k) retirement plans with company matching contributions.


• Paid vacation, sick leave, and bereavement leave.


• Paid holidays, including a floating personal day.


• Employee assistance programs and wellness initiatives.


• Earned Wage Access, allowing early access to a portion of earned wages.


• Product discounts at Leslie's retail stores.

Equal Opportunity
Leslie's is an equal opportunity employer committed to fostering an inclusive environment. We celebrate diversity and are dedicated to providing equal employment opportunities regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or veteran status. We believe that a diverse workforce enhances our ability to serve our customers and achieve our business goals. All qualified applicants will receive consideration for employment without regard to any protected characteristic. We adhere to all applicable federal, state, and local employment laws and regulations, and we are committed to ensuring a workplace free from discrimination and harassment.