Data Analyst, Engagement Analytics

Jobtailor; California (MO); On-site; USD 85,000 - 120,000; Full time

Job summary

Jobtailor is seeking an experienced Data Analyst to join our analytics team focused on engagement and audience behavior. You will analyze content, subscriber, and product drivers to inform strategic decisions and optimize the engagement portfolio.

Collaborate with Content Planning, Partnerships, Programming, Product, and Marketing while building dashboards in Tableau or Looker and translating complex data into clear, actionable insights for both technical and non-technical audiences.

Qualifications

• Bachelor's degree in Analytics, CS, Statistics, Economics, Mathematics, or related quantitative field.
• 3+ years of hands-on analytical work experience with SQL.
• Experience with large data sets and multiple data sources.
• Proficiency with data exploration and visualization tools (Tableau or Looker).
• Strong communication and collaboration skills.
• Experience in streaming media or direct-to-consumer/subscription products is a plus.
• Passion for TV, film, and entertainment is a plus.

Responsibilities

• Support engagement KPI analyses and ad hoc deep dives into content, subscriber, and product drivers of key engagement KPIs.
• Uncover insights to optimize the content portfolio and drive quality engagement hours.
• Partner with stakeholders across Content Planning, Partnerships, Programming, Product, and Marketing teams.
• Assist in developing new metrics and analytical approaches to measure engagement trends and audience behavior.
• Use SQL and data visualization tools to synthesize complex data into actionable insights.
• Communicate findings to technical and non-technical audiences through oral presentations, written reports, and data storytelling.
• Build relationships with strategic and operational business teams to understand data needs and support ongoing analytical requests.

Skills

Analytical thinking

Communication

Collaboration

Attention to detail

Problem solving

Education

Bachelor's degree in Analytics or related quantitative field

Tools

Tableau

Looker

Job description

• Support engagement trend analyses and ad hoc deep dives into the content, subscriber, and product drivers of key engagement KPIs
• Uncover insights to help optimize the content portfolio and drive quality engagement hours
• Partner with stakeholders across Content Planning, Partnerships, Programming, Product, and Marketing teams
• Assist in developing new metrics and analytical approaches to measure engagement trends and audience behavior
• Use SQL and data visualization tools to synthesize complex data into actionable insights
• Communicate findings to technical and non-technical audiences through oral presentations, written reports, and compelling data storytelling
• Build relationships with strategic and operational business teams to understand data needs and support ongoing analytical requests

Requirements

• Bachelor's degree in Analytics, Computer Science, Statistics, Economics, Mathematics, or related quantitative field
• 3+ years of hands-on analytical work experience with SQL
• Strong analytical skills with the ability to translate data into clear, actionable insights
• Experience working with large data sets and interpreting data trends using a multitude of disparate data sources and tools
• Familiarity with data exploration and data visualization tools like Tableau or Looker
• Strong attention to detail with the ability to troubleshoot data issues, analyze root causes, and communicate findings clearly
• Highly collaborative with strong written and verbal communication skills
• Experience in the streaming media industry and/or supporting a direct-to-consumer or subscription-based product (desired)
• Passion for TV, film, and entertainment (desired)

Core Competencies

Demonstrates expertise in SQL and data visualization tools to analyze engagement trends and audience behavior, translating complex data into actionable insights. Strong collaboration and communication skills are essential for partnering with cross-functional teams and presenting findings effectively.

Highest-signal resume keywords

• SQL
• Data Visualization
• Analytical Skills
• Data Storytelling
• Streaming Media Experience

Hard Skills

• Data Analysis
• Engagement Metrics
• Statistical Analysis
• Data Interpretation
• Root Cause Analysis

Soft Skills

• Collaboration
• Communication
• Attention to Detail

Industry Keywords

• Streaming Media
• Direct-to-Consumer
• Subscription-Based Product
• Content Portfolio Optimization

Tools & Technologies

• Tableau
• Looker