Data Activation Consultant

Hexaware Technologies Limited; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Hexaware Technologies Limited is seeking a Data Activation Consultant for a remote US role. You will design and implement customer activation programs using Adobe Journey Optimizer and Experience Platform, translating business needs into scalable campaigns.

You will collaborate with marketing, data, and engineering stakeholders to drive solution design, testing, deployment, and production stabilization, while leading client-facing workshops.

Qualifications

• 5+ years of experience in marketing technology, customer data, campaign management, personalization, digital activation, or related consulting delivery.
• Hands-on Adobe Journey Optimizer experience, including journey configuration, audiences, events, personalization, testing, and deployment.
• Working knowledge of Adobe Experience Platform, including profiles, audiences, schemas, datasets, identity, events, or related activation capabilities.
• Experience designing multi-step customer journeys and translating business requirements into functional and technical implementation requirements.

Skills

Marketing technology

Client-facing workshops

Campaign management

Personalization

Digital activation

Data modeling

Education

Bachelor’s degree in a relevant discipline

Tools

Adobe Journey Optimizer

Adobe Experience Platform

REST APIs

Job description

At Hexaware Technologies, we are a leading global IT Services company, dedicated to driving digital transformation and innovation for businesses around the world. Founded in 1990, Hexaware has grown into a globally trusted partner for enterprises, offering comprehensive AI empowered services including IT Consulting, Application Development, Infrastructure and Cloud Management and Business Process services.

At Hexaware we are a community of creative, diverse, and open-minded Hexawarein creating smiles through the power of great people and technology. We pride ourselves on our people-centric culture and commitment to sustainability. Our diverse team of over 30,000 professionals across 30 countries is driven by a shared passion for innovation and excellence. We foster a collaborative environment where creativity and continuous learning are encouraged, enabling our employees to thrive and grow.

Data Activation Consultant

Full Time Role

Remote (US)

Required Qualifications

• 5+ years of experience in marketing technology, customer data, campaign management, personalization, digital activation, or related consulting delivery.
• Strong hands-on experience with at least one enterprise journey orchestration, customer engagement, or marketing automation platform.
• Hands-on Adobe Journey Optimizer experience, including journey configuration, audiences, events, personalization, testing, and deployment.
• Working knowledge of Adobe Experience Platform, including profiles, audiences, schemas, datasets, identity, events, or related activation capabilities.
• Experience designing multi-step customer journeys and translating business requirements into functional and technical implementation requirements.
• Experience with customer data platforms, audience segmentation, consent, event-driven activation, personalization, and identity concepts.
• Familiarity with REST APIs, webhooks, JSON, authentication concepts, and common marketing technology integration patterns.
• Experience supporting solution design, testing, deployment, cutover, and production stabilization.
• Demonstrated ability to lead client-facing workshops and communicate clearly with business, marketing, data, engineering, and executive stakeholders.
• Bachelor’s degree in a relevant discipline or equivalent professional experience.

Preferred Qualifications

• Experience with additional platforms such as Adobe Campaign, Salesforce Marketing Cloud, Braze, Iterable, Marketo Engage, or comparable technologies.
• Experience with Adobe Real-Time CDP, Customer Journey Analytics, Adobe Target, Adobe Analytics, or other Adobe Experience Cloud products.
• Experience activating email, push, SMS, in-app, web, paid media, or other addressable channels.
• Knowledge of SQL, cloud data platforms, composable marketing technology architectures, or data validation methods.
• Experience with platform migrations, consent and preference management, deliverability, or privacy-sensitive activation.
• Relevant Adobe or other marketing technology certification.