DACH Campaign and Events Manager

Redwood Software; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Redwood Software is seeking a DACH Campaign and Events Manager to lead regional marketing strategy across the German-speaking markets, localizing global campaigns, driving demand generation, and partnering with sales and global marketing to accelerate pipeline growth.

This fully remote role requires native German and fluent English, 3+ years in B2B tech marketing, strong field and event marketing experience, and hands-on digital marketing and content localization skills.

Qualifications

• Native German speaker with fluent English communication skills.
• 3+ years of experience in B2B technology marketing; enterprise software experience preferred.
• Strong experience in demand generation, field marketing, and event marketing.
• Hands-on experience with digital marketing and content localization.
• Ability to work independently in a fully remote environment while collaborating effectively with global teams.

Responsibilities

• Localize Redwood’s global marketing programs for the DACH region across inbound, outbound, and event channels.
• Drive regional demand generation initiatives that build pipeline and support sales targets.
• Execute field marketing programs in close partnership with regional sales leadership.
• Support Redwood’s SAP partnership within the DACH region.
• Adapt marketing content and messaging to resonate with German-speaking audiences.
• Partner with global event teams to coordinate Redwood’s presence at key events across Europe and the UK.
• Manage regional digital marketing campaigns, including localization, execution, and performance tracking.
• Analyze campaign performance and optimize regional marketing programs for continuous improvement.
• Collaborate cross-functionally with Product Marketing, ABM, Digital Marketing, and Content teams to deliver cohesive customer experiences.

Skills

German language (native)

English language (fluent)

B2B technology marketing

Demand generation

Field marketing

Event marketing

Digital marketing

Content localization

Remote collaboration

Sales alignment

Travel willingness

Job description

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US

Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control.

Redwood’s global team of automation experts and customer success engineers provide solutions and world-class support designed to give you the freedom and time to imagine and define your future. Get out of the weeds and see the forest, with Redwood Software.

CORE VALUES

• One Team. One Redwood
• Make Your Own Weather
• Obsess over Customer Success
• Work the Problem
• Be Curious
• Own the Outcome
• Respect Each Other

YOUR IMPACT

As a DACH Campaign and Events Manager , you will be responsible for leading Redwood’s regional marketing strategy across the DACH market by localizing global campaigns, driving demand generation, supporting strategic partnerships, and collaborating closely with sales and global marketing teams to accelerate pipeline growth and strengthen Redwood’s presence in the region.

• Localize Redwood’s global marketing programs for the DACH region across inbound, outbound, and event channels.
• Drive regional demand generation initiatives that build pipeline and support sales targets.
• Execute field marketing programs in close partnership with regional sales leadership.
• Support Redwood’s SAP partnership within the DACH region.
• Adapt marketing content and messaging to resonate with German-speaking audiences.
• Partner with global event teams to coordinate Redwood’s presence at key events across Europe and the UK.
• Manage regional digital marketing campaigns, including localization, execution, and performance tracking.
• Analyze campaign performance and optimize regional marketing programs for continuous improvement.
• Collaborate cross-functionally with Product Marketing, ABM, Digital Marketing, and Content teams to deliver cohesive customer experiences.

YOUR EXPERIENCE

• Native German speaker with fluent English communication skills.
• 3+ years of experience in B2B technology marketing; enterprise software experience preferred.
• Strong experience in demand generation, field marketing, and event marketing.
• Hands-on experience with digital marketing and content localization.
• Ability to work independently in a fully remote environment while collaborating effectively with global teams.
• Experience partnering closely with sales teams and adapting messaging to regional audiences.
• Willingness to travel for events throughout Europe and the UK.

If you like growth and working with happy, enthusiastic over-achievers, you’ll enjoy your career with us!

THE LEGAL BIT
Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it.
Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at [e-mail]