Customer Sales Lead

Campbell Soup Company; United States; On-site; USD 118,000 - 162,000; Full time

Job summary

Campbell Soup Company in the Midwest seeks a senior Customer Sales Lead for C-Store to develop and execute business plans with Retailers & Wholesalers. You will manage multiple brands across the region and partner with brokers and internal teams to drive distribution, share and volume.

The role requires 5–7+ years of sales experience, a Bachelor’s degree, and strong analytical, negotiation, and communication skills.

Qualifications

• Bachelor’s degree required.
• 5–7+ years of sales experience, with 2+ years in C-Store preferred.
• Experience with e4 or comparable trade planning system.
• Financial acumen and trade fund management experience.
• Strong organization, analytic and verbal & written communication skills.
• Ability to pull and use syndicated data (IRI/Nielsen).
• Negotiation and relationship-building skills.

Responsibilities

• Deliver annual operating plan for sales, profit and trade management for assigned Retail & Wholesaler accounts.
• Proactively monitor and update the customer’s overall business plan, including trade budgets, spending and volume to meet objectives.
• Develop and implement C-Store strategies and tactics with customers through brokers and internal partners.
• Manage 3rd party broker performance for C-Store.
• Develop monthly forecasts to maximize supply chain efficiency.

Skills

Sales experience

Negotiation

Analytical thinking

Verbal & written communication

Problem-solving

Data analysis

Relationship building

Education

Bachelor’s degree

Tools

e4 trade planning system

Job description

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on‑site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

Customer Sales Lead: C-Store Midwest

How you will make history here… The C-Store Customer Sales Lead is responsible for leading the development and implementation of business plans across key Retailers & Wholesalers in the Midwest Region. Role will manage all Campbell’s Snacks Categories and brands and partner with DSD team for stores that have IDP coverage.

Responsibilities include proactively managing, monitoring, evaluating and updating the overall business plan to meet and/or exceed all volume, trade and share objectives, as well as identifying opportunities for distribution growth. The CSL will also be responsible for implementing C-Store and brand strategies and tactics with customers by working closely with key external decision makers, broker partners, and internal partners.

What you will do…

• Deliver annual operating plan for sales, profit and trade management for assigned Retail & Wholesaler accounts
• Proactively monitor and update the customers overall business plan, including managing trade budgets, spending and volume to achieve all sales objectives versus plan via e4 tool
• Initiate ideas with input from the Broker partner and leverage Sales Planning, Supply Chain, Marketing and the brand teams to commercialize C-store solutions for all delivery options
• Manage, communicate and monitor performance of 3rd party broker for C-Store
• Identify, connect, and develop new customer relationships to drive volume
• Conduct category business strategy sessions to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
• Leverage team-dedicated Insight and Category Management resources appropriately
• Conduct post event analysis to evaluate promotional volume, consumption and spending results versus plan then leverage findings to maximize future opportunities
• Understand Campbell's brand strategies and tactics to successfully implement them, working closely with customer's key decision makers and leveraging customer specific data to drive solutions
• Develop accurate monthly forecasts to maximize supply chain efficiency by tracking shipments, consumption data and inventory changes
• Proactively call out potential risks or threats to monthly forecasts
• Sell‑in new items to customers and work with key customer personnel to achieve optimal distribution
• Attend key customer trade shows to present Campbell’s products for distribution partnering with the broker
• Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities
• Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies and track and monitor progress of new item and initiative development
• Identify profitable opportunities to grow incremental volume
• Manage trade funding in accordance with company standards

What you bring to the table… (Must have)

• Minimum education required: Bachelor’s degree
• Years of relevant experience: 5-7+ years sales experience (2 years with C-Store preferred)
• Experience with e4 or comparable trade demand planning system
• Financial acumen and trade fund management experience
• Strong organization, analytic and verbal & written communication skills
• Must possess excellent problem-solving skills
• Strong analytical thinking and analysis capability
• Ability to pull/use syndicated data (IRI/Nielsen)
• Ability to penetrate and conduct meetings at high levels, negotiate, and sell
• Strong interpersonal and influencing skills
• Ability to balance and prioritize requests from multiple stakeholders
• Quick learner, self-directed, and detail oriented
• Must be flexible, agile, & adaptable and have an entrepreneurial mindset
• Must reside in the Midwest. Preferred Texas, Oklahoma, or Kansas City
• It would be great if you have… (nice to have)
• C-Store and Broker Management experience
• Category and Brand Knowledge preferred
• Knowledge of Supply chain operations preferred
• P&L management experience preferred
• This role is remote, must reside in the Midwest. Preferred Texas, Oklahoma, or Kansas City. 10-20% travel

Who you will work with…. Requires varying degrees of cross‑functional interaction within the customer team (e.g., Finance, Category Management, Customer Service, Omni Commerce, etc.) as well as with World Headquarter personnel (e.g., Customer Strategy, Brand Management, Supply Chain, etc.).

Job Complexity Own customer sales and execution across National and Regional C-Store Customers of varied size in the Midwest Territory Drive distribution growth, shelf presence, and in‑stock performance across multiple route‑to‑market models, including distributors, wholesalers, and limited DSD environments. Translate neighborhood‑level shopper insights into localized assortment, pricing, and merchandising strategies that reflect distinct store formats and buying behaviors. Lead execution in space‑constrained retail environments, prioritizing brand blocking, off‑shelf visibility, and points‑of‑interruption to maximize conversion. Develop and execute promotional and pack strategies (single price point, must‑buy, bundles, caddies) that balance retailer margin needs with shopper value perception. Manage the transition from initial placement to sustained reorder, partnering with field teams and RTM partners to reduce out‑of‑stocks and execution gaps. Navigate channel and price architecture complexity, ensuring C‑Store strategies remain competitive while minimizing internal channel conflict. Partner cross‑functionally with Marketing, Category, Supply Chain, and Field Sales to deliver repeatable execution standards across thousands of doors. Monitor competitive activity at the local level and rapidly adapt selling and merchandising tactics to protect share in high‑velocity environments. Serve as the voice of Retailers and Wholesalers in territory, elevating operational realities, execution barriers, and growth opportunities to internal stakeholders.

What Success Looks Like…

Increased distribution, visibility, and reorder consistency across independent c stores. Simplified execution in a complex market through focused SKUs, clear merchandising standards, and scalable playbooks. Strong retailer relationships built on speed, reliability, and relevance in a fast‑moving environment.

Disclaimer The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. Compensation and Benefits: The target base salary range for this full‑time, salaried position is between $117,600-$161,700 Individual base pay depends on work location and additional factors such as experience, job‑related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package. The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law. We’re proud to be a purpose‑driven company, connecting people through food they love.