Customer Personalization Manager

The Custom Group of Companies; New York (NY); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading healthcare marketing company is seeking a Customer Personalization Manager to drive new patient volume through effective personalization strategies. This fully remote position requires expertise in data analysis, journey orchestration, and A/B testing, with a strong focus on collaboration across teams to enhance customer experiences.

Benefits

Medical insurance

Qualifications

• 5-7 years of experience in personalization or digital web strategy.
• Expertise in A/B and multivariate testing frameworks.
• Strong understanding of customer journeys and audience insights.

Responsibilities

• Develop and execute personalization strategies to optimize website experiences.
• Design, implement, and analyze A/B and multivariate tests.
• Collaborate with marketing, product, and analytics teams for cohesive digital experiences.

Skills

Data Analysis

Segmentation

Marketing Technology

Journey Orchestration

A/B Testing

Cross-Functional Collaboration

Education

Bachelor’s degree in Marketing, Analytics, Business, or a related field

Tools

Dynamic Yield

Optimizely

Adobe Target

Salesforce

Heap

Google Analytics

Adobe Analytics

Job description

The Custom Group of Companies provided pay range

This range is provided by The Custom Group of Companies. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$50.00/hr - $60.00/hr

Direct message the job poster from The Custom Group of Companies

Sr. Technical Recruiter at The Custom Group of [e-mail]

Customer Personalization Manager Marketing

New York, NY - position is remote, must be able to work on EST time zone

$50.00-$60.00 per hour w2

No corp to corp or 3 rd party agencies

We are looking for a Customer Personalization Manager to join our team of professionals for our Healthcare Client!! This is 100% remote on EST time zone

Selected individual will have the following skills:

Data Analysis & Segmentation – Understanding audience data to create targeted experiences.

Marketing Technology Expertise – Proficiency in tools like personalization engines, CDPs, CRM, and testing platforms.

Journey Orchestration – Mapping and optimizing customer touchpoints across channels.

A/B Testing & Optimization – Running experiments to improve engagement and conversion.

Cross-Functional Collaboration – Working with across teams to deliver success (i.e. product, content, and marketing operation teams.)

In this position you will

• Develop and execute personalization strategies that optimize website experiences and drive new patient volume.
• Design, implement, and analyze A/B and multivariate tests to inform data-driven personalization campaigns.
• Leverage behavioral data and audience segmentation to craft tailored customer experiences.
• Work cross-functionally with marketing, product, operations, and analytics teams to deliver cohesive digital experiences.
• Monitor personalization campaign performance, delivering actionable insights, recommendations, and iterative optimizations.
• Build and maintain a robust roadmap for personalization campaigns, ensuring alignment with Marketing & Communications priorities and timely execution.
• Partner with stakeholders to identify and address audience pain points, creating seamless and impactful customer journeys.
• Collaborate with UX and product teams to ensure personalization elements are enabled and seamlessly integrated.
• Ensure all campaigns adhere to HIPAA compliance and data privacy standards.
• Foster collaboration across teams to ensure consistent messaging and personalization across all touch points.

You’ll have:

• 5-7 years of experience in personalization, digital web strategy, customer journey management, or audience insights.
• Expertise in A/B and multivariate testing frameworks.
• Proficiency with personalization platforms such as Dynamic Yield, Optimizely, Adobe Target, Salesforce, or similar tools.
• Familiarity with analytics tools such as Heap, Google Analytics, or Adobe Analytics.
• Strong understanding of customer journeys, segmentation, and audience insights.
• Exceptional organizational skills with the ability to manage multiple projects simultaneously.
• Effective communication skills to present complex ideas in a clear and compelling manner
• Detail-oriented with a results-driven mindset

Education

• Bachelor’s degree in Marketing, Analytics, Business, or a related field.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing, Customer Service, and Analyst

• Industries

  Hospitals and Health Care, Hospitals, and Pharmaceutical Manufacturing

Referrals increase your chances of interviewing at The Custom Group of Companies by 2x

Inferred from the description for this job

Medical insurance

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