Customer Marketing Specialist (6-Month Contract)

Lansweeper NV; Austin (TX); Hybrid; USD 70,000 - 95,000; Full time

Job summary

A technology leader seeks a Customer Marketing Specialist for a 6-month contract in Austin, Texas. This role involves strategizing and executing marketing campaigns for its innovative solutions, focusing on driving customer engagement and adoption among enterprise clients. Ideal candidates will have a robust background in B2B marketing and tools like Salesforce and Pardot.

Benefits

Flexible remote work structure

Collaborative team environment

Opportunity for high-impact work

Qualifications

• 4+ years of B2B demand generation and campaign experience required.
• Experience with marketing automation tools and performance reporting.
• Strong understanding of the IT and cybersecurity buyer journey.

Responsibilities

• Plan and execute integrated marketing campaigns focused on product adoption.
• Track and analyze campaign performance using various reporting tools.
• Collaborate with sales and account management for messaging alignment.

Skills

B2B demand generation

lifecycle marketing

campaign execution

communication

Tools

Pardot

Salesforce

GA4

Power BI

Job description

About Lansweeper

Lansweeper is the leader inTechnology Asset Intelligence, providing a single source of truth for complete visibility across IT, OT, and IoT assets including software across the entire technology estate. Since 2004, Lansweeper has empowered organizations to stay competitive with accurate, actionable data that strengthens security, drives strategic decisions, and boosts operational efficiency. Trusted by over 20,000 customers including CMA CGM, Rentokil, Fiskars, Nestlé, and Nvidia Lansweeper serves enterprises, governments, financial institutions, NGOs, and universities worldwide.

Lansweeper recently announced the acquisition of Redjack, a pioneer in asset discovery using network traffic analysis. Lansweeper provides deep, detailed discovery across known assets. Redjack adds broad visibility across everything communicating on the network. Together, they deliver:

• Complete technology asset intelligence across IT, OT, IoT, cloud, and hybrid environments

• Full context and mapping for every asset, role, and application dependency

• Enablement of BCDR, Zero Trust, and a wide range of strategic IT initiatives

• Visibility into AI usage across public and private deployments

• Actionable, continuously updated risk and compliance data

Remote Candidates

We strongly prefer Austin-based candidates, but we are open to considering remote candidates in the US Eastern or Central time zones who are an ideal fit for the role.

Reports to: Sr. Manager, Customer Marketing
Duration: 6 months (contract/temporary)

Position Summary

Lansweeper is seeking a Customer Marketing Specialist on a 6-month contract to support the go-to-market efforts of our combined Lansweeper + Redjack solution. This role is designed for a hands-on, campaign-savvy marketer who knows how to deepen customer engagement and drive adoption, upsell, and cross-sell within an existing base.

You’ll plan and execute targeted customer marketing campaigns that highlight Redjack’s advanced capabilities—such as passive network discovery and application dependency mapping (ADM)—for our existing customer base, with a strong emphasis on enterprise, global strategic, and mid-market segments.

What You’ll Do

Customer Campaign Strategy & Execution

• Plan and execute integrated campaigns focused on adoption, upsell, and cross-sell of the Lansweeper + Redjack solution

• Build segmented programs aligned to customer profile, lifecycle stage, and high-impact use cases

• Run campaigns across channels: email, webinars, digital ads, nurture streams, in-app (e.g., Pendo), and partner co-marketing

• Focus messaging on use cases such as cybersecurity visibility, BCDR planning, AI usage tracking, and CMDB enrichment

Go-to-Market Enablement & Alignment

• Work closely with product marketing and customer success to align campaign timing and messaging

• Support field and account-based marketing to activate specific customer segments

Campaign Optimization & Reporting

• Track and analyze campaign performance using Salesforce, Pardot, GA4, Discern, or Power BI

• Drive improvements through testing, measurement, and iteration

• Report on impact to customer engagement, product usage, and expansion pipeline

Cross-Team Collaboration

• Partner with sales, account management, and customer success to align messaging with growth goals

• Be the marketing point person for Redjack customer campaigns and GTM activation

Content Coordination

• Help produce or adapt emails, landing pages, one-pagers, webinars, onboarding flows, and use-case-driven campaign assets

• Ensure messaging clearly communicates the unique value of the combined Lansweeper + Redjack solution and resonates with both IT and security audiences.

What You Bring

• 4+ years of B2B demand generation, lifecycle marketing, or campaign execution experience (SaaS preferred)

• Proven ability to run customer-focused campaigns to midmarket and enterprise accounts that drive product adoption and upsell.

• Experience with marketing automation tools (e.g., Pardot), Salesforce, and performance reporting tools

• Strong grasp of the IT and/or cybersecurity buyer journey

• Organized, proactive, and able to manage cross-functional input and deadlines

• Clear communicator with a bias for action and optimization

What We Offer

• Contract role with flexible, remote work structure

• Collaborative, fast-moving team working on a high-impact product integration

• Opportunity to help shape go-to-market execution for a strategic offering with strong customer demand

US: Diversity Statement – Equal Employment Opportunity

It is Lansweeper’s policy to provide equal employment opportunity to all applicants and employees. Lansweeper disapproves of, and will not tolerate, unlawful discrimination against any applicant or employee because of race, color, national origin or ancestry, gender (including pregnancy, childbirth, or related medical conditions), gender identity, age, religion, disability, family care status, veteran status, marital status, sexual orientation, or any other basis protected by local, state, or federal laws.