Customer Marketing Specialist

Singapore Post; Miami (FL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Dental and Vision coverage

401k with employer match

Parental leave

Volunteer leave

Job summary

Simpro Group in Florida is seeking a Customer Marketing Specialist to cultivate customer advocates and mobilize them to share experiences on review platforms. The role focuses on designing strategies that excite customers, developing communications, and partnering with teams to ensure consistent messaging across the journey.

You will own events, sponsorships, and the review program while executing campaigns to generate new reviews.

Qualifications

• 1-3 years of experience in customer marketing, customer advocacy, or related B2B marketing.
• Strong project management and communication skills.
• Experience with marketing and CRM tools (HubSpot, Salesforce, G2) and B2B email campaigns.

Responsibilities

• Design and execute strategies that spark customer excitement and amplify brand reputation.
• Develop and execute customer communication strategies.
• Coordinate messaging across the customer journey with cross-functional teams.
• Plan and run customer-specific events and sponsorships.
• Own and optimize the customer review strategy and launch campaigns to generate reviews.
• Identify customer advocates and develop case studies.

Skills

Project management

Communication

Analytical skills

Initiative

Tools

HubSpot

Salesforce

G2

Job description

Job Context

The Customer Marketing Specialist cultivates enthusiastic customer advocates—mobilizing them to share their experiences through channels like Google, G2, and other key review platforms.

What You’ll Do

• The design and execute strategies that spark customer excitement and amplify our brand reputation, making it easy and rewarding for users to become vocal champions.

• Develop and execute customer communication strategies.

• Partner with teams to ensure consistent messaging across the customer journey.

• Own the planning and execution of customer-specific events.

• Manage sponsorship opportunities for customer and industry events.

• Own and optimize the customer review strategy.

• Launch campaigns to generate new customer reviews.

• Collaborate to identify and develop customer advocates and case studies.

• Experience with marketing and CRM tools like HubSpot, Salesforce, and G2, and a track record of executing B2B email marketing campaigns.

• Work cross-functionally and track program performance.

• This job description is not an exhaustive list of duties and may be modified at the discretion of Simpro Group.

What You’ll Bring

• 1-3 years of experience in customer marketing, customer advocacy, or a related B2B marketing role with proven ability to manage customer programs and communications.

• Strong project management and excellent communication skills.

• Experience with marketing and CRM tools like HubSpot, Salesforce, and G2, and a track record of executing B2B email marketing campaigns.

• Highly organized and detail-oriented with a data-driven mindset and analytical skills.

• Collaborative and adaptable self-starter with a high degree of initiative and willingness to work with global stakeholders.

What We Can Offer You

• Responsible Time Off

• Comprehensive medical, dental, vision package with 100% employer paid options

• Additional benefits including Health Savings Account; Flexible Spending Account; Critical Illness Insurance; Hospital Insurance; Accident Insurance; Life Insurance and AD&D; and Disability Insurance available to purchase.

• Wellness Challenge App, Diabetes Prevention App, and Health Hub App

• 401k/Retirement Plan with 6% employer match

• Generous Parental Leave Program

• Paid Volunteer Leave Days

• Public Holiday Exchange Scheme

• Talent Referral Program – get rewarded for referring a friend to join our team!

• Diverse training & internal networking opportunities across all of our product lines

• Opportunities for career progression and development

• Service recognition awards

• Click here to find out more about working at Simpro Group!

Our Core Values

We Are One Team

We Are Customer Centric

We Are Growth Minded

We Are Accountable

We Celebrate Success

Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.