Customer Marketing Senior Analyst

Salesforce, Inc.; Washington (IL); Hybrid; USD 94,000 - 142,000; Full time

Job summary

Salesforce, Inc. seeks a Customer Marketing Senior Analyst to build, manage, and scale enterprise customer proof stories across formats, partnering with Sales, Product Marketing, Campaigns, Web, Social, and Events.

You’ll own day-to-day operations, optimize intake and approval workflows, align stakeholders across account managers, legal, and executives, and drive reporting to ensure assets power GTM programs and revenue growth.

Qualifications

• 3–5+ years in customer marketing, product marketing, or content operations in B2B SaaS.
• Ability to build and optimize content intake, review, and approval workflows.
• Experience packaging customer proof across webinars, campaigns, web/social and events.

Responsibilities

• Own Customer Story Operations: source, track, and publish enterprise customer proof stories.
• Build automated workflows for intake routing and approvals to sustain high-velocity pipelines.
• Collaborate with Sales, Product Marketing, Campaigns, Web, Social, and Events for GTM integration.
• Manage stakeholder alignment and approval cycles across legal and customer executives.
• Track pipeline success and ensure assets are tagged and discoverable for GTM.

Skills

Marketing experience

Customer advocacy

Operations workflows

GTM channels

Stakeholder management

Data & analytics

Tools

Tableau

Excel

Job description

****About Salesforce****Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.The Community & Customer Advocacy team is the heart and soul of Tableau. We bring together a global family of data enthusiasts and help them connect, learn, and grow. At the same time, we share real customer success stories to show how Tableau transforms businesses. Our job is to listen to our users, celebrate their work, and help organizations everywhere succeed with data.We are looking for a Customer Marketing Senior Analyst to build, manage, and scale our enterprise customer proof pipeline. In this role, you will act as the operational engine—sourcing, tracking, and publishing high-impact customer success stories that validate Tableau as an agentic analytics leader and build buyer confidence across our primary go-to-market channels. **What You’ll Actually Be Doing*** Own Customer Story Operations: Lead day-to-day operations to source, track, and publish enterprise customer proof stories across all formats with the right mix of product, industry, and solution focus.* Build & Optimize Automated Workflows: Build, automate, and optimize intake, routing, and approval workflows to maintain a predictable, high-velocity customer story pipeline.* Drive Cross-Functional Story Integration: Partner directly with Sales, Product Marketing, Campaigns, Web, Social, and Event teams to strategically integrate customer proof across webinars, pitch decks, digital channels, and flagship events.* Manage Stakeholder Alignment & Approval Cycles: Navigate complex review processes across account managers, legal teams, and customer executives, proactively clearing approval bottlenecks to keep assets on track.* Track & Report Pipeline Success: Monitor story placement across channels, deliver regular pipeline reporting to team leaders, and ensure published assets are properly tagged and organized for easy GTM discovery.* Fuel High-Impact Growth Initiatives: Ensure a continuous feed of verified customer stories to power flagship marketing programs and key GTM revenue drivers. **You’re Our Person If ...*** You have marketing & customer advocacy experience: 3 to 5+ years of experience in customer marketing, product marketing, content operations, or marketing program management (B2B SaaS preferred).* You know how to run operations & workflows: Proven ability to build, manage, and optimize content intake, review, and approval workflows to maintain a steady, high-velocity operational pipeline.* You know GTM channels & story integration: Strong understanding of how customer proof is packaged and activated across go-to-market channels—including webinars, digital campaigns, web/social, sales enablement, and flagship events.* You are adaptable & solution-oriented: Comfortable dealing with ambiguity, quick to adjust as priorities shift, and proactive in identifying operational bottlenecks before being asked.* You navigate complex organizations with nuance: You understand how large, matrixed software organizations work and can navigate stakeholder nuances across diverse teams, Legal, and customer executive leadership.* You are a clear & effective communicator: Exceptional written and verbal communication skills with the ability to lead buttoned-up, action-oriented meetings, drive alignment, and articulate clear follow-ups. **Even Better If...*** You deliver persuasive presentations: Strong presentation skills with experience crafting compelling slide decks that communicate program ROI and drive internal stakeholders to action.* You understand data & analytics: Prior experience with Tableau, Excel, or sales/marketing performance tools to monitor asset usage, track pipeline coverage, and measure ROI.* You turn customer wins into revenue impact: A knack for uncovering compelling story angles and converting raw customer success into GTM momentum.Unleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.### ### ### ### At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.The typical base salary range for this position is $94,000 - $142,300 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.