Customer Marketing Manager, Industries

Anthropic; New York (NY); Hybrid; USD 230,000 - 281,000; Full time

Job summary

Anthropic is seeking an experienced Customer Marketer to build out customer stories across Claude deployments. You’ll identify verticals, create compelling narratives, and partner with Sales to turn customer value into referenceable stories and flagship announcements.

You’ll work with Communications and product teams to time milestones and expand storytelling across industries, while building early wins into scalable programs that can reach a broad audience.

Qualifications

• Excellent written and verbal storytelling abilities.
• Experience building lasting relationships with executives and business leaders at large enterprises.
• Proven track record turning customer milestones into announcements and press moments.
• Data-driven approach to measuring and improving program impact.

Responsibilities

• Own customer storytelling for a subset of Industries portfolio from identification to distribution.
• Identify and prioritize new verticals and build the story pipeline.
• Build a bench of referenceable customers and stories in new industries.
• Nurture relationships with customer executives and champions to foster advocacy.
• Partner with Sales and account teams to validate storytelling readiness and develop advocacy plans.
• Collaborate with Communications to time customer announcements and press moments.
• Work with brand and creative teams on video series and high-visibility moments.

Skills

Storytelling

Relationship-building

Cross-functional collaboration

Content creation

Data-driven

Project management

Strategic thinking

Execution capability

Collaboration with Sales/Prod/Comms

Education

Bachelor's degree

Job description

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About The Role

Anthropic is seeking an experienced Customer Marketer to build out customer stories across the industries building with Claude. Behind every Claude deployment is a story of an organization reimagining how it works. This role tells those stories by finding the verticals where customer evidence matters most, and turning our best examples into the references and announcements that drive adoption.

This isn't a traditional customer marketing role focused solely on case studies. You'll work closely with customers across their journey with Claude — partnering with Sales to find the customers finding value with Claude, building the relationships that turn customer champions into authentic advocates, and working with Communications to land customer milestones as high-impact announcements. Where Claude is newly landing in an industry, you'll build the bench — cultivating early wins into referenceable customers and flagship narratives that open entire verticals.

You’ll operate with autonomy and speed, building the playbooks, processes, and frameworks that let customer storytelling scale across industries — and shaping how some of the world's most recognizable companies understand, implement, and champion beneficial AI systems.

Key Responsibilities

• Own customer storytelling for a subset of our Industries portfolio, from story identification through creation, approval, and distribution
• Identify and prioritize new verticals where customer proof points will accelerate adoption, and build the story pipeline to match
• Build a bench of referenceable customers and stories in industries where Claude is newly landing, developing accounts from early wins into flagship narratives
• Build and nurture relationships with customer executives and champions to foster authentic advocacy, guiding each story from first conversation through approval and publication
• Partner with Sales and account teams to pressure-test storytelling readiness and develop account-level advocacy plans that map each priority customer to the right story, format, and moment
• Work closely with Communications to shape and time customer announcements, turning deployment milestones and expansions into coordinated press, content, and social moments
• Work closely with our brand and creative team on customer video series, out-of-home campaigns, and other high-visibility creative moments that bring these stories to a broader audience

Minimum Qualifications

• Excellent written and verbal storytelling abilities, proven through technical customer stories that drove business results
• Experience building lasting relationships with technical executives and business leaders at the world's largest enterprises
• A track record of guiding customers from early success to public advocacy, navigating stakeholder alignment, approvals, and brand and legal review along the way
• Experience partnering with Communications or PR teams to turn customer milestones into announcements and press moments
• Track record of creating effective content in multiple formats (text, video, speakers/content for events)
• Data-driven approach to measuring and improving program impact
• Ability to manage multiple priorities while maintaining high quality standards
• Strategic mindset balanced with strong execution capabilities
• History of successful collaboration across Sales, Product, and Communications teams

Preferred Qualifications

• 6+ years of experience in customer marketing or customer advocacy, ideally in B2B SaaS or enterprise technology
• Experience marketing with or to enterprises in traditional industries — manufacturing, energy, retail, media, travel, or similar — and an instinct for what resonates with buyers beyond the tech sector
• Experience standing up customer marketing or advocacy programs in new markets, segments, or verticals from the ground up
• Track record of successful customer advisory board (CAB) and executive event programming
• Experience building and managing customer loyalty or community programs

Role-specific policy

For this role, we expect staff to be able to work from our San Francisco or New York office at least once a month for cross-functional stakeholder engagement. Additionally, this role will require up to 40% travel for events and customer engagements.

Annual Salary

$255,000—$255,000 USD

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

How We're Different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.