Customer Marketing Manager

Filevine; San Francisco (CA); On-site; USD 105,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Insurance

Paid Time Off

Maternity & Paternity Leave

Disability Insurance

Learning from leadership

Company swag

Job summary

Filevine is a Legal AI company delivering LOIS-powered solutions that transform legal operations. The Customer Marketing Manager will own post-sale narratives, nurturing customers into advocates and driving revenue growth through reference programs and lifecycle campaigns.

You will interview customers, produce ROI-driven case studies and testimonials, and collaborate with events, product, and success teams to expand adoption.

Qualifications

• 7+ years of customer marketing, advocacy, or lifecycle marketing in B2B SaaS.
• Observing and understanding customer calls to uncover human-interest insights behind data-driven workflows.
• Proven storytelling with case studies, newsletters, and promotional content.
• Ability to coordinate project workflows across Customer Success, Account Management, and Marketing teams.
• Experience managing customer programs for advisory boards, events, or similar initiatives.
• Experience executing multi-stage email campaigns and customer journeys in HubSpot or similar platforms.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

Responsibilities

• Build and scale a world-class customer reference program and advocacy.
• Interview customers to craft ROI-driven case studies, video scripts, and testimonials.
• Collaborate with events, webinars, and product teams to promote launches to Filevine’s customer base.
• Design and execute engagement campaigns (newsletters, user groups, webinars) to raise platform adoption and lifetime value.
• Create customer-facing collateral and release communications for platform improvements.

Skills

Customer marketing

Lifecycle marketing

Storytelling

Cross-functional collaboration

Campaign management

Content creation

Data-driven insights

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Job description

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.

Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.

The Opportunity

We aren’t just building software; we are architecting the Legal Operating Intelligence System. Filevine is at a defining inflection point where legal work is being fundamentally reshaped by embedded intelligence. While the industry previously focused on transactional tools for lawyers, we built the tactical backbone for litigators. Our platform is designed for a future where a lawyer’s impact is no longer bound by administrative drag, but by their ability to leverage agentic intelligence to drive more work and higher profitability.

As the Customer Marketing Manager, you will own the narrative of what happens after a customer joins Filevine. Your mission is to nurture and scale our customer base, transforming legal professionals from power users into vocal, lifelong advocates. You will bridge the gap between our active users and the market, capturing real-world ROI and activating customer expansion strategies. This is a high-impact execution role where you will design the reference programs and lifecycle motions that turn customer satisfaction into predictable revenue growth.

Responsibilities

• Customer Advocacy & Reference Programs

  • Build the Bench: Scale a world-class customer reference program that turns Filevine’s power users and AI adopters into vocal advocates, reference calls, and case study stars.

  • Sourcing and Creation: Personally interview customers to write compelling, ROI-driven case studies, video scripts, and user testimonials highlighting the power of LOIS and our core platform

• Pipeline Growth & Expansion Strategy

  • Upsell opportunities within GTM: Collaborate with events, webinar, and product teams to promote product launches or events to Filevine’s customer base.

  • Customer Adoption Campaigns: Design and execute engagement campaigns (newsletters, user groups, webinars) aimed at increasing platform adoption, feature utilization, and overall customer lifetime value (LTV).

• Front-Line Content & Community Engagement

  • User Content Creation: Develop customer-facing collateral, adoption toolkits, and release communications that simplify complex legal-tech workflows for existing users.

Qualifications

• Professional Experience: 7+ years of customer marketing, advocacy, or lifecycle marketing experience in B2B SaaS (legal-tech or AI-tech experience is a significant plus).

• Obsessive Customer Curiosity: You love listening to customer calls, understanding user friction points, and finding the human-interest angles behind data-driven workflows.

• Exceptional Storytelling: A proven track record as a strong writer who has personally drafted compelling case studies, customer newsletters, and promotional content.

• Cross-Functional Execution: Demonstrated ability to coordinate project workflows across Customer Success, Account Management, and traditional Marketing teams.

• Program Management: You have managed customer programs for advisory boards, surprise & delight, or industry events.

• Demonstrated experience executing multi-stage email campaigns and customer journeys within HubSpot or similar marketing automation platforms.

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Compensation Information: $105,000-120,000

The base salary range represents the low and high end of the salary range for this position. The total compensation package for this position will be determined by each individual’s location, qualifications, education, work experience, skills and performance. We believe in the importance of pay equity - the range listed is just one component of Filevine’s total compensation package for employees. This position is also eligible for a paid time off policy, as well as a comprehensive benefits package.

Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at [e-mail]

Cool Company Benefits:

• A dynamic, rapidly growing company, focused on helping organizations thrive
• Medical, Dental, & Vision Insurance (for full-time employees)
• Competitive & Fair Pay
• Maternity & paternity leave (for full-time employees)
• Short & long-term disability
• Opportunity to learn from a dedicated leadership team
• Top-of-the-line company swag

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