Customer Marketing Manager

Rentable; Madison (WI); Remote; USD 80,000 - 110,000; Full time

Job summary

A dynamic tech company is seeking a Customer Marketing Manager to develop and execute marketing strategies that enhance customer engagement and retention. Ideal candidates should have at least 6 years of marketing experience, with strong knowledge of the customer lifecycle and proven success with SaaS products. This role is 100% remote and offers a competitive compensation package along with a flexible vacation policy.

Benefits

Competitive Compensation Package

Flexible Vacation Policy

Medical, Dental, and Vision Insurance

Paid Short-Term and Long-Term Disability

401k Program

Qualifications

• Minimum of 6+ years of experience in marketing with a focus on customer-facing roles.
• Proven track record in executing successful customer marketing campaigns.
• Strong understanding of customer lifecycle and retention strategies.

Responsibilities

• Develop and optimize the customer journey for various marketing stages.
• Implement programs to increase upsell and expansion opportunities.
• Define metrics to track program effectiveness and report insights.

Skills

Customer journey mapping

Marketing strategy development

Customer engagement

Data analysis

Experience with SaaS products

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Salesforce

Hockeystack

Appcues/Pendo

Job description

We’re Changing the Rentals Industry

We’re a profitable, growth-stage company building industry-leading martech and data products for the rentals industry. While originally known for building and operating one of the U.S.’s largest rental marketplaces – Rentable, our focus has shifted to our category‑leading AI and data SaaS products with triple‑digit growth rates.

We’re a fully remote team of 100+ spread across the U.S. from coast to coast. We operate on a strict no a**holes policy and are proud to have built a community of highly performant people that take our work seriously, but not ourselves. And, we’re looking for exceptional people to help further accelerate our growth.

While we’ve raised $30MM+ to date from some of the world’s best investors, we’re profitable with a strong balance sheet and an indefinite runway. We pride ourselves on achieving rapid growth without having to incinerate capital.

If you like the idea of joining an industry‑changing company made up of people who genuinely like each other, Rentable could be a great fit for you.

The Role

As the Customer Marketing Manager, we are seeking someone to develop and execute marketing strategies that drive engagement, loyalty, retention, and advocacy among our existing customer base within our product suites. The ideal candidate will be passionate about understanding the customer journey and translating those insights into high‑impact marketing programs that directly contribute to customer success and growth.

Lifecycle Marketing

• Develop and optimize the customer journey: Create targeted programs and campaigns for every stage of the customer lifecycle, from onboarding to renewal and advocacy, ensuring a seamless and value‑driven experience

Lead Cross‑Sell, Upsell, and Expansion Motion

• Develop and implement strategic marketing programs to drive upsell and expansion, increase product awareness, growth, and engagement
• Act as the “voice of the customer” and incorporate customer feedback and advocacy into marketing programs
• Work collaboratively with Sales, CS, Product, and Marketing teams

Measure and Report Success

• Define metrics to track the effectiveness of lifecycle/customer marketing programs, and regularly report on insights and ROI to internal stakeholders
• Analyze and compare campaigns to strategize on experiments to increase renewals, cross‑sells, referrals, and expansion opportunities

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Experience working with multiple SaaS products is required
• Minimum of 6+ years of experience in marketing, with at least 2+ years in a customer‑facing or customer marketing role (e.g., Customer Marketing, Demand Generation, or Product Marketing)
• Proven track record in developing and executing successful marketing campaigns that drive measurable customer engagement, retention, and advocacy
• Strong understanding of the customer lifecycle and customer journey mapping
• Experience using marketing automation tools (HubSpot, Salesforce, Hockeystack, Appcues/Pendo)
• Proficiency in data analysis and using metrics to optimize campaign performance
• Bonus if you’ve worked in the multifamily industry

Why Rentable

• 100% remote workplace
• Competitive Compensation Package
• Flexible Vacation Policy
• Medical, Dental, and Vision Insurance
• 100% paid Short‑Term Disability, Long‑Term Disability, and Life Insurance Program
• 401k Program
• No A**hole policy

If you need assistance and/or a reasonable accommodation in the application or recruiting process, please contact your recruiter.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

We want to alert you to potential recruiting scams targeting job seekers. Please note that our company will never request payment, personal information, or any confidential details during the interview process.