Customer Marketing Manager

McCormick; Cockeysville (MD); Hybrid; USD 120,000 - 142,000; Full time

Benefits offered by this job

401(k) plan

Health insurance

Paid time off

Job summary

McCormick seeks a Customer Marketing Manager for the US Branded Foodservice team in Hunt Valley, MD. The hybrid role owns customer marketing strategy, leads campaigns, and aligns with senior leadership to drive segment and brand growth.

The successful candidate will manage complex programs, partner with sales, brokers, and cross-functional teams, and deliver data-driven results with strong leadership and communication skills.

Qualifications

• Bachelor's degree in Marketing or related discipline.
• Five or more years of marketing experience in Food Service, CPG, or Food Manufacturing.
• Strong understanding of B2B foodservice marketing, advertising, planning, and promotions.
• Strong project leadership experience with the ability to lead multiple projects.
• Strong leadership, strategic thinking, communication, teamwork, and creative problem-solving skills.
• Developed communication and diplomacy skills to guide, influence, and persuade stakeholders.
• Customer-facing experience and ability to work independently with senior leadership.
• Strong partnership with Sales to support Marketing and Sales objectives.

Responsibilities

• Own customer marketing strategy and lead development of annual marketing plans aligned with segment and brand growth objectives.
• Lead complex customer marketing campaigns, programs, and partnerships across national-account, distributor, eCommerce, and non-commercial channels.
• Lead customer-facing creative development and craft compelling sales stories for customer-specific initiatives.
• Coordinate with marketing and sales leadership, global marketing, culinary, market research, and Brand teams.
• Manage relationships with national-account and non-commercial marketing contacts and other key customer partners.
• Develop recommendations and deliver business presentations to brokers, customers, and senior leadership.
• Direct responses to customer insight requests, including marketing materials development.
• Own in-depth analysis, reporting, and measurement of campaigns to optimize performance.
• Lead multiple complex projects supporting Marketing and Sales objectives.
• Provide guidance to less-experienced colleagues while maintaining accountability for strategy and results.

Skills

Marketing experience

Leadership

Strategic thinking

Communication

Cross-functional collaboration

B2B marketing

Stakeholder management

Education

Bachelor's degree in Marketing

Job description

Customer Marketing Manager

HUNT VALLEY, MD, US, 21031

You may know McCormick as a leader in herbs, spices, seasonings, and condiments - and we're only getting started. At McCormick, we're always looking for new people to bring their unique flavor to our team.

McCormick employees - all 14,000 of us across the world - are what makes this company a great place to work.

We are looking to hire a Customer Marketing Manager immediately in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland.

What We Bring To The Table:

The best people deserve the best rewards. In addition to the benefits you'd expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices

McCormick is seeking a full-time Customer Marketing Manager for the US Branded Foodservice team. The Customer Marketing Manager owns customer marketing strategy for the assigned segment and brands, leads complex customer programs and partnerships, and translates growth objectives into integrated campaigns and annual marketing plans. This role independently aligns senior internal and external stakeholders, leads customer-facing creative development, and owns performance measurement and optimization for customer marketing programs.

The successful candidate will be a critical thinker who constructively challenges the status quo, brings creative problem-solving skills, and builds strong partnerships across Marketing, Sales, customers, brokers, and cross-functional teams.

Responsibilities

• Own customer marketing strategy and lead development of annual marketing plans aligned with segment and brand growth objectives.
• Lead complex customer marketing campaigns, programs, and partnerships across national-account, distributor, eCommerce, and non-commercial channels.
• Lead customer-facing creative development and develop compelling sales stories that support customer-specific initiatives and business objectives.
• Independently lead strategic and tactical coordination with marketing and sales leadership, global marketing, culinary, market research, Sales/brokers, Strategic Business Management, and Brand teams.
• Lead and manage relationships with national-account and non-commercial marketing contacts and other key customer partners.
• Develop recommendations and deliver business presentations to brokers, customers, and senior leadership.
• Direct responses to customer insight and innovation requests, including development of appropriate marketing materials.
• Own in-depth analysis, reporting, and performance measurement for customer marketing campaigns and programs; use findings to optimize performance.
• Lead multiple complex projects that support both Marketing and Sales objectives.
• Provide guidance to less-experienced colleagues, as appropriate, while maintaining accountability for assigned strategy, programs, and results.

Required Qualifications

• Bachelor's degree in Marketing or a related discipline.
• Five or more years of marketing experience in the Food Service, CPG, or Food Manufacturing industry.
• Strong understanding of B2B foodservice marketing, advertising, business and brand planning, and promotional activities.
• Strong project leadership experience, with the ability to lead multiple projects.
• Strong leadership, strategic thinking, communication, teamwork, and creative problem-solving skills.
• Developed communication and diplomacy skills, with the ability to guide, influence, and persuade internal and external stakeholders.
• Customer-facing experience and demonstrated ability to work independently with senior leadership.
• Strong partnership with Sales and the ability to lead work supporting both Marketing and Sales objectives.

Preferred Qualifications

• Foodservice industry knowledge.
• Strong understanding of the industry sector and competitive landscape.
• MBA.

#LI-hybrid

#LI-SM1

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.

Base Salary: 120K - 142K

Base salary compensation will be determined based on factors such as geographic location, skills, education, experience for this role, and/or internal equity of our current employees as part of any final offer. This position is also eligible to participate in McCormick's Incentive Bonus (MIB) Plan/ McCormick's Sales Incentive Bonus (SIB) Plan/ McCormick's Dividend Program.

In addition to a competitive compensation package, permanent employees of McCormick are eligible for our extensive Total Rewards programs that include:

• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans

McCormick & Compan