Customer Marketing Manager

Repsly, Inc.; Boston (MA); On-site; USD 80,000 - 100,000; Full time

Job summary

A global SaaS company in Boston is seeking a Product & Customer Marketing Manager to bridge product, customer success, and marketing teams. The role involves driving sales enablement, executing marketing strategies, and fostering customer relationships. Ideal candidates will have 2-3 years of B2B marketing experience, strong writing skills, and a collaborative mindset. Join us to contribute to our innovative products and engage a diverse customer base.

Qualifications

• 2-3 years of B2B marketing experience.
• At least 1 year focused on product/customer marketing.
• Experience with project management and marketing automation tools.

Responsibilities

• Co-design and execute a comprehensive customer and product marketing roadmap.
• Conduct competitive analysis and define ideal customer profiles.
• Drive sales enablement for new product launches.

Skills

B2B marketing experience

Product/customer marketing

Project management tools

Marketing automation tools

Strong writing skills

Collaborative mindset

Tools

HubSpot

Appcues

Navattic

Job description

Repsly is a global SaaS vendor purpose-built for retail execution. Our product is used by over 650 CPG and Retail Service companies around the world, built to help field teams achieve top-notch execution in retail sales, merchandising, and promotion plans. Our customers are some of the most exciting and innovative brands and retail service organizations across the world, including Kraft-Heinz, Dyson, Keurig Dr. Pepper, Nutrabolt, Anheuser-Busch, and Revlon, to name a few. Our headquarters are in Zagreb (Croatia) & Boston (USA), with partners worldwide.

If you are seeking an opportunity to combine your skills, passion, and positive energy to play a meaningful part in the growth of a world-class global SaaS company, then join our team.

About the Role

We’re seeking a strategic and creative Product & Customer Marketing Manager to join our growing team. In this role, you’ll serve as a critical bridge between our product, customer success, and marketing organizations - supporting business and revenue goals and our go-to-market strategy.

You’ll help customers understand the value of what we build while supporting our sales and success teams with the tools and content they need. Your work will include developing customer stories and case studies, creating product-focused campaigns, and ensuring our solutions are clearly understood and appreciated.

A key part of the role will be driving sales enablement for new product initiatives, shaping positioning and messaging, and supporting go-to-market initiatives that align across the business. This is a role for someone who enjoys blending strategy, creativity, and collaboration to drive impact.

Responsibilities

We believe in empowering our team members. As our Product and Customer Marketing Manager, you will help us meet our net retention goals and be relentlessly focused on engaging, retaining, and expanding our customer base by:

• Co-design and execute a comprehensive customer and product marketing roadmap with marketing leadership that aligns with overall marketing and product strategy and supports business objectives.
• Conduct competitive analysis, define ideal customer profiles (ICPs) and personas, ensuring messaging and campaigns are targeted and relevant.
• Gather customer insights and feedback in collaboration with the product marketing team, ensuring VOCs are integrated into product messaging and positioning.
• Drive sales enablement for new product launches by creating tools, content, and messaging that help sales and customer teams communicate value effectively.
• Support expansion by developing strong customer targeting lists and campaign strategies, working closely with CSMs, marketing, and product on upsell campaigns.
• Build and manage a robust customer reference database, identifying key customers whose stories will resonate most with target audiences (case studies, testimonials, communities).
• Support tactics and campaigns around customer journey and onboarding to ensure customer success and Aha! moments.

Skills and Experience

The ideal candidate will bring marketing expertise, technical know-how, and a customer-focused mindset.

• 2-3years of B2B marketing experience, with at least 1 yearspecifically focused on product/customer marketing or similar roles in the SaaS industry.
• Strong experience building/managing processes with project management and marketing automation tools (e.g., HubSpot, Appcues, Navattic, or similar).
• Proven track record of developing and executing successful product and customermarketing programs that drive engagement and strong business results.
• Strong writing skills with experience creating compelling customer narratives.
• Collaborative mindset and experience working with cross-functional teams.
• Confidence selling the value of our products internally and externally.

Repsly is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.