Customer Lifecycle Manager

Buildxact Ltd.; Austin (TX); Remote; USD 85,000 - 120,000; Full time

Job summary

A leading company in construction tech is seeking a Customer Lifecycle Manager to optimize customer journeys and drive retention. This role involves collaborating across teams, leveraging data to improve engagement, and executing strategies to enhance customer loyalty. With a fast-growing global marketing team, you'll play a key role in reshaping customer experiences in the SaaS industry.

Qualifications

• 5+ years’ experience in lifecycle marketing or retention marketing, ideally in a B2B SaaS environment.
• Deep understanding of customer journey mapping, segmentation, and lifecycle best practices.
• Hands-on experience with marketing automation platforms.

Responsibilities

• Design and execute data-driven lifecycle strategies to increase customer engagement.
• Collaborate to build personalized onboarding and renewal experiences.
• Launch and manage customer advocacy programs.

Skills

Lifecycle Marketing

Data-Driven Decision Making

Cross-Functional Collaboration

Customer Journey Mapping

Segmentation

Marketing Automation

Tools

Marketo

Job description

Customer Lifecycle Manager – Own the Customer Journey
Global | Remote Friendly | Marketing Team | Reports to CMO

At Buildxact, we’re on a mission to make life easier for builders and trades. Now we’re looking for a Customer Lifecycle Manager who’s obsessed with creating seamless, impactful customer experiences that drive adoption, retention, advocacy, and expansion.

In this role, you’ll architect and lead full-funnel lifecycle strategies that ensure every customer sees value at every stage - from day one to loyal evangelist. You’ll work across marketing, product, sales, and customer success to optimize the journey, minimize churn, and increase lifetime value.

What You’ll Do

• Design and execute data-driven lifecycle strategies that increase product usage, engagement, and customer loyalty.

• Identify friction points and drop-offs - then deploy targeted campaigns to fix them.

• Collaborate cross-functionally to build personalized onboarding, engagement, and renewal experiences for our SMB customer base.

• Run and optimize automated customer nurture programs via Marketo and other tools.

• Define and monitor customer health metrics to mitigate churn and surface upsell opportunities.

• Segment customer audiences and craft tailored communications that meet their specific needs and goals.

• Lead the development of educational content, including webinars, email journeys, and product tips that help customers succeed.

• Launch and manage a customer advocacy program - think referrals, testimonials, case studies, and speakers.

• Partner with sales to fuel upsell and expansion campaigns with actionable insights and lifecycle touchpoints.

• Own the customer marketing budget and report on performance, ROI, and impact.

What You Bring

• 5+ years’ experience in lifecycle marketing or retention marketing, ideally in a B2B SaaS environment.

• Deep understanding of customer journey mapping, segmentation, and lifecycle best practices.

• Hands-on experience with marketing automation platforms like Marketo.

• Proven success using data and behavioral insights to inform strategy and campaign performance.

• Strong cross-functional collaborator who thrives in fast-paced, evolving environments.

• Experience building customer advocacy or referral programs is a major plus.

• Strategic thinker, tactical executor—you’re not afraid to get in the weeds when needed.

You’ll Thrive Here If You…

• Are customer-obsessed and laser-focused on long-term value.

• Know when to automate and when to humanize.

• Balance data-driven decision-making with creative execution.

• Take initiative, own outcomes, and always look for ways to improve.

• Are excited to work in a global SaaS scale-up shaping the construction tech space.

Why Buildxact?

We’re growing fast—and so will you. You’ll be part of a global marketing team that’s reshaping how residential builders run their businesses. We value simplicity, customer success, and doing what’s right. If you’re ready to own the lifecycle and help customers win—it’s yours to nail.

Career Pathways

• Director of Customer Marketing

• Customer Experience Strategy Lead

• Head of Retention & Growth Marketing

Ready to build something meaningful?
Apply now and let’s shape the future of construction tech—one customer journey at a time.