Customer Insights Analyst

OSI Engineering; Raymond (OH); Hybrid; USD 39,000 - 52,000; Full time

Job summary

OSI Engineering in Raymond, OH is seeking a Consumer Insights Analyst to shape the customer experience inside and outside the vehicle. You will blend qualitative and quantitative research to uncover critical moments in the customer journey.

You will work with product teams and external vendors, design studies (MaxDiff, Conjoint, TURF), develop insights reports, and support prototype testing to guide product development.

Qualifications

• 3+ years of market research or consumer insights experience, automotive preferred.
• Experience managing complex research projects and working with external vendors.
• Proficiency with advanced research platforms like Qualtrics and DIY questionnaire design.

Responsibilities

• Collaborate with product teams to identify research needs and set objectives.
• Conduct qualitative and quantitative research using interviews, surveys (MaxDiff, Conjoint, TURF), and usability testing.
• Manage research projects from inception to completion with on-time delivery.
• Analyze feedback and document findings in detailed reports and presentations.
• Create and test low-fidelity prototypes to validate use-case scenarios.
• Monitor market trends and competitor products to identify opportunities and gaps.
• Recruit and manage study participants to ensure diverse feedback.
• Maintain and archive all research data and recordings for compliance.

Skills

Market research

Project management

Data analysis

Collaborative work

Usability studies

Customer journey mapping

Survey design

Education

Bachelor's degree in Market Research / related field

Master's degree preferred

Tools

Qualtrics

DIY questionnaire building

Job description

Join a dynamic team as a Consumer Insights Analyst at a global automotive company, where you will play a pivotal role in shaping the customer experience both inside and outside the vehicle.

In this role, you will conduct comprehensive research to understand critical moments in the customer journey and influence product initiatives through detailed insights.

This position entails a mix of in-house projects and collaborations with external vendors, focusing on blending physical and digital consumer experiences to enhance our unique value propositions.

Responsibilities:

• Collaborate with product teams to identify research needs and develop clear research objectives.
• Conduct both qualitative and quantitative research using methodologies such as interviews, surveys (MaxDiff, Conjoint, TURF), and usability testing.
• Manage research projects from inception to conclusion, ensuring timely execution and compliance with objectives.
• Analyze and synthesize customer feedback to derive actionable insights, documenting findings in detailed reports and presentations.
• Create and test low-fidelity prototypes to validate use-case scenarios and refine product designs.
• Monitor and analyze market trends and competitor products to identify potential opportunities and technology gaps.
• Facilitate the recruitment and management of study participants, ensuring diverse and relevant feedback.
• Maintain and archive all research data, findings, and recordings for organizational learning and compliance.

Required Skillset:

• 3+ years of professional experience in market research or consumer insights, with a strong preference for candidates possessing experience in the automotive industry.
• Proven ability to manage complex research projects and work collaboratively with external research vendors.
• Proficiency in using advanced research and analysis platforms, such as Qualtrics, and experience with DIY questionnaire building and analysis.
• Experience in designing and executing research that informs product development and customer experience strategies.
• Familiarity with executing detailed customer journey mappings and usability studies.
• Bachelor's degree in degree in Market Research, Consumer Insights, Behavioral Science, or a related field is required; a master’s degree is preferred.

Bonus Skillset:

• Previous experience in an R&D environment.

Duration: 12+ months

Location: Raymond, OH (Hybrid work arrangement - 4 days onsite)

Type: Contract

Pay Rate: $33 W2

Travel: Minimal domestic travel, less than 5%