Customer Experience, Product Marketing Manager, Networking

Cisco; San Jose (CA); On-site; USD 140,000 - 201,000; Full time

Job summary

Cisco seeks a Product Marketing Manager for networking services to drive positioning, messaging, and GTM execution across Campus, Branch, Data Center, and IoT markets.

You will lead cross-functional initiatives, develop compelling content, and inform product roadmaps with market and competitive insights. Expect a role that blends strategy, storytelling, and field enablement within a global CX marketing context.

Qualifications

• Bachelor’s degree.
• 8+ years of related experience.
• Experience creating product vision/direction via compelling positioning and messaging.
• Proven experience launching new products and growing to a mature business.
• Strong organizational and analytical skills, excellent written and oral communication, including sales discussions.
• Strong ability to influence and work cross-functionally.
• Strong domain and technical knowledge of networking services and products.
• Exceptional writing and presentation skills.
• Skilled in applying AI tools and prompt engineering best practices to optimize daily tasks and improve output.

Responsibilities

• Own the end-to-end marketing strategy for multiple products and/or services across portfolios.
• Architect GTM strategies for complex launches, high-priority initiatives, or market expansion.
• Define portfolio narrative, messaging, and content; prepare collateral as needed.
• Support global enablement and align sales motions, routes to market, and partner models.
• Lead intelligence programs to inform strategy (market, win/loss, etc.).
• Align stakeholders and drive cross-functional initiatives (launches, events, journeys, competitive plays).

Skills

Product marketing

Go-to-market strategy

Messaging & positioning

Cross-functional collaboration

Public speaking & presentation

AI tools usage

Writing skills

Strategic thinking

Education

Bachelor’s degree

Job description

The application window is expected to close on: 09/21/2026

Title: Customer Experience, Product Marketing Manager, Networking

Meet the Team

The Customer Experience (CX) Marketing team’s role is to differentiate and elevate Cisco as an advanced customer experience that is personalized, proactive, and predictive.

The Product Marketing team has a mix of high-performing product marketers and go-to-market strategists, encompassing experience across positioning, messaging, content strategy and development, launch execution, and competitive analysis..

Overview

As a Product Marketing Manager for networking services (Campus, Branch, Data Center, IoT) at Cisco, you will integrate deep market insight and technical acumen to drive product positioning, messaging, and go-to-market execution. Your goal is to ensure Cisco’s offerings are understood, wanted, and adopted by our target audiences.

Key Responsibilities

• Scope: Own the end-to-end marketing strategy for multiple products and/or services across multiple portfolios.
• Go-To-Market (GTM) Strategy & Execution: Architect comprehensive GTM strategies for complex, multi-product or high-priority launches, and/or solution roll-outs or market expansions.
• Positioning, Messaging, and Content: Define the overarching portfolio narrative and thought-leadership themes. Prepare presentations, demos, briefs, and other marketing/sales collaterals as needed.
• Sales, Partners, and Field Enablement: Support the global enablement strategy for a portfolio. Align sales motions, routes to market, and partner models to ensure field readiness.
• Market, Customer & Competitive Intelligence: Lead structured intelligence programs (such as market surveillance and win/loss analysis) to inform strategy.
• Stakeholder & Cross-Functional Collaboration: Align business units on portfolio priorities. Influence product roadmaps and capacity allocation to maximize market impact and customer value. Lead and support cross-functional initiatives (launches, events, digital journeys, competitive plays).

Minimum Qualifications

• Bachelor’s degree.
• 8+ years of related experience.
• Demonstrated experience creating product vision/direction via compelling positioning and messaging.
• Proven experience launching new products and growing to a mature business.
• Strong organizational and analytical skills, excellent written and oral communication skills, including experience in sales discussions.
• Strong ability to influence and work cross-functionally.
• Strong domain and technical knowledge of networking services and products.
• Exceptional writing and presentation skills.
• Skilled in applying AI tools and prompt engineering best practices to optimize daily tasks and improve individual and team output.

Desired But Not Required

• Previous experience in IT networking B2B marketing.
• Business development experience preferred.
• Ability to deliver results in global, matrixed environments comprised of internal and external stakeholders.
• Ability to travel domestically and internationally ~25% of the time.
• Professional and technical certifications in product marketing, AI, or Security (e.g. CCNA, CCST).

#WeAreCisco

(This is the Standard and cannot be changed)

#WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!

Our purpose, driven by our people, is what makes we the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!

Why Cisco?

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

Message to applicants applying to work in the U.S. and/or Canada:

The starting salary range posted for this position is $139,200.00 to $201,400.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
• Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
• Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
• Additional paid time away may be requested to deal with critical or emergency issues for family members
• Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.

Employees On Sales Plans Earn Performance-based Incentive Pay On Top Of Their Base Salary, Which Is Split Between Quota And Non-quota Components, Subject To The Applicable Cisco Plan. For Quota-based Incentive Pay, Cisco Typically Pays As Follows

• .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
• 1.5% of incentive target for each 1% of attainment between 50% and 75%;
• 1% of incentive target for each 1% of attainment between 75% and 100%; and
• Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area

$171,600.00 - $281,800.00

Non-Metro New York State & Washington State

$151,300.00 - $250,900.00

• For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
• Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.