Customer Experience, Product Marketing Manager, Cisco IQ

Socket.dev; Austin (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

Cisco IQ is the delivery vehicle for Cisco Support and Professional Services offerings, and this Senior Product Marketing Manager role is key to maintaining momentum and market leadership in the U.S. You will shape the product marketing vision, represent it in executive and industry settings, and collaborate with sales, product, and services teams.

You will develop GTM plans aligned with roadmaps, craft positioning and BOM, lead cross-functional enablement and intelligence, and steer long-term

Qualifications

• 7+ years of experience in product marketing or marketing roles within a large, matrixed organization.
• Proven experience translating complex products into compelling messaging.
• Demonstrated ability to manage cross-functional projects.

Responsibilities

• Lead the product marketing vision and narrative for Cisco IQ.
• Represent product marketing in executive and industry settings.
• Develop and implement comprehensive GTM plans aligned with product roadmaps and sales priorities.
• Define messaging and establish the BOM for Cisco IQ.
• Institutionalize field enablement and tie readiness to revenue outcomes.
• Shape long-term market bets and influence product roadmaps.
• Provide SME support for Cisco IQ value propositions.

Skills

Product marketing

Marketing strategy

Cross-functional leadership

Messaging

Job description

Meet the Team

The Customer Experience (CX) Marketing team’s role is to differentiate and elevate Cisco as an advanced customer experience that is personalized, proactive, and predictive.

Your Impact

Cisco IQ is the delivery vehicle for Cisco Support and Professional Services offerings.It is wherehumanexpertisemeets agentic intelligence in every Cisco Services engagement, built on 40 years of Cisco knowledge, andthisSenior Product Marketing Managerrole is critical tomaintainthe momentum of Cisco IQ.

Responsibilities include:

• Scope & Leadership:Lead the product marketing vision and narrative for Cisco IQ. Represent product marketing in executive and industry settings, forge strategic partnerships, and drive organization-level changes to processes, tools, and operating models.

• Go-To-Market (GTM) Strategy & Execution:Define and champion GTM frameworks and best practices for the organization. Develop and implement comprehensive GTM plans for Cisco IQ that are tightly aligned with product roadmaps, sales priorities, and strategic marketingobjectives.

• Positioning and Messaging:Define and evolve the narrative for Cisco IQ. Craft positioning and messaging andestablishthe relevant Bill of Materials (BOM) for Cisco IQ.

• Sales & Field Enablement:Institutionalize enablement excellence across the organization. Define metrics and feedback loops, scale bestpracticescross-portfolio, and tie field readiness directly to revenue outcomes.

• Market, Customer & Competitive Intelligence:Shape long-term market bets and adjacencies.Guidelarge-scale investment decisions (e.g., AI models, deployment patterns) and influence product roadmaps.Identifyand promote best practices and process improvements to elevate output quality.

• Domain & Technical Expertise:Act as the premier subject matter expert Cisco IQ. Provide value proposition and technical thought leadership that aligns with the product roadmap,demonstratinga clear understanding of the distinctions between service and product value propositions.

Minimum Qualifications

• 7+ years of experience inproduct marketing ormarketing roles, ideally within a large, matrixed organization.

• Proven experience translating complex productsand capabilities into compelling messaging and storytelling.

• Demonstrated ability to manage cross-functional projects.

Preferred Qualifications

• Excellent cross-functional collaboration and partner management

• Strong interpersonal skills and proven ability to drive measurable impact through customer-led initiatives

• Strategic problem solver that prioritizes customer points of view

• Ability to thrive in a fast-paced environment and adapt to shifting priorities.

Why Cisco?

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and/or Canada:

The starting salary range posted for this position is $169,300.00 to $237,200.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:

• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

• Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees

• Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours ofunused sick timecarried forwardfrom one calendar yearto the next

• Additional paid time away may be requested to deal with critical or emergency issues for family members

• Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:

• .75% of incentive target for each 1% of revenue attainment up to 50% of quota;

• 1.5% of incentive target for each 1% of attainment between 50% and 75%;

• 1% of incentive target for each 1% of attainment between 75% and 100%; and

• Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area:

$194,600.00 - $328,600.00

Non-Metro New York state & Washington state:

$179,000.00 - $294,000.00

* For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.