Customer Experience Director, Events

Crawford Group; United States; Remote; USD 80,000 - 150,000; Full time

Job summary

An innovative marketing agency is seeking a Customer Experience Director to lead event strategies and business development. This exciting role blends event creation with consultative sales, allowing you to work closely with Fortune 1000 companies. You will leverage your expertise in event marketing and account management to build strong client relationships and deliver tailored marketing solutions. Join a collaborative team that values creativity and strategic thinking, and help shape the future of marketing services in a dynamic, remote environment.

Benefits

Health Benefits

Flexible Work Hours

Professional Development Opportunities

Remote Work Flexibility

Qualifications

• 5+ years of direct event development experience with executive audiences.
• Proven success in B2B marketing, particularly in technology or finance.
• Strong understanding of integrated marketing strategies.

Responsibilities

• Develop and execute event strategies for marketing solutions.
• Build new business and assist team members in securing opportunities.
• Manage Crawford Group's proprietary events and webinars.

Skills

Event Development

Sales Experience

Account Management

B2B Marketing

Data-Driven Strategies

Public Speaking

Relationship Building

Financial Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

CRM Tools

Event Technologies

Job description

Join to apply for the Customer Experience Director, Events role at Crawford Group

Join to apply for the Customer Experience Director, Events role at Crawford Group

Crawford Group (www.crawfordgroup.com) is seeking a Customer Experience Director, Events SME to join our team.

Have you worked for a marketing agency or led a marketing organization/function in a medium or enterprise business? Are you someone who is deeply curious, a life-long learner, and appreciates the art of building relationships? Would you like to blend your event creation experience and business development with consulting as an event SME to some of the most recognizable brands? Are you looking for a big opportunity to work in a highly collaborative, intimate agency setting and support mid-sized businesses and Fortune 1000 companies that need marketing services?

This role reports to the Executive Vice President, Go-to-Market. It requires relational, consultative sales experience, account management, and event marketing skills (70% sales and account management, 30% event development and management). This is a rare opportunity to stay connected to customers and the industry and develop event strategies and activities for Crawford Group. You will receive a base salary plus commission.

You will put your strategic know-how and proven experience of planning and executing events into building your book of business and partnering with other Customer Experience Directors to create best-in-class marketing solutions for our customers. You will also be responsible for developing and executing Crawford Group’s portfolio of small in-person and demand-generating online events using your knowledge of best practices and data-driven insights to help us uncover new business opportunities and deepen relationships with existing customers.

We are looking for a strategic thinker who is organized and pragmatic about getting work done. Your deep understanding of the role events play in the integrated marketing mix is necessary for success.

About Crawford Group.

We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.

Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.

Responsibilities:

• Learn and develop knowledge of the Crawford Group’s marketing services solutions, including service offerings, brand narrative, competitive landscape, customer experience operations
• Build a book of new business for yourself and assist Customer Experience team members in securing new business opportunities, including RFPs and SOWs, as an event subject matter expert (SME)
• Work with Marketing to qualify and sell marketing service solutions, including managing the delivery of the service
• Implement approaches that provide clearly defined strategies, tactics, and timeframes to maximize revenue
• Partner with customers through a strategic and consultative approach to understand their business priorities and needs and create a strategy to deliver tailored marketing services solutions
• Utilize customer relationship management tools to input, gather, provide, and analyze customer data, including deal forecasting, activity and engagement logs, etc
• Manage Crawford Group employees who are on assignment in your accounts
• Establish Event-based strategies (webinars, peer events, industry presence) in collaboration with the broader Customer Experience team to acquire new customers and deepen customer relationships
• Develop and manage Crawford Group proprietary events such as external webinars, peer-to-peer round tables, customer events, and strategic events around industry events
• Work with the marketing team to identify themes and content for our events practice, including thought-leadership pieces geared toward an executive audience
• Act as Subject Matter Expert (SME) on Event content creation for B2B corporate events, including conferences, sales kick-offs, field marketing events, virtual events & webinars

Qualifications:

• Proven event leader with 5+ years of direct event development experience, particularly in intimate procured thought leadership experiences with executive-level audiences and virtual events
• 3-5 years of B2B marketing agency or enterprise marketing, optimally within technology, finance, or healthcare sectors
• Working knowledge of sales, account management, and marketing
• Demonstrated success in working with sales teams and processes or direct selling
• Proficient understanding of integrated marketing, including brand, digital, content, creative, communications, events, and experiential marketing
• Deep understanding of event technologies; other Martech knowledge a plus
• Ability to help customers articulate and achieve their business goals while building healthy, thriving relationships as a trusted partner, problem-solver, and opportunity spotter
• Capable of interacting with and positively influencing the decisions of our customers (Executives to Managers)
• Deep experience with data-driven sales and marketing strategies
• Financial management skills, including budgeting and service/product pricing
• Ability to build long-term business relationships
• Excellent presentation and public speaking skills
• Strong writing capabilities
• Demonstrable network of marketing professionals
• Excellent collaborator
• Endlessly curious about the business, customers, opportunities, and challenges

Location: Remote

Duration: Full-time

Rate: W-2; benefits available (Our salary ranges are determined based on skills, experience and location)

Committed to Diversity.

We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Consulting

• Industries

  Marketing Services, Advertising Services, and Events Services

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