Customer Experience Designer

Entergy Corporation; New Orleans (LA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Entergy is seeking a Customer Experience Designer to map and optimize the end-to-end customer journey across touchpoints. You will collaborate with IT, operations, and customer service teams to create intuitive, resilient experiences that enhance satisfaction and loyalty.

This hybrid role offers opportunities to influence across multiple markets and business units while aligning with regulatory requirements.

Qualifications

• Bachelor's degree in UX, interaction design, HCI, or equivalent work experience in utility/customer ops.
• 0–2 years for Designer I; 2–4 for II; 4–6 for III; 6+ for Sr.

Responsibilities

• Map the Customer Journey by collaborating with ICO and operating companies to understand needs, pain points, and interactions.
• Create comprehensive journey maps reflecting emotional and functional aspects across touchpoints.
• Develop visualizations of customer interactions based on feedback to identify gaps.
• Analyze customer data to prioritize initiatives improving satisfaction and loyalty.
• Design and optimize touchpoints (digital and physical) for a seamless experience.
• Use Agile methods to iterate and deliver projects; participate in sprints and standups.
• Stay current with trends in journey mapping and customer experience tools.

Skills

User research

Journey mapping

Design thinking

Workshop facilitation

Prototyping

Cross-functional collaboration

Education

Bachelor's degree in UX design or related field

Tools

Figma

Adobe Creative Suite

Sketch

Job description

Select how often (in days) to receive an alert:

Location: New Orleans, Louisiana, United States

Company: Entergy

PS Job Title: Cust Experience Designer

Work Place Flexibility: Hybrid

Legal Entity: Entergy Services, LLC

This position can be filled as a Customer Experience Designer I, II, III or Sr. depending on related experience.

The Customer Journey Design team is responsible for collaborating with cross functional teams to gain a comprehensive understanding of the customer experience, identifying pain points and opportunities for improvement across all touchpoints. By creating a service blueprint including mapping the end-to-end customer journey and customer service processes, the team creates smoother, more intuitive interactions that reduce friction and better align with customer needs, leading to increased satisfaction, loyalty, and advocacy. The team's efforts directly contribute to improvements in key customer experience metrics, such as Net Promoter Score, Customer Satisfaction, and Customer Effort Score, positioning the organization as an industry leader in delivering exceptional customer experiences.

The Customer Experience Designer is responsible for leveraging human-centered design principles to enhance the end-to-end customer journey within the organization. As part of the Customer Journey Design team, the Designer will work collaboratively to map customer experiences, identify pain points, and develop innovative solutions that improve customer satisfaction and loyalty.

Job Duties/Responsibilities:

Map the Customer Journey:

• Collaborate with groups across the Integrated Customer Organization (ICO) and operating companies to deeply understand customer behaviors, needs, and pain points
• Collaborate with the team to create comprehensive customer journey maps that capture the emotional and functional aspects of the customer experience
• Create detailed visualizations of actual and ideal customer interactions across all touchpoints using customer feedback.
• Prioritize high-impact touchpoints where customer sentiment is strong or weak to spot gaps and pain points.
• Analyze customer experience data to prioritize initiatives that will improve satisfaction and loyalty.
• Validate journey maps with customers to ensure accuracy and relevance
• Create detailed visualizations of actual and ideal customer interactions across all touchpoints using customer feedback.
• Prioritize high-impact touchpoints where customer sentiment is strong or weak to spot gaps and pain points.
• Analyze customer experience data to prioritize initiatives that will improve satisfaction and loyalty

Process Mapping and Optimization:

• Identify pain points, bottlenecks, and areas of inefficiency within the service delivery processes
• Analyze the relationships and interdependencies between different service components to understand the overall system
• Develop recommendations to streamline processes, eliminate redundancies, and improve the coordination of service delivery

Design Customer Journey Solutions:

• Design and optimize the customer touchpoints (e.g., digital interfaces, physical environments, employee interactions) to ensure a seamless, intuitive, and consistent experience
• Collaborate with cross-functional teams (e.g., IT, operations, customer service) to ensure the touchpoints are aligned with the organization's capabilities and resources
• Conduct usability testing and gather customer feedback to iteratively refine the touchpoint designs

Agile Methodology

• Utilize agile methodology to iterate quickly and incorporating feedback on deliverables and outputs.
• Participate in agile project management activities, such as sprint planning, daily standups, and retrospectives, to ensure the timely delivery of data solutions.

Emerging Technical Trends

• Stay up to date with the latest advancements in customer journey mapping and recommend new techniques or tools to enhance the organization's capabilities

Cross Functional Collaboration

• Partner with various departments to align on customer experience goals and initiatives.
• Communicate insights and recommendations to executive leadership to inform strategic decision-making.
• Foster a customer-centric culture and promote the use of ethnographic research across the organization

Minimum Education required of the position

Bachelor's degree in user experience design, interaction design, human-computer interaction, or equivalent work experience in utility customer operations.

Minimum experience required of the position

• Customer Experience Designer I: 0-2 years of relevant professional experience
• Customer Experience Designer II: 2-4 years of relevant professional experience
• Customer Experience Designer III: 4-6 years of relevant professional experience
• Customer Experience Designer Sr: 6+ years of relevant professional experience

Minimum knowledge, skills and abilities required of the position

Technical Skills:

• Proficiency in user research methods, including interviews, observations, and usability testing
• Skills in affinity mapping, journey mapping, and other customer experience research techniques
• Expertise in design thinking methodologies, including problem framing, ideation, prototyping, and testing
• Ability to facilitate collaborative workshops and co-creation sessions with customers and cross-functional teams
• Skills in generating and iterating on conceptual designs, wireframes, and interactive prototypes
• Familiarity with design tools and software (e.g., Figma, Adobe Creative Suite, Sketch)
• Strong problem-solving and critical thinking skills, with the ability to translate customer insights into innovative solutions
• Familiarity with the regulated electric utility industry, including customer touchpoints, operational challenges, and regulatory environment
• Collaborative mindset and the ability to work effectively in a cross-functional team
• Passion for improving the customer experience and driving organizational change through human-centered design

Anycertificates, licenses, etc. required for the position

• None

#LI-BW1

Primary Location: Louisiana-New OrleansLouisiana : New Orleans || Arkansas : Little Rock || Louisiana : Baton Rouge || Mississippi : Jackson || Texas : Beaumont || Texas : Woodlands
Job Function: Corporate
FLSA Status: Professional
Relocation Option: No Relocation Offered
Union description/code: NON BARGAINING UNIT
Number of Openings: 1
Req ID: 124575
PS Job Title: Cust Experience Designer
Travel Percentage:Up to 25%

An Equal Opportunity Employer, Minority/Female/Disability/Vets. Please click here to view the EEO page, or see statements below.

EEO Statement:

The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. The Entergy System of Companies complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The Entergy System of Companies expressly prohibits any form of unlawful employee harassment based on race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of the Entergy System of Company employees to perform their expected job duties is absolutely not tolerated.

Accessibility:Entergy provides reasonable accommodations for online applicants. Requests for a reasonable accommodation may be made orally or in writing by an applicant, employee, or third party on his or her behalf. If you are an individual with a disability and you are in need of an accommodation for the recruiting process please click here and provide your name, contact number, the accommodation requested and the requisition number that you are requesting the accommodation for. Employee Services will contact you regarding your request.

Additional Responsibilities:As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.

The non-confidential portions of the affirmative action program for individuals with disabilities and protected veterans shall be available for inspection upon request by any employee or applicant for employment. Please [e-mail] to schedule a time to review the affirmative action plan during regular office hours.

WORKING CONDITIONS:
As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.

Please note: Authorization to work in the United States is a precondition to employment in this position. Entergy will not sponsor candidates for work visas for this position.