Customer Experience Activation Lead

Bayer (Schweiz) AG; Creve Coeur (MO); On-site; USD 166,000 - 249,000; Full time

Benefits offered by this job

Inclusion & Diversity

Work-Life Balance

Work with Purpose

Competitive Pay

Empowerment

Job summary

Bayer (Schweiz) AG in Creve Coeur, MO seeks a Customer Experience Activation Lead to drive a farmer-centric engagement model across Bayer's portfolio. The role integrates brand, sales, digital, data, and partnerships to deliver scale and growth while building lasting trust with farmers.

The ideal candidate translates strategy into measurable results, with deep expertise in brand positioning, customer insights, and portfolio strategy.

Qualifications

• Bachelor's degree required or equivalent professional experience.
• Proven leadership in marketing, sales, or adjacent roles with growth outcomes.
• Experience translating strategy into measurable business impact.
• Strong capability to manage complex transformation and execution discipline.
• Deep expertise in brand positioning and customer analytics.

Responsibilities

• Activate the commercial ambition through a farmer-centric engagement model.
• Define target experiences and integrate brand, sales, digital, data, and partners at scale.
• Govern differentiated experiences by farmer segment for omnichannel engagement.
• Ensure enterprise-wide execution with consistent experiences across teams and markets.
• Leverage data and analytics to shape interaction strategies and outcomes.
• Coordinate marketing sub-families to support strategic objectives.
• Design and implement marketing programs and pricing strategies across market sectors.

Skills

Brand positioning

Customer insight

Portfolio strategy

P&L understanding

Data-driven decisions

Education

Bachelor's Degree

Job description

- Relevant skills and experience will be listed so you know why those jobs are a match## Job Description**At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.****Customer Experience Activation Lead**Lead the transformation of Bayer's customer experience in direct service of our Commercial Ambition, shifting the business to a farmer-centric, experience-led growth model that delivers an unparalleled customer experience and drives acquisition, growth, and long-term brand loyalty; In this role, you operate at the intersection of brand, sales, digital, data, and partnerships to define and scale differentiated experiences for farmers across Bayer's portfolio; By championing a disciplined, insight-driven approach to customer engagement, you help ensure Bayer remains a trusted, relevant partner to farmers while unlocking sustainable growth for the business.# YOUR TASKS AND RESPONSIBILITIESThe primary responsibilities of this role are to:* Activate the Commercial Ambition through customer experience, establishing a deliberate, farmer-centric engagement model that drives sustainable growth and retention across Bayer's portfolio;* Lead the evolution toward an unparalleled customer experience by defining the target experience and integrating brand, sales, digital, data, and partner capabilities to deliver it at scale;* Set and govern the "what" and the "how" of differentiated customer experiences by farmer segment, enabling seamless omnichannel engagement and consistent long-term relationship building;* Establish disciplined, enterprise-wide execution of customer experience, ensuring consistency across teams, brands, and markets while strengthening trust and relevance with farmers;* Leverage data, insights, segmentation, and customer analytics to shape differentiated experiences, guide interaction strategies, and inform decision-making in support of Commercial Ambition outcomes;* Increase efficiency and effectiveness across key farmer moments by aligning in-person, digital, and partner-enabled interactions to address farmer needs and pain points with greater precision;* Manage and coordinate work across multiple marketing sub-families, including product and brand marketing, P&L-linked portfolio management, advertising, and promotional activities to support strategic objectives;* Design, develop, and implement strategic marketing programs and pricing strategies across market sectors, utilizing print, broadcast, and digital media to effectively launch, position, and grow Bayer's offerings.# WHO YOU AREBayer seeks an incumbent who possesses the following:## Required Qualifications:* Bachelor's Degree;* Proven business leadership experience in commercial, sales, marketing, or adjacent roles with direct accountability for growth outcomes;* Demonstrated success leading marketing and commercial activation at scale, translating strategy into sustained business impact;* Strong capability to lead complex transformation, managing multiple initiatives while maintaining strategic clarity and execution discipline;* Solid understanding of P&L drivers and the ability to align customer experience and marketing investments to Commercial Ambition returns;* Deep expertise in brand positioning, customer insight, and portfolio strategy, enabling differentiated experiences across segments and farmer types;* Advanced strategic, analytical, and systems thinking skills, with the ability to connect insights to decisive action and measurable outcomes;* Track record of creative problem solving, driving clarity and simplification in complex, cross-functional environments;* Evidence of translating strategic intent into measurable results through disciplined execution and performance management.Preferred Qualifications:* 10+ years of experience in marketing, sales, or go-to-market roles within agriculture or a similar B2B environment.Employees can expect to be paid a salary of approximately between $165,920.00- $248,880.00 .Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc... This salary (or salary range) is merely an estimate and may vary based on an applicant's location, market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.This posting will end on 5/15/26.| | || - | - | - | - | - || | | | | || **YOUR APPLICATION** | | | | || | | | | || | || - | - | - | - | - || Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer. To all recruitment agencies: Bayer does not accept unsolicited third party resumes. Bayer is an Equal Opportunity Employer/Disabled/Veterans Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. | | | | || Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders. | | | | || | | | | || Bayer is an E-Verify Employer. | | | | || | | | | || | | | | || | | | | || **Location:** | United States: Missouri: Creve Coeur | | | || **Division:** | Crop Science | | | || **Reference Code:** | 868515 | | || | || - | - | - || | | || | | || **Contact Us** | | || | | | | || **Email:** | hrop\[e-mail] | |Get MatchedUpload your resume and see jobs that match your skills and experience### How to use Bayer's job searchFind the job matching your skills, experience, and interests within seconds. Learn how Bayer's new intelligent job search enabled you to find the perf...### Bayer | Who We AreEvery day, we put our knowledge and skills to work on behalf of humankind, inventing and delivering high-quality products that help make life just a l...## Perks and Benefits### Inclusion & DiversityBe you and feel a sense of belonging in an inclusive working culture### Work-Life BalanceBuild a career that you can be proud of in balance with your private life### Work with PurposeDrive our vision "Health for all, hunger for none"### Competitive PayExpect fair compensation and equal opportunities for all our employees### EmpowermentThrive in an environment that gives you, and everyone, opportunities to succeed