Customer Demand Generation Manager

Ministry Brands; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a dynamic Customer Demand Generation Manager to drive marketing initiatives focused on upselling and cross-selling within an existing customer base. In this role, you will execute targeted campaigns across various channels, collaborate with cross-functional teams, and leverage data insights to optimize performance. This position offers the chance to work remotely within the Southeast region and contribute to a mission-driven organization dedicated to digital transformation. Join a team that values diversity, fosters an inclusive culture, and promotes professional growth while making a meaningful impact in the community.

Benefits

Healthcare Options

Flexible PTO

Paid Parental Leave

Mental Health Support

Professional Development Reimbursement

Employee Recognition Programs

Qualifications

• 3+ years of B2B marketing experience, preferably in SaaS or tech industries.
• Proven success in running multi-channel campaigns targeting existing customers.

Responsibilities

• Implement multi-channel marketing campaigns to facilitate upsell and cross-sell opportunities.
• Monitor campaign metrics and optimize campaigns based on performance.

Skills

Email Marketing

Paid Media

Content Marketing

Campaign Execution

List Segmentation

A/B Testing

Education

Bachelor’s degree in Marketing

Equivalent Experience

Tools

HubSpot

Salesforce

Google Analytics

Job description

Join to apply for the Customer Demand Generation Manager role at Ministry Brands.

Ministry Brands is seeking a Customer Demand Generation Manager to join our growing team!

Who We Are

Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools, and background screening solutions for faith-based, non-profit, and for-profit organizations. We serve over 95,000 customers, facilitating digital transformation to advance missions, increase efficiencies, and build engaged communities for over four decades. Our team’s diverse experiences strengthen our collective ability to serve our communities and drive digital progress.

We are committed to fostering an inclusive environment that values individual differences and promotes mutual respect. We welcome everyone and strive to create a culture where all employees can be heard and reach their full potential.

This role is approved for remote work in the Southeast region, including Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.

What You'll Do

We are looking for a Customer Demand Generation Manager to implement marketing programs focused on upselling and cross-selling within our existing customer base. You will execute targeted campaigns to promote product expansion, increase revenue, and support our customer marketing strategy.

The ideal candidate is a hands-on marketer experienced in email marketing, paid media, content marketing, and campaign execution. You will report to and collaborate with the Sr. Manager of Customer Marketing, sales, and product marketing teams to drive engagement and conversions among current customers.

Key Responsibilities

• Campaign Execution: Implement multi-channel marketing campaigns (email, webinars, paid media, website content, direct mail, etc.) designed to facilitate upsell and cross-sell opportunities within our existing customer base. Ensure campaigns align with broader strategies, leveraging insights from sales, product marketing, and customer success teams. Execute targeted list segmentation to personalize messaging and improve conversion rates. Use marketing automation tools to build and deploy nurture programs supporting expansion efforts.

• Lead Generation: Partner with sales to maintain a pipeline of marketing-qualified leads (MQLs) for upsell and cross-sell opportunities. Track and optimize lead handoff processes to enhance sales efficiency and campaign performance.

• Campaign Performance & Optimization: Monitor campaign metrics (open rates, click-through rates, conversions, pipeline influence) and optimize campaigns accordingly. Conduct A/B testing to improve engagement and conversion. Collaborate with analytics teams to refine audience targeting and messaging based on data insights.

Who You Are

• Passionate about supporting mission-driven organizations and digital transformation.
• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
• At least 3 years of B2B marketing experience, preferably in SaaS or tech industries.
• Proven success in running multi-channel campaigns (email, paid ads, webinars, website content, direct mail).
• Experience with upsell/cross-sell strategies targeting existing customers.
• Hands-on experience with HubSpot (email marketing, automation, workflows, segmentation).
• Familiarity with Salesforce (lead management, reporting, MQL tracking).
• Comfortable using Google Analytics and conducting A/B tests.
• Strong skills in email marketing, list segmentation, and campaign execution.
• Ability to analyze campaign performance and optimize based on data.
• Excellent collaboration skills with sales, product marketing, and customer success teams.
• Effective communicator capable of reporting results and recommending next steps.

Physical & Travel Considerations

• Ability to work in an office environment and handle extended computer-based work, including phone calls.
• Willingness to travel domestically and internationally, up to 10% of the time.

Benefits

We offer comprehensive benefits to promote work-life balance, including healthcare options, flexible PTO, paid parental leave, mental health support, professional development reimbursement, and employee recognition programs.

Ministry Brands is an Equal Opportunity Employer and values diversity in the workplace.