Customer & Consumer Program Deployment, Senior Manager

JUUL Labs, Inc.; United States; Remote; USD 149,000 - 222,000; Full time

Job summary

A leading consumer products company is seeking a Senior Manager for Customer & Consumer Program Deployment to lead a national team focusing on customer engagement programs. This remote role requires more than 10 years of experience in commercial execution and proven leadership skills. You will interact with senior leadership and integrate digital tools into field operations. A Bachelor’s degree in Business or a related field is required, with an MBA preferred.

Benefits

Career growth opportunities

Equity and performance bonuses

Comprehensive medical, dental, and vision insurance

401(k) plan with company matching

Qualifications

• 10+ years of experience in commercial execution or customer program leadership.
• Proven track record managing remote field teams.
• Experience in highly regulated or CPG industries preferred.

Responsibilities

• Lead a national team to design and implement engagement programs.
• Manage and develop Territory Managers for market execution.
• Ensure program deployment aligns with commercial goals.

Skills

Commercial execution leadership

Cross-functional project management

Digital tools proficiency (Salesforce, Power BI)

Communication and leadership skills

Education

Bachelor's degree in Business, Marketing, or Economics

MBA (or related advanced degree)

Tools

Salesforce

Power BI

Tableau

Excel

Job description

Overview

Remote-USA

THE COMPANY:

Juul Labs's mission is to transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of our products. We are hiring engineers, scientists, designers, product managers, operations experts, and customer service and business professionals to build careers with a focus on quality, research, design, and innovation.

ROLE AND RESPONSIBILITIES:

Senior Manager, Customer & Consumer Program Deployment — you will lead a national team of Territory Managers to design, implement, and optimize JUUL’s customer-facing and consumer engagement programs across key U.S. markets. This role scales field excellence, integrates digital tools into execution workflows, and ensures programs meet strategic commercial goals. You will report to senior Commercial leadership and act as a central link between HQ strategy and field execution. This is a people leadership role with national scope and cross-functional influence.

Responsibilities

• Manage and develop a team of DEP Territory Managers responsible for market-level execution of Direct Engagement Programs (DEP), Clerk Education, and Adult Nicotine Consumer acquisition activities.
• Set strategic priorities and performance expectations, ensuring regional consistency and executional excellence.
• Partner with HR and TA on hiring, onboarding, and performance management of direct reports.
• Conduct regular coaching, field visits, and talent development planning to foster a high-performing, accountable team culture.
• Program Deployment & Commercial Integration: lead end-to-end deployment of customer-facing and consumer support programs across national markets; ensure flawless execution across pre-launch, live, and post-activation phases; collaborate with Sales, Marketing, and Regional VPs to align rollout with commercial goals and field realities; contribute to and monitor program P&L performance and ROI.
• Digital Integration & Performance Insights: embed Salesforce, Power BI, and other digital tools into daily team operations; partner with data and analytics teams to define KPIs, track compliance, and identify optimization opportunities; standardize feedback loops between field and HQ.
• Market Feedback & Continuous Optimization: gather field feedback, translate insights into actionable improvements, track Net Promoter Score (NPS), and refine programs accordingly.
• Cross-Functional Collaboration & Stakeholder Reporting: serve as primary contact between Deployment and HQ; deliver quarterly performance reports and strategic recommendations to VP-level leadership; facilitate sprint reviews, pilot evaluations, and post-program retrospectives.
• Reporting & Stakeholder Alignment: deliver monthly and quarterly reports on program performance and outcomes; present recommendations to senior leadership; lead sprint reviews and feedback sessions.
• Key Deliverables: execute OTIF program rollouts, achieve measurable engagement KPIs, implement scalable refinements, foster high engagement and development of field teams, and align field activity with national strategy.

Qualifications

• 10+ years of experience in commercial execution, trade marketing, or customer program leadership.
• Proven track record managing and developing remote field teams.
• Strong cross-functional project management and strategic planning skills.
• Experience managing field budgets and operational metrics.
• Advanced proficiency with Salesforce, Tableau, Power BI, and Excel.
• Excellent communication and leadership presence across all levels.
• Preferred: experience in highly regulated or CPG industries; experience rolling out national programs with regional customization; familiarity with customer journey mapping, NPS tracking, and consumer analytics.

Education

• Bachelor’s degree in Business, Marketing, Economics, or related field required.
• MBA (or related advanced degree) strongly preferred.

Juul Labs Perks & Benefits

• Career growth opportunities and supportive teammates.
• Equity and performance bonuses; employee ownership in success.
• Cell phone subsidy, commuter benefits, and discounts on JUUL products.
• Comprehensive medical, dental, vision, disability, life insurance; wellness and employee assistance programs.
• 401(k) plan with company matching; biannual discretionary performance bonuses.

Equal Opportunity

Juul Labs is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive work environment for all employees and job applicants, without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Juul Labs complies with applicable employment eligibility verification requirements. All applicants must have authorization to work in the country of employment.

SALARY RANGES

Salary varies by role, level and location, and is dependent on the cost of labor in a given geographic region among other factors. Ranges may be modified at any time.

LOCATIONS

• Tier 1: Greater New York City, San Francisco Bay Area
• Tier 2: Greater Boston, Washington DC Metro Area, Seattle/Tacoma, Greater Sacramento, Southern California (LA/OC/San Diego, Riverside and Imperial counties)
• Tier 3: Rest of New England, NY Capital District, Rest of New Jersey, Greater Philadelphia, Pittsburgh, Delaware, Rest of Maryland, Rest of Virginia, North Carolina, Atlanta, Miami-Fort Lauderdale-WPB, Chicagoland, Dallas, Houston, Austin, Minneapolis/St. Paul, Colorado, Phoenix, Reno, Las Vegas, Reno, Carson City NV., Portland OR/Vancouver WA, Rest of California, Hawaii
• Tier 4: Rest of US including Alaska and Puerto Rico

Compensation

$182,000 - $222,000 USD

$166,000 - $203,000 USD

$156,000 - $191,000 USD

$149,000 - $183,000 USD