Custom Email Manager

Nashville Public Radio; New York (NY); Hybrid; USD 67,000 - 75,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401K with company match

Paid holidays

Parental leave

Commuter benefits

Life insurance

PTO

Job summary

People Inc. in New York, NY is seeking a Custom Email Manager to lead the end-to-end execution of email campaigns and optimize performance across partner offers. You will collaborate with sales, strategists and marketing to gather assets, deploy campaigns and drive engagement.

The role requires 3–5 years in digital marketing or email operations, proficiency with Iterable/Salesforce, and knowledge of HTML/CSS for email customization. Hybrid work with in-office 3x weekly.

Qualifications

• 3 - 5 years of related professional experience in digital marketing or email operations.
• Experience with ESPs such as Iterable and Salesforce is preferred.
• Knowledge of HTML/CSS for email customization and template work.

Responsibilities

• Manage end-to-end execution of email campaigns, including build, segmentation, QA, scheduling and deployment.
• Collaborate with sales, account strategists and marketing to optimize performance and create reports.
• Monitor deliverability, list health and compliance with CAN-SPAM and other regulations.
• Produce centralized performance reports on newsletters and partner offers.
• Maintain production calendars and track workflow tickets.

Skills

Email marketing

Campaign analysis

Project management

Communication skills

MS Office

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Iterable

Salesforce

Dreamweaver

Photoshop

Job description

Job Title

Custom Email Manager

Job Description

About The Position | Major goals and objectives and location requirements

The Custom Email Manager manages the execution, optimization, and support of both third-party and People Inc. product marketing email campaigns. This position is responsible for collaborating with sales, account strategists, email operations, and marketing teams to gather and manage email bookings, assets, execute and deploy email campaigns, manage and track workflow tickets, maintain shared production calendars, generate performance reports, and analyze campaign metrics to identify opportunities for improvement and drive campaign success.

Hybrid 3x a week- (New York, NY or Des Moines, IA)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Positions Contributions

• Manage the end-to-end execution of email campaigns—from email building (template, or HTML), audience segmentation and logic, to QA testing, scheduling, and deployment of fully sponsored (“Partner Offers”) emails.
• Coordinate campaigns closely with the Account Strategists team to ensure flawless execution, perform A/B testing such as subject lines, content, send times, and creative elements to improve performance.
• Manage quality assurance testing across devices (desktop/mobile) and email clients (Gmails, Yahoo, Outlook, etc)
• Manage deployment calendar, and prioritize incoming requests from account strategist and sales teams, ensuring no deliverability conflicts.
• Monitor email deliverability, list health and compliance with CAN-SPAM and other regulations.
• Collaborate with the conversion team to grow and refine the Partner Offers database.
• Develop high level, centralized reports for use by external teams, related to newsletter and brand performance metrics, including open rates, list sizes, and audience insights on an ongoing and ad hoc basis.
• Prepare performance reports for Partner Offers and other in-email advertising on an ongoing and ad hoc basis.
• Create, track, and update project tickets for in-email house marketing campaign trafficking.
• Proactively maintain currency email trends, advising on best practices and data-driven recommendations to improve performance.
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company.

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.

Experience

• 3 - 5 years of related professional experience.
• Experience in digital marketing, email marketing, or advertising operations is preferred.
• Strong familiarity with ESPs such as Zetamail, Iterable, Salesforce, etc.

Specific Knowledge, Skills, And Abilities

• Strong ability to manage multiple projects and prioritize tasks in a fast‑paced environment.
• Excellent analytical skills, with experience interpreting performance data and identifying actionable insights.
• Knowledge of email deliverability best practices and list management.
• Detail‑oriented with a high standard for accuracy and quality assurance.
• Ability to work under pressure, problem‑solve effectively, and meet tight deadlines.
• Strong communication skills, both verbal and written, with the ability to interact effectively with internal and external stakeholders.
• Proficiency in MS Office Suite, Google Docs/Sheets, and experience with email marketing platforms (Iterable, Salesforce, etc.) preferred.
• Previous experience in using basic skills with Photoshop, and Dreamweaver.
• General knowledge and proficiency with HTML/CSS for email customization (or ability to work with templates)
• Previous experience supporting ad sales or media campaigns is a plus.

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail].

The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E‑Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $67,000.00 - $75,000.00

Benefits and Compensation

• Other compensation may include annual bonuses, and short‑ and long‑term incentives.
• medical
• dental
• vision
• prescription drug coverage
• unlimited paid time off (PTO)
• adoption or surrogate assistance
• donation matching
• tuition reimbursement
• basic life insurance
• basic accidental death & dismemberment
• supplemental life insurance
• supplemental accident insurance
• commuter benefits
• short term and long term disability
• health savings and flexible spending accounts
• family care benefits
• a generous 401K savings plan with a company match program
• 10-12 paid holidays annually
• generous paid parental leave (birthing and non-birthing parents)
• pet insurance
• accident
• critical and hospital indemnity health insurance coverage
• life and disability insurance

#NMG#