Cust Activation Manager (Shopper Mktg)

Kenvue; Minneapolis (MN); Hybrid; USD 124,000 - 175,000; Full time

Benefits offered by this job

Competitive Benefit Package

Paid Company Holidays

Paid Vacation

Volunteer Time

Learning & Development Opportunities

Kenvuer Impact Networks

Job summary

Kenvue is seeking a seasoned Cust Activation Manager (Shopper Marketing) to lead digital marketing programs and retailer shopper campaigns from our Minneapolis location. The role focuses on translating ideas into profitable campaigns, analyzing program effectiveness, and collaborating with the marketing team.

With 8–10 years of experience in shopper and digital marketing, you will drive data-driven strategies, optimize campaigns, and stay ahead of industry trends.

Qualifications

• Minimum 8-10 years of proven experience in managing shopper marketing & digital marketing programs.
• University/Bachelors Degree or Equivalent in Marketing or related field.
• Proven track record of successfully managing digital marketing campaigns.
• Strong analytical skills and ability to interpret data to drive strategy.
• Excellent communication and collaboration skills.

Responsibilities

• Develop and implement digital marketing strategies to drive online traffic and engagement.
• Manage and optimize digital advertising campaigns across various platforms.
• Analyze data and metrics to track performance and make data-driven decisions.
• Collaborate with cross-functional teams to ensure brand consistency and alignment with business goals.
• Stay current with industry trends and best practices to continuously improve digital marketing efforts.
• Develop and implement innovative internet marketing strategies to optimize the online user experience and increase marketing effectiveness.
• Lead and manage digital marketing programs including search optimization, affiliated marketing, social networking, and viral marketing.
• Collaborate with cross-functional teams to translate ideas into profitable, promotional marketing campaigns.
• Analyze program effectiveness and utilize findings to enhance market site performance.
• Drive the development of new marketing initiatives in alignment with corporate marketing goals.

Skills

Shopper marketing

Digital marketing

Data analysis

Campaign management

Communication

Education

Bachelor's degree in Marketing or related field

Job description

What We Do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Kenvue Is Currently Recruiting For a
Cust Activation Manager (Shopper Mktg)
What We Do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role Reports To
Sr Customer Activation Manager
Location:
North America, United States, Minnesota, Minneapolis
Work Location:
Hybrid
What You Will Do
The Customer Activation Manager (Shopper Marketing) is responsible for executing retailer shopper marketing and online and digital marketing programs, gathering and translating ideas into profitable campaigns, analyzing program effectiveness, and collaborating with the corporate marketing team to maximize initiatives and develop new ones.
Key Responsibilities

• Develop and implement digital marketing strategies to drive online traffic and engagement
• Manage and optimize digital advertising campaigns across various platforms
• Analyze data and metrics to track performance and make data-driven decisions
• Collaborate with cross-functional teams to ensure brand consistency and alignment with business goals
• Stay current with industry trends and best practices to continuously improve digital marketing efforts
• Develop and implement innovative internet marketing strategies to optimize the online user experience, increase marketing effectiveness, and improve customer satisfaction
• Lead and manage digital marketing programs including search optimization, affiliated marketing, social networking, and viral marketing
• Collaborate with cross-functional teams to translate ideas into profitable, promotional marketing campaigns
• Analyze program effectiveness and utilize findings to enhance market site performance
• Drive the development of new marketing initiatives in alignment with corporate marketing goals

Required Qualifications
What we are looking for

• Minimum 8-10 years of proven experience in managing shopper marketing & digital marketing programs
• University/Bachelors Degree or Equivalent in Marketing or related field
• Proven track record of successfully managing digital marketing campaigns
• Strong analytical skills and ability to interpret data to drive strategy
• Excellent communication and collaboration skills

Desired Qualifications

• Demonstrated success in guiding business partners through the design process
• Sales Organization Experience
• Ability to conceptualize across multiple platforms and drive innovative solutions
• Excellent visual, written, and oral communication skills
• In-depth knowledge of design and cultural trends
• Experience in Consumer Package Goods industry (specifically in the beauty category)
• Proficiency in leveraging design thinking in a tactical business context

What’s In It For You
This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors. Annual base salary for new hires in this position ranges:

$124,100.00 - $175,200.00
This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region
• Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.