Culinary Brand Designer

Lab37; Los Angeles (CA); On-site; USD 159,000 - 215,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA options

401(k)

Discretionary vacation

8 paid holidays

Job summary

Lab37 Robotics is seeking a Brand Designer to own the brand direction and develop full identity systems. You will lead naming, story, and logo/iconography, and create visual assets for a range of platforms, including photography for AI asset generation.

The role emphasizes rapid iteration in a startup environment. Ideal candidates have 3+ years of brand design experience with a strong portfolio across identity systems, typography, and media like photography and video, and proficiency in Figma

Qualifications

• 3+ years of brand design experience with full identity systems
• Experience in photography and video production
• Strong typography and layout fundamentals
• Experience designing for food/hospitality/CPG and packaging
• Proficiency in Figma and Adobe Creative Suite
• Startup/build environment experience

Responsibilities

• Own brand direction: mood boards and brand synopsis defining identity
• Lead brand naming, story, and logo/iconography from brief to full identity
• Execute component photography and hero imagery for AI asset generation
• Produce the full OFO asset pack and marketing assets (website, social, merch)
• Build and maintain a design system and templating toolkit for scalable output
• Support digital onboarding and launch with platform-ready creative
• Work in tight sprints with fast feedback and iteration

Skills

Brand design

Identity systems

Typography

Figma

Adobe Creative Suite

Photography

Video

Tools

Figma

Adobe Creative Suite

Job description

Lab37 Robotics, is a technology company focused on the development and deployment of robots designed specifically for direct‑to‑customer food production. Our mission is to revolutionize the food industry by creating innovative robotic solutions that enhance efficiency, quality, and customer satisfaction. We are passionate about pushing the boundaries of technology to deliver cutting‑edge products that meet the evolving needs of our clients.

Role Overview

You love designing, prototyping and testing new brands at speed. Given a solid brief, you can generate a full identity system fast — logo, color, type, packaging, menu, digital — without sacrificing craft. You're a maker first, with the strategic sensibility to know when the design is doing its job and when it isn't. You’re a brand world native and stay on top of what’s trending.

What you’ll do

• Own brand direction: produce mood boards and brand synopsis that define the visual and narrative identity
• Lead brand naming, brand story, and logo/iconography — go from concept brief to full identity system
• Execute component photography and hero imagery — build the visual library that powers AI asset generation and marketplace listings
• Produce the full OFO asset pack (backgrounds, thumbnails, variants) and marketing assets (website, social, merch)
• Build and maintain a design system and templating toolkit so assets can be produced at scale
• Support digital onboarding and launch with platform‑ready creative
• Work in tight sprints — expect fast feedback cycles and fast iteration

What we are looking for

• 3+ years of brand design experience — portfolio that shows full identity systems, not just logos
• Experience creating in other mediums beyond static design, including photography and video
• Strong typography and layout fundamentals
• Experience designing for food / hospitality / CPG (understanding of packaging, menus, and food‑adjacent visual language)
• Proficiency in Figma (required) and Adobe Creative Suite
• Ability to work within a brand brief while bringing genuine creative ideas to it
• Comfortable in a startup/build environment — you'll be setting up systems, not just using them
• Demand for online food delivery is growing really fast! In the last 5 years, just in the U.S., the overall market has expanded 10X from $10B to $100B, and could expand to $500bn‑$1T by 2030.
• Changing the restaurant industry: You’ll be part of a team that helps restaurants succeed in online food delivery.
• Collaborative environment: You will receive support and guidance from experienced colleagues and managers, helping you to learn, grow and achieve your goals, and you’ll work closely with other teams to ensure our customer’s success.

What else you need to know

This role is based in our Los Angeles office. As a company driven by invention and continuous change — we are constantly reimagining our industries, building new products, and refining how we operate. We do our best work together. That’s why all of our office‑based teams work onsite, five days a week.

The base salary range for this role is $159,000 - $215,000 per year.

Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.

Base salary is just one part of your total rewards package. You may also be eligible for equity awards and an annual performance‑based bonus.

Benefits Summary (USA Full-Time Exempt Employees)

• Medical, dental, and vision insurance (multiple plans, incl. HSA options).
• Company‑paid life and disability insurance (short‑ and long‑term).
• Voluntary insurance: accident, critical illness, hospital indemnity.
• Optional supplemental life insurance for self, spouse, and children.
• 401(k).
• Health Savings Account (HSA).
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter).
• Discretionary vacation days.
• 8 paid holidays per year.

Benefits are subject to change at the company's discretion.

Atoms accepts applications on an ongoing basis.

Equal Employment Opportunity

As set forth in Lab37’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.