CRO / Web Developer

Zulay Kitchen; Clearwater (FL); On-site; USD 70,000 - 90,000; Full time

Job summary

Zulay Kitchen in Clearwater, FL, is looking for a skilled CRO/Web Developer to enhance their web presence and drive conversions. The ideal candidate will develop and manage Shopify stores, optimize user experiences, and collaborate closely with marketing teams to launch effective campaigns.

Responsibilities include maintaining storefronts, improving website performance, and implementing best practices in SEO and UX/UI. Candidates must possess strong development skills in HTML, CSS, and JavaScript, with a focus on rapid execution.

Qualifications

• Proven experience developing and managing Shopify stores.
• Strong understanding of Shopify theme architecture and Liquid templating.
• Ability to execute quickly, completing landing pages within 48 hours.

Responsibilities

• Develop, customize, and maintain Shopify storefronts and landing pages.
• Collaborate closely with the marketing team to launch and optimize campaigns.
• Implement UX/UI improvements across the website.

Skills

Shopify development

HTML

CSS

JavaScript

SEO optimization

UX/UI best practices

Conversion rate optimization

Problem-solving

Communication

Tools

Shopify Plus

Klaviyo

Figma

Job description

We’re looking for a highly skilled CRO/Web Developer who can move fast, think strategically, and execute without constant oversight. This role sits at the intersection of development, design, marketing, and performance—ideal for someone who understands how to build and optimize web experiences that drive conversions, improve user experience, and support rapid campaign execution.

Location: Clearwater, FL (In-Office)

Hours: Monday–Friday, 9:00 AM – 6:00 PM (1‑hour lunch)

What You’ll Do

• Develop, customize, and maintain Shopify storefronts and landing pages
• Build high-converting landing pages, advertorials, and listicle-style pages
• Collaborate closely with the marketing team to launch and optimize campaigns
• Implement UX/UI improvements across the website to improve conversion rates and user experience
• Troubleshoot and resolve frontend and backend Shopify issues
• Customize Shopify themes and work within Liquid, HTML, CSS, JavaScript, and app integrations
• Optimize website speed, performance, and responsiveness across devices
• Improve SEO performance through technical and on-page optimizations
• Work quickly and efficiently while maintaining clean, scalable, high-quality code

What We’re Looking For

• Proven experience developing and managing Shopify stores (frontend + backend)
• Strong understanding of Shopify theme architecture and Liquid templating
• Proficiency in HTML, CSS, JavaScript, and responsive web development
• Experience building:
  • Landing pages
  • Advertorials
  • Listicle-style content
  • Conversion-focused e‑commerce experiences
• Familiarity with UX/UI best practices and CRO (conversion rate optimization)
• Solid understanding of SEO and website performance optimization
• Ability to execute quickly (ideal: landing pages completed within 48 hours)
• Strong problem‑solving and debugging skills
• Strong communication skills and ability to collaborate with marketing teams
• Detail-oriented with a high standard for quality, accuracy, and organization

Bonus Points

• Experience with Shopify Plus
• Familiarity with Klaviyo, Rebuy, Recharge, or other e‑commerce apps
• Experience with A/B testing tools and analytics platforms
• Basic graphic design or Figma experience