CRO & UX Specialist

Helium SEO; Ohio; Remote; USD 70,000 - 100,000; Full time

Job summary

Helium SEO is seeking a CRO & UX Specialist to optimize user experiences and increase conversion rates. The role involves collaboration with various teams, focusing on designing landing pages and conducting audits to enhance performance. The ideal candidate will have strong UX/UI skills and a knack for data-driven design, as well as the ability to work independently in a remote setting.

Qualifications

• 3+ years of experience in UX/UI design, CRO, or a related role.
• Proficient in WordPress, Unbounce, and HubSpot landing page builders.
• Strong understanding of CRM integrations and lead capture workflows.

Responsibilities

• Design and build landing pages for conversions.
• Conduct CRO audits and recommend improvements.
• Create marketing assets for campaigns.

Skills

UX/UI design

CRO

HTML

CSS

CRM integrations

Tools

WordPress

Unbounce

HubSpot

Hotjar

Google Analytics

Job description

CRO & UX Specialist

As aCRO & UX Specialist, you will play a crucial role in optimizing user journeys and increasing conversion rates through effective landing page creation, site enhancements, and strategic UX/CRO implementations. You’ll collaborate closely with our SEO, Paid Media, and Creative teams to execute data-backed design updates and ensure our digital assets deliver results.

Helium SEO is located in Cincinnati, OH. We are open to hiring a contractor to work remotely from Argentina.

Role expectations include:

• Landing Page Development & Optimization
  • Design and build landing pages from scratch or using existing templates inWordPress,Unbounce, andHubSpot.
  • Integrate CRM and lead forms using tools like HubSpot, Salesforce, Mailchimp, and native platforms.
  • Update and improve existing landing pages based on performance data and client needs, optimizing visuals, copy, and layout for conversions.
• CRO Audits & Implementation
  • Conduct CRO audits using tools like Hotjar, Microsoft Clarity, and Google Analytics.
  • Recommend and implement improvements based on heatmaps, behavior flow, and best practices.
  • Execute page redesigns focused on usability, mobile-first design, and performance metrics.
• Conversion-Focused Creative Design
  • Create marketing assets such as banners, CTAs, and popups aligned with seasonal campaigns and evergreen offers.
  • Support ongoing A/B testing and multivariate testing initiatives across platforms.
• Wireframing & UX Strategy
  • Collaborate with copywriters and strategists to wireframe new pages that balance brand storytelling and conversion.
  • Provide UX guidance to internal teams to ensure content and visual hierarchies align with user behavior and intent.

Required Experience

• 3+ years of experience in UX/UI design, CRO, or a related role.
• Proficient inWordPress,Unbounce, andHubSpotlanding page builders.
• Strong understanding of CRM integrations and lead capture workflows.
• Comfortable withHTML and CSSfor basic layout adjustments and styling.
• Experience using CRO tools likeHotjar,Crazy Egg, orVWO.
• Ability to translate analytics into actionable design decisions.
• Strong communication and collaboration skills across creative and technical teams.
• Familiarity with UX best practices, especially for mobile and responsive design.

Preferred Background

• Experience with design tools such as Figma, Adobe XD, or Sketch.
• Familiarity with Google Tag Manager and event tracking for CRO goals.
• Background in digital marketing, especially SEO or paid ads.
• Motion graphics or basic animation skills for dynamic CTAs and popups.

Expectations

For you to be the next Heliumite, you MUST exemplify our Core Values: Extraordinary Service, Responsive Communication, If it is to be then it is up to me, Problem Solver, Proactive, Underpromise yet Overdeliver, and Achieve the North Star.

We believe culture is the most important thing we must get right at this early stage in our journey. If we get the right people working together in productive ways, we can do anything. In this role, you will spend most of your day communicating. You will create and communicate successes for your clients, and when there are issues, you will deal with them tactfully and professionally. You will own your customer accounts completely, putting their results first and making sure that they are receiving world-class service.

About You

You understand that no one is perfect, that we all have weak spots, and you want to master the skill of self-improvement regardless of your experience.

You are driven to do amazing work and complete every task to the best of your ability.

You constantly push yourself to get more done in less time by attacking your work with intensity.

You ask for help when you need it, own up to your mistakes, and put the needs of your colleagues above your own ego.

Additional

• This 1099 position will start at about 20 hours per week
• Work remotely from home
• This position is a contract, and you will be responsible for setting your own schedule and invoicing us for the hours worked. This position is not eligible for benefits.