CRM Strategist (Canada)

Medium; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

A digital agency based in the United States seeks a CRM strategist to help clients implement and optimize HubSpot solutions. The ideal candidate will possess at least 5 years of experience in web marketing and will be responsible for managing customer relations and improving inbound performance. The role offers flexibility to work from home or office, benefits, and a collaborative work environment.

Benefits

Flexible schedule

Remote work options

Group insurance and RRSP

24/7 telemedicine service

Relaxed atmosphere with team events

Equipment of choice

Qualifications

• Minimum 5 years' experience in web marketing and web strategy.
• Inbound and Google Analytics certification required.
• Skills in data mapping, systems integration and database schema design.

Responsibilities

• Help customers successfully implement HubSpot.
• Optimize the use of HubSpot to generate growth.
• Identify strategies to generate visitors, leads, and customers.

Skills

Curiosity

Proactivity

Collaborative autonomy

Precision

Attention to detail

Education

Bachelor's degree in business administration with a focus on marketing

Tools

HubSpot

Google Analytics

Salesforce

Marketo

Pardot

Job description

SmartBug Media is the full-service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle, with a strong focus on the HubSpot ecosystem. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to help clients set the course for continued success. Recognized globally, we\'ve made the Inc. 5000 list seven times, the Adweek 100 four years running, and won numerous Comparably awards for our culture and leadership. We\'re not just HubSpot\'s highest-rated partner worldwide but also a two-time HubSpot North American Partner of the Year and proud Elite Partner. SmartBug is also a proud Google Premier Partner.

Join the SmartBug team without delay... A great adventure awaits you! SmartBug Canada, is the largest digital firm on the South Shore of Montreal. Our team works on a wide range of projects, from website analysis, development and optimization, to the creation of custom digital tools, e-commerce, intranets and extranets, data bridges and more. She\'s got it all! Collaboration, knowledge sharing and mastery of different technologies are at the heart of our daily lives. For over 20 years, our experts have been delivering projects that make them proud, and that exceed the expectations of our loyal customers. We\'re currently looking to expand our team, and are ready to welcome a new team player who is proactive, curious and passionate about their field. A CRM strategist who likes to learn continuously and progress in a stimulating and constantly evolving environment. Join SmartBug today... and let the adventure begin!

Responsibilities

A typical day for you would be:

• Helping customers successfully implement HubSpot within their organization
• Help customers optimize the use of HubSpot to generate growth and better inbound performance
• Identify strategies to generate visitors, leads and customers
• Establish a plan to achieve an organization\'s business objectives
• Put Inbound Marketing and Inbound Sales at the heart of customers\' digital strategies to attract visitors, turn them into leads, convert them into customers and build loyalty
• Offer integrated sales and marketing solutions involving websites, social networks, content, lead generation, marketing automation and CRM. All based on the HubSpot ecosystem
• Participate in training customers on the use of HubSpot
• Manage customer relations and ensure customer satisfaction
• Be able to help customers develop their personas and buyer\'s journey
• Work on several accounts simultaneously
• Analyze and design data schemas to optimize workflows and integrations within HubSpot
• Perform data mapping operations to ensure seamless integration between HubSpot and other systems or platforms
• Understand and define requirements for external system integrations with HubSpot, and implement appropriate solutions to ensure data consistency and quality
• Create and maintain database object schemas to optimize processes and analyses within HubSpot

Requirements

• Bachelor\'s degree in business administration with a focus on marketing, or any other relevant field
• Minimum 5 years\' experience in web marketing and web strategy
• Inbound and Google Analytics certification
• Skills in data mapping, systems integration and database schema design
• Knowledge of marketing automation and CRM software (e.g. HubSpot, Marketo, Pardot, Eloqua, Salesforce, Zoho, etc.) HubSpot = a great asset
• Experience in B2B (an asset)
• Excellent communication skills, both written and oral
• Advanced level of English, written/oral

Skills

• Curiosity: Passion for staying up-to-date with the latest trends and technologies in web development
• Proactivity: Ability to anticipate needs and propose improvements
• Collaborative autonomy: Ability to take initiatives while working closely with the team
• Precision: Accuracy and meticulousness in code development, testing, and documentation
• Attention to detail: Special attention to the aesthetic and functional aspects of developed applications

What we offer

• A schedule that fits your personal life - You can walk your dog or do your laundry during the day, at SmartBug, we trust you
• The ability to work from the office, your home or the cottage... It\'s up to you
• A group insurance program and an RRSP program with employer contribution upon hiring
• A 24/7 telemedicine service and an employee assistance program
• In addition to vacations, a week off between Christmas and New Year\'s Day, and five floating days
• A relaxed family atmosphere, many opportunities to interact with your colleagues: special events and activities of all kinds
• Computer equipment of your choice at home and at the office, SmartBug clothing and more!