CRM Specialist

Vacation Tree; Charlotte (NC); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Hybrid remote/office

Comprehensive benefits

Job summary

Brightspeed is seeking a CRM Specialist to design, build, and improve customer communications within Salesforce Marketing Cloud and other MarTech solutions. This role focuses on creating effective customer journeys, optimizing email KPIs, and deploying data-driven campaigns to enhance the fiber network experience.

The candidate will leverage SFMC expertise, data extensions, and reports to drive performance across marketing initiatives in a hybrid remote/office setup in Charlotte, NC.

Qualifications

• 2+ years of SFMC Development and Administration experience.
• Strong business acumen and excellent written and oral communication skills.
• Demonstrated ability to manage multiple projects through prioritization, planning, and task delegation.
• Ability to operate in both long-term and short-term strategic and tactical scopes in a fast-paced environment.

Responsibilities

• Build customized customer journeys in Marketing Cloud via data extensions and database management.
• Optimize Salesforce reports and automations to monitor KPIs.
• Lead email platform optimization and KPIs including deliverability and data feeds.
• Demonstrate expertise in SFMC products across campaigns and deployments.
• Perform technical production and deployment activities including setup, testing, and deployment of campaigns.

Skills

SFMC Development

Communication

Project Management

Education

Bachelor’s Degree in Business Admin / Marketing

Tools

Salesforce Marketing Cloud

Job description

We are currently looking for a CRM Specialist to join our growing Marketing team! In this role, you will be responsible for will be responsible for designing, building, improving, and maintaining customer communications and triggers in Sales Force Marketing Cloud and other key MarTech solutions. Come help us build the best and fastest fiber-optic network in America!

As CRM Specialist, Your Duties Will Include:

• Build customized customer journeys in marketing cloud through combined expertise in database management and data extensions.
• Optimize our use of Salesforce reports and automations to monitor and optimize KPIs.
• Responsible for the email platform optimization, acting as the subject matter expert for optimizing all email KPIs including inbox deliverability, data feeds, mobile metrics
• Bring extensive experience in SFMC products
• Complete technical production and deployment activities including but not limited to automated email campaign set-up, scheduling, testing, data architecture, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns inside SFMC

Company Description

At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.

Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.

Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.

Check us out on the web!

Qualifications

WHAT IT TAKES TO CATCH OUR EYE:

• 2+ years of SFMC Development and Administration experience.
• Strong business acumen and excellent written and oral communication skills
• Demonstrated ability to manage multiple projects through prioritization, planning, and task delegation
• Track record of delivering results and an ability to operate in both a long term strategic as well as short term tactical scope in a high-energy, fast-paced environment

BONUS POINTS FOR:

• Marketing Cloud Certification strongly preferred
• Bachelor’s Degree in Business Administration, Marketing or related field

Additional Information

WHY JOIN US?

We aspire to contemporary ways of working.

We are committed to being a leader in defining a new way to work because we recognize the changing mindset of today's workforce. We are opening a new, state-of-the-art corporate HQ in Charlotte, NC and our current priority is to make it a truly vibrant destination by hiring talent in the greater Charlotte area who are interested in a hybrid remote/office work arrangement. As always, however, we are also open to providing sensible remote options to talent outside of the Charlotte area. Why? Because our purpose is to reimagine how people work, learn, play and connect!

We Offer Competitive Compensation And Comprehensive Benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. We are committed to building a team as diverse as the customers we serve.

Diversity, equity and inclusion are at the center of our grounding belief in Being Real.

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer

WHY JOIN US?

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC. We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.

We Offer Competitive Compensation And Comprehensive Benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.

Inclusion and belonging are at the center of our grounding belief in Being Real.

When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals, including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process, please contact [e-mail] to initiate the accommodations process.

For all applicants, please take a moment to review our Privacy Notices:

• Brightspeed’s Privacy Notice for California Residents
• Brightspeed’s Privacy Notice