CRM Operations Specialist

Fabletics; El Segundo (CA); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Hybrid Work Schedule

Discretionary Paid Time Off

Summer Fridays

Healthcare Plans

Employee Discounts

401k

Annual Bonus Program

Equity Program

Job summary

Fabletics is seeking a CRM Operations Specialist to own end-to-end campaigns across Email, SMS, and Push for Women’s and Men’s lines. You’ll work with offshore execution partners to guide builds, ensure accurate, on‑time sends, and scale production for a membership-driven CRM program.

Reporting to the Director, CRM Operations, you will collaborate with CRM Marketing, Creative, Data/Analytics, and Data Engineering to translate campaign strategy into data-driven content while maintaining strict QA

Qualifications

• 2-4 years in CRM or marketing operations with at least 1 year building high-volume campaigns in an enterprise ESP
• Experience collaborating with offshore/distributed execution teams across time zones
• Proficiency in HTML, CSS, and templating languages (Handlebars or Liquid) for responsive emails
• Understanding of event, catalog, and profile JSON data structures for dynamic content across channels
• Understanding of API GET requests and interpreting API responses
• Working knowledge of deliverability fundamentals and CAN-SPAM, TCPA requirements
• Meticulous QA mindset to catch errors before sending to customers
• Strong organization and communication skills to manage multiple campaigns
• Hands-on experience using AI tools to improve build speed and QA accuracy
• Ability to translate briefs into audience/segmentation logic and suppression rules

Responsibilities

• Own end-to-end execution of marketing campaigns across Email, SMS, and Push for Women’s and Men’s lines
• Partner with offshore execution team for build guidance, outputs review, and early issue flagging
• Code and build campaigns with HTML/CSS/Handlebars when needed
• Build dynamic content from event/catalog/profile data and API responses for personalized content
• Coordinate campaign intake and production calendar with CRM Marketing
• Advise on technical best practices and feasibility while meeting campaign goals
• Translate briefs into audience segmentation logic including suppressions and frequency rules
• Set up and run A/B and multivariate tests with clear test cells and tracking
• Execute QA before every send for rendering, links, personalization, and data fields
• Monitor deliverability and list health and escalate issues
• Support Lifecycle and Automation lead on journey/trigger builds
• Follow/document operational standards and build checklists
• Identify opportunities to automate workflows and scale production using AI

Skills

CRM operations

Email marketing

SMS campaigns

Push campaigns

Offshore collaboration

HTML/CSS templating

Handlebars/Liquid

JSON data structures

API integrations

Deliverability basics

QA processes

AI tools in CRM

Job description

Job Description

Fabletics is looking for a CRM Operations Specialist.

How do you Fit in?

As the CRM Operations Specialist, you will own the execution of marketing campaigns across Email, SMS, and Push for Fabletics Women’s and Men’s, spanning acquisition and VIP retention. You will work hand in hand with our offshore execution team every day, guiding builds and turning campaign strategy into accurate, on-time sends at high volume. This is an excellent opportunity to help scale production for a membership-driven CRM program and contribute to the continued growth of the brand.

You will report to the Director, CRM Operations and partner closely with CRM Marketing, Creative, Data/Analytics, Data Engineering, and our offshore execution partners.

What you can bring

• 2-4 years of experience in CRM or marketing operations (email, SMS, and push), including at least 1 year building and deploying high-volume marketing campaigns in an enterprise ESP.
• Experience collaborating with offshore or distributed execution teams, including providing day-to-day build guidance, feedback, and quality review across time zones.
• Proficiency in HTML, CSS, and templating languages (Handlebars or Liquid) for responsive, personalized email builds.
• Basic understanding of event, catalog, and profile JSON data structures, and how to implement them as dynamic content across email, SMS, and push.
• Basic understanding of integrations via GET requests, including retrieving and interpreting API responses.
• Working knowledge of deliverability fundamentals and messaging compliance (CAN-SPAM, TCPA, and carrier requirements).
• Meticulous attention to detail and a disciplined QA mindset: you catch the error before it reaches the customer.
• Strong organization and communication skills to manage multiple campaigns and competing deadlines.
• Hands-on experience using AI tools in day-to-day CRM work, with a proven track record of applying them to improve build speed, QA accuracy, and operational efficiency.

What you will do

• Own end-to-end execution of marketing campaigns for Women’s and Men’s, including promotional, cycle, retail, and newsletter sends across email, SMS, and push.
• Partner with the offshore execution team day to day: provide build guidance, review output, and flag quality or turnaround issues early.
• Code and build campaigns hands-on (HTML, CSS, and Handlebars) when volume, complexity, or turnaround requires it, alongside the offshore team.
• Build dynamic content using event, catalog, and profile data and GET-based API responses, powering personalized product recommendations, copy, and other data-driven content across email, SMS, and push.
• Coordinate campaign intake and the production calendar with CRM Marketing.
• Advise marketing on technical best practices and recommendations for new requests, ensuring compliance and feasibility while still meeting the intended campaign goal.
• Translate campaign briefs into audience and segmentation logic, including suppressions, holdouts, and frequency rules.
• Set up and execute A/B and multivariate tests with clean test cells, control groups, and accurate tracking.
• Execute QA before every send, covering rendering, links, personalization, data fields, and suppression logic.
• Monitor deliverability and list health, including inbox placement, bounce and complaint rates, opt-out processing, and engagement suppression, and elevate issues.
• Support the Lifecycle and Automation lead on journey and trigger builds as needed.
• Follow and help document operational standards, including naming conventions and build checklists.
• Identify opportunities to automate manual workflows and scale production, including AI-assisted build and QA.

Where we are:

• This role will be based in our El Segundo Headquarters

Compensation & Total Rewards:

At Fabletics, we believe work and life should fit together!We continue to build a culture of flexibility, to empower you to do your best and put yourself first.Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes:

• -Hybrid Work Schedule*
• -Discretionary Paid Time Off*
• -Summer Fridays*
• -Healthcare Plans
• -Employee Discounts
• -401k
• -Annual Bonus Program
• -Equity Program*
• -And More

*Varied for retail, fulfillment and fully remote roles.

The annual basesalary range for this position is from $75,000-$90,000. The range provided includes the base salary that Fabletics expects topayfor the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise and work location.

Fabletics, Inc. is anequalopportunity employer. We recruit, employ, compensate,develop,and promote regardless of race,national origin,religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable.At Fabletics, Inc., we champion a vibrant workplace culture that thrives ondiversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all.Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.