CRM Operations & Marketing Enablement Lead (Director)

brobstongroup.com - Jobboard; New York (NY); On-site; USD 100,000 - 130,000; Full time

Job summary

brobstongroup.com - Jobboard is seeking a CRM Operations & Marketing Enablement Lead (Director) to manage and optimize ESP and CDP platforms for customer relationship marketing. This strategic leader will drive audience creation and automate customer journeys while collaborating with various internal teams.

The ideal candidate has over 8 years of experience in CRM operations, strong technical and marketing knowledge, and proven team leadership. Apply now if you are ready to take on a critical role in enhancing marketing effectiveness.

Qualifications

• 8+ years of experience in CRM operations, marketing technology, or lifecycle marketing.
• Hands-on experience with ESP and CDP platforms (preferably Zeta).
• Strong knowledge of email and SMS execution, deliverability, compliance, and journey orchestration.
• Proven ability to translate marketing strategy into technical audience logic and data requirements.
• Experience managing integrations, data feeds, and partnerships with engineering/MarTech teams.
• Team leadership experience with the ability to develop training and enablement programs.

Responsibilities

• Own day‑to‑day operations and roadmap for ESP and CDP platforms.
• Manage data ingestion, identity resolution, and customer profiles.
• Develop complex audience segmentation using behavioral and predictive data.
• Build and optimize automated, multi‑channel journeys and real‑time triggers.
• Partner with teams to validate data, support testing, and measure performance.
• Lead a team, create enablement programs, and drive operational optimization.

Skills

CRM operations

Marketing technology

Lifecycle marketing

Email execution

SMS execution

Journey orchestration

Tools

ESP platforms

CDP platforms

Job description

Summary

The CRM Operations & Marketing Enablement Lead (Director) is a strategic and operational leader responsible for managing the systems, data, and workflows that power customer relationship marketing. This role owns ESP and CDP platform operations, drives audience creation and real‑time personalization, and orchestrates automated multi‑channel customer journeys. The leader partners with CRM, marketing, data, engineering, and MarTech teams to enable scalable, data‑driven campaign execution.

Responsibilities

• Own day‑to‑day operations and roadmap for ESP and CDP platforms, including governance, permissioning, QA, and system configuration.
• Manage data ingestion, identity resolution, customer profiles, catalog updates, and integrations with internal and vendor teams.
• Develop and implement complex audience segmentation and targeting logic using event, behavioral, and predictive data.
• Build and optimize automated, multi‑channel journeys (email, SMS, media) and real‑time triggers.
• Partner with analytics, creative, and marketing teams to validate data, support testing frameworks, and measure performance.
• Lead a team of CRM operations specialists, create enablement programs, and drive operational best practices and platform optimization.

Requirements

• 8+ years of experience in CRM operations, marketing technology, or lifecycle marketing.
• Hands‑on experience with ESP and CDP platforms (experience with Zeta preferred).
• Strong knowledge of email and SMS execution, deliverability, compliance, and journey orchestration.
• Proven ability to translate marketing strategy into technical audience logic and data requirements.
• Experience managing integrations, data feeds, and partnership with engineering/MarTech teams.
• Team leadership experience and ability to develop training and enablement programs.