CRM Operations Coordinator

RiseMe; New Jersey; On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

FanDuel Total Rewards

Job summary

FanDuel is seeking a detail-oriented CRM Operations Coordinator to join our CRM Operations team. You will build and deploy omnichannel campaigns across email, push, and in-app channels, translating briefs into customer journeys and ensuring accurate, on-brand messaging.

You’ll work with stakeholder teams to maintain timelines, perform QA, run A/B tests, and optimize deployment using Braze and Movable Ink. The ideal candidate will have a Bachelor's degree, strong copywriting, basic HTML/CSS, and

Qualifications

• Bachelor's degree preferred.
• Detail-oriented with strong organizational and communication skills.
• Experience executing marketing campaigns and timelines in fast-paced environments.
• Ability to work cross-functionally and take initiative.
• Familiarity with email service providers (Braze, Movable Ink preferred).
• Knowledge of HTML/CSS for CRM templates.
• Strong copywriting skills for omni-channel messaging.

Responsibilities

• Build and deploy omnichannel CRM campaigns (email, push, in-app).
• QA campaigns for accuracy across devices and channels.
• Translate briefs into customer journeys with segmentation.
• Maintain production timelines and QA checklists.
• Collaborate with Customer Marketing, Promotions, Creative, and other Operations.
• Develop expertise in marketing technology to optimize execution.
• Execute A/B tests and personalization strategies.
• Assist with copywriting and content adaptation for campaigns.

Skills

Attention to detail

Project management

Cross-functional teamwork

CRM campaigns

Email marketing

SQL basics

HTML/CSS basics

A/B testing

Content adaptation

Education

Bachelor's degree

Tools

Braze

Movable Ink

Job description

THE POSITION

Our roster has an opening with your name on it

FanDuel is seeking a detail-oriented and enthusiastic CRM Operations Coordinator to join our CRM Operations team. In this role, you’ll be responsible for building and executing CRM campaigns and customer journeys across email, push, and in-app channels. You’ll work closely with internal stakeholders to support a variety of marketing and business initiatives—ensuring timely, accurate, and high-quality campaign delivery that drives customer engagement and business results.

This is a great opportunity for someone looking to start a career in marketing operations or CRM, and who thrives in a fast-paced, collaborative environment.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN

Everyone on our team has a part to play

• Build and deploy omni-channel CRM campaigns (email, push, in-app) using our marketing automation platform(s)
• Support QA efforts to ensure campaigns are accurate, render properly across devices, aligned with channel best practices, and optimized to deliver a seamless, high-quality customer experiences that meet the requirements of the campaign strategy
• Translate campaign briefs into well-executed customer journeys using audience segmentation, personalization, and dynamic content
• Maintain campaign production timelines, QA checklists, and stakeholder communications to ensure flawless & efficient execution
• Partner with cross-functional teams including Customer Marketing, Promotions, Creative, Commercial and other Operations functions to bring campaigns to life
• Develop deep expertise in our marketing technology systems, leveraging platform capabilities to optimize campaign execution and drive improved customer engagement performance
• Execute A/B tests and personalization strategies as directed by the Strategy teams
• Assist with copywriting and content adaptation for CRM campaigns, ensuring messaging is clear, on-brand, and tailored to specific customer segments and channels.
• Proactively identify and escalation any campaign blockers, risks, or technical issues
• Document and help optimize operational processes and best practices for repeatable, accurate execution

THE STATS

What we're looking for in our next teammate

• Bachelor's Degree preferred
• Meticulous attention to detail, outstanding organizational & communication skills, project management skills, and ability to multi-task and prioritize
• Experience managing marketing campaign execution, timelines, and deployment within a fast-paced, complex business environment
• Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner
• Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze and Movable Ink strongly preferred)
• Basic understanding of Marketing communications engagement metrics
• Basic knowledge of HTML and CSS, with the ability to troubleshoot and make minor edits to CRM templates for accurate rendering across devices and email clients. More advanced knowledge, a plus.
• Strong copywriting skills with the ability to craft concise, engaging, and customer-centric messaging across email, push, and in-app channels
• Comfortable with querying and logic (SQL knowledge a plus)
• Knowledge of Photoshop preferred
• Basic analytics skills using data to tackle problems
• Willing to work non-traditional hours, including weekends and evening shifts
• Has a positive attitude and loves opportunities to collaborate with others
• An avid sports and gaming fan, and have played FanDuel or competitive products

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS

We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace