CRM & Marketing Operations Manager (f/m/d)

Clariness; United States; Híbrido; USD 90.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Personal development budget

Flexible working hours

Mobile working

Regular team events

Open feedback culture

Diverse and professional team

Descripción de la vacante

Clariness seeks a CRM & Marketing Operations Manager to optimize our CRM, data quality, and multi-channel campaigns. You will work with Marketing, Patient Recruitment, Analytics, IT and Compliance to design audience segments, automated journeys and KPI-driven campaigns that improve recruitment and engagement.

The ideal candidate has 5+ years in CRM/marketing operations, experience with HubSpot, Braze, Google Analytics 4, and analytics tools, and excels in a regulated healthcare environment.

Formación

• Bachelor’s degree in Marketing, Business, Information Systems, Healthcare Administration, or related field.
• 5+ years in CRM, marketing operations, customer database management, or similar role.
• Experience managing customer databases, audience segmentation, marketing automation, and email/SMS campaigns.
• Strong understanding of digital and performance marketing, attribution, and conversion measurement.
• Experience with CRM/marketing platforms such as HubSpot, Braze, Google Analytics 4, Tableau/Power BI.
• Fluent English; experience in the U.S. digital environment is a plus.
• Excellent communication, project management and stakeholder management skills.

Responsabilidades

• Owning and optimizing the CRM platform and customer database, ensuring data quality, governance, and compliance.
• Developing and managing audience segmentation strategies to support CRM initiatives and cross-channel campaigns.
• Planning, executing, and optimizing email, SMS, and digital marketing campaigns to recruit and engage patients.
• Designing and maintaining automated customer journeys, lifecycle campaigns, and personalized communication strategies.
• Monitoring campaign performance, database health, and marketing KPIs, with actionable insights to improve ROI.
• Ensuring CRM and marketing activities comply with privacy, healthcare, and marketing regulations.
• Collaborating with Marketing, Patient Recruitment, Analytics, IT, Compliance, and external partners to improve tech and campaign performance.

Conocimientos

CRM management

Marketing operations

Data analysis

Stakeholder management

Communication

Educación

Bachelor’s degree in Marketing, Business, IS, Healthcare Admin, or related field

Herramientas

HubSpot

Braze

Twilio

Google Analytics 4

Meta Ads

Google Ads

Tableau

Power BI

Descripción del empleo

Clariness is looking for a CRM & Marketing Operations Manager (f/m/d) based in Berlin, Hamburg, Cape Town, UK, or Serbia.
- Full-time; unlimited -

About the role:

As a CRM & Marketing Operations Manager, you will play a key role in optimizing our CRM ecosystem, customer data, and marketing operations to support patient recruitment and engagement. Working closely with Marketing, Patient Recruitment, Analytics, IT, and Compliance teams, you will develop audience segmentation strategies, optimize multi-channel campaigns, and drive data-informed decision-making to maximize marketing performance.

This role is ideal for someone who enjoys combining data, technology, and marketing to deliver personalized customer experiences while ensuring high standards of data quality, governance, and regulatory compliance.

As a CRM & Marketing Operations Manager , you would be responsible for:

• Owning and optimizing the CRM platform and customer database, ensuring data quality, governance, and compliance.
• Developing and managing audience segmentation strategies to support CRM initiatives and multi-channel marketing campaigns.
• Planning, executing, and optimizing email, SMS, and digital marketing campaigns to drive patient recruitment and engagement.
• Designing and maintaining automated customer journeys, lifecycle campaigns, and personalized communication strategies.
• Monitoring campaign performance, database health, and marketing KPIs, providing actionable insights to improve efficiency and ROI.
• Ensuring CRM and marketing activities comply with applicable privacy, healthcare, and marketing regulations.
• Collaborating closely with Marketing, Patient Recruitment, Analytics, IT, Compliance, and external partners to continuously improve marketing technologies and campaign performance.

We would like you to have:

• Bachelor’s degree in Marketing, Business, Information Systems, Healthcare Administration, or a related field.
• 5+ years of experience in CRM, marketing operations, customer database management, or a similar role.
• Experience managing customer databases, audience segmentation, marketing automation, and email and SMS campaigns.
• Strong understanding of digital and performance marketing, including campaign optimization, attribution, and conversion measurement.
• Strong analytical skills with experience using reporting and marketing analytics tools to support data-driven decision-making.
• Experience working with CRM, marketing automation, analytics, and advertising platforms such as HubSpot, Braze, Twilio, Google Analytics 4, Meta Ads, Google Ads, Tableau, Power BI, or similar tools.
• Fluency in English with proven experience in the U.S. digital environment, including knowledge of U.S. consumer behavior, advertising platforms, campaign practices, and market-specific regulations.
• Excellent communication, project management, and stakeholder management skills.
• Experience working in regulated industries such as healthcare or life sciences, with knowledge of data privacy and compliance requirements, is a strong advantage.

You may ask now, why should I work for you? Let us give you a few reasons – and you’ll learn more during the process.

• A varied and exciting job with a lot of personal responsibility in an international company, where you can develop and expand your skills.
• Professional and personal development opportunities - incl. personal development budget.
• Flexible working hours and mobile working.
• Regular team events and open feedback culture.
• A versatile field of activity and challenging projects.
• A supportive and open company culture, providing the opportunity to collaborate with a diverse and professional team.
• Impact healthcare by accelerating medical innovation through improved access to clinical trials, potentially bringing needed treatments to patients faster.

At Clariness, we are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, religion, gender, sexual orientation, national origin, disability or age.

For more information, feel free to reach out to [e-mail].

Clariness GmbH will treat the above information strictly confidential and will especially observe the applicable provisions of the applicable data protection laws. Further information about the use of the applicant data, you will find in the data protection declaration online at https://www.clariness.com/privacy-policy/.