CRM Marketing Manager II

SGS Consulting; Sacramento (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

SGS Consulting is seeking an experienced CRM Marketing leader to drive lifecycle marketing and customer retention. You will manage campaigns across email, push, and SMS, leveraging Salesforce, Adobe, and other automation tools.

A strong quantitative mindset and proficiency with Excel are essential to interpret data and optimize performance. The ideal candidate holds a Bachelor’s degree in marketing or related field, with MBA preferred, and brings 7+ years in digital marketing, especially in

Qualifications

• Bachelor’s degree in marketing, Communications, New Media, or a related field.
• MBA or equivalent advanced degree in marketing or business preferred.

Responsibilities

• 07+ years of experience in digital marketing in retail, CPG, or related industries.
• Strong knowledge of CRM strategy, lifecycle marketing, and customer retention techniques.
• Experience managing multiple campaigns across email, push, and SMS.
• Experience with advanced CRM platforms (e.g. Salesforce, Adobe) and marketing automation tools.
• CRM marketing: design, execute, and optimize end-to-end strategies.
• Data-driven: interpret data to derive actionable campaign insights.
• Good quantitative skills using tools like Excel.

Skills

Advanced CRM platforms

Marketing automation

Data analysis

CRM strategy

Campaign management

Education

Bachelor's degree in marketing/related field

MBA or equivalent advanced degree

Tools

Salesforce

Adobe

Monday.com

Confluence

Figma

CDP

Typeface

Job description

Job Responsibilities:

• 07+ years of experience in digital marketing, in retail, CPG, or related industries.
• Strong knowledge and experience in CRM strategy, lifecycle marketing, and customer retention techniques.
• Experience in managing and executing multiple campaigns across digital channels such as email, push notifications, and SMS.
• Experience with advanced CRM platforms (e.g. Salesforce, Adobe, etc.) and marketing automation tools.
• CRM Marketing Understanding: Proven ability to design, execute, and optimize end-to-end CRM marketing strategies,
• Data-Driven: Analytically inclined, with the ability to interpret data and derive actionable insights to improve campaign performance.
• Good quantitative skills using tools like Excel.

Skills:

• Experience with advanced CRM platforms (e.g., Salesforce, Adobe, etc.) and marketing automation tools.
• Experience with tools like Salesforce, Monday.com, Confluence, Figma, CDP, and Automation tools like Typeface or similar platforms is a plus.

Education/Experience:

• Bachelor’s degree in marketing, Communications, New Media, or a related field.MBA or equivalent advanced degree in marketing or business preferred.