CRM Marketing Manager II

SGS Consulting; California City (CA); Sur place; USD 110 000 - 160 000; Plein temps

Résumé du poste

SGS Consulting is seeking an experienced CRM marketing professional in California to lead end-to-end CRM programs for retail and consumer brands.

You will design lifecycle campaigns across email, push, and SMS, optimize performance with data analysis, and collaborate with cross-functional teams. Proficiency with Salesforce, Adobe tools, and marketing automation is required.

Qualifications

• 7+ years of digital marketing experience in retail, CPG, or related industries.
• Strong knowledge of CRM strategy, lifecycle marketing, and customer retention.
• Experience managing multiple campaigns across email, push, and SMS.
• Experience with advanced CRM platforms (e.g. Salesforce, Adobe, etc.) and marketing automation tools.
• Proficient in data analysis using Excel and other analytics tools.

Responsabilités

• Lead CRM strategy and lifecycle marketing across campaigns across multiple channels.
• Manage campaigns across email, push notifications, and SMS.
• Leverage CRM platforms (Salesforce, Adobe) to optimize campaigns.
• Analyze data to derive actionable insights and improve performance.
• Collaborate with cross-functional teams to align CRM initiatives.

Connaissances

CRM strategy

Lifecycle marketing

Customer retention

Data analysis

Campaign management

Formation

Bachelor's degree in marketing

MBA preferred

Outils

Salesforce

Adobe Marketing Cloud

Marketing automation tools

CDP

Monday.com

Confluence

Figma

Typeface

Description du poste

Job Responsibilities:

• 07+ years of experience in digital marketing, in retail, CPG, or related industries.
• Strong knowledge and experience in CRM strategy, lifecycle marketing, and customer retention techniques.
• Experience in managing and executing multiple campaigns across digital channels such as email, push notifications, and SMS.
• Experience with advanced CRM platforms (e.g. Salesforce, Adobe, etc.) and marketing automation tools.
• CRM Marketing Understanding: Proven ability to design, execute, and optimize end-to-end CRM marketing strategies,
• Data-Driven: Analytically inclined, with the ability to interpret data and derive actionable insights to improve campaign performance. Good quantitative skills using tools like Excel.

Skills:

• Experience with advanced CRM platforms (e.g., Salesforce, Adobe, etc.) and marketing automation tools.
• Experience with tools like Salesforce, Monday.com, Confluence, Figma, CDP, and Automation tools like Typeface or similar platforms is a plus.

Education/Experience:

• Bachelor's degree in marketing, Communications, New Media, or a related field.
• MBA or equivalent advanced degree in marketing or business preferred.