CRM Marketing Manager

Angi; Washington; Remote; USD 75,000 - 105,000; Full time

Job summary

A leading home services platform is seeking a motivated CRM Marketing Manager to join their CRM team. This role involves creating personalized content and executing marketing campaigns across multiple channels. The ideal candidate has over 4 years of experience in email and SMS marketing and is skilled in using various marketing tools. This position offers a competitive salary and benefits, with options for remote work.

Benefits

Competitive salary and performance bonus

Full medical, dental, vision package

Flexible vacation policy

Retirement plan with company match (401K)

Pet discount plans

Qualifications

• 4+ years of experience in email and SMS marketing required.
• Hands-on experience with email service providers.
• Excellent written and communication skills.

Responsibilities

• Plan, oversee, and execute email and SMS marketing campaigns.
• Use strategic problem-solving skills to ensure successful campaign launches.
• Monitor and report on email, push, and SMS performance.

Skills

Email and SMS marketing

Project management

Analytical skills

Creativity

Database management

Education

Bachelor’s degree

Tools

Iterable

Oracle (Responsys)

Salesforce

Klaviyo

Braze

Job description

Angi is transforming the home services industry, creating an environment for homeowners, service professionals and employees to feel right at “home.” For most home maintenance needs, our platform makes it easier than ever to find a qualified service professional for indoor and outdoor jobs, home renovations (or anything in between!). We are on a mission to become the home for everything home by helping small businesses thrive and providing solutions to financing and booking home jobs with just a few clicks.

Over the last 25 years we have opened our doors to a network of over 200K service professionals and helped over 150 million homeowners love where they live. We believe home is the most important place on earth and are embarking on a journey to redefine how people care for their homes. Angi is an amazing place to build your dream career, join us—we cannot wait to welcome you home!

About the role

We are looking for a motivated CRM Marketing Manager to join our CRM team at Angi. The CRM team is responsible for building the strategy & execution for all direct-to-consumer marketing communications (email, push, SMS, etc.) to drive loyalty among homeowners for Angi and HomeAdvisor.

In this role, you will help create personalized 1 : 1 content, formulate tests, analyze results, and provide recommendations to senior level management. To be successful, you will need a unique combination of strong creativity and analytical skills to take Angi’s outbound marketing communications to the next level. You will report to the Associate Director, CRM.

What you’ll do

• Plan, oversee, and execute email and SMS marketing campaigns in alignment with the editorial calendar.
• Hands-on use of Iterable, Oracle (Responsys), and customer.io platforms where you will be manipulating HTML, creating audience segmentation, setting up campaigns, A / B tests, and journeys as well as serving as the final quality assurance check before launch.
• Use strategic problem-solving skills to ensure successful campaign launches.
• Monitor and report on email, push, and SMS performance, leading to the continuous improvement of user experience and overall ROI.
• Support cross functional business initiatives
• Work with other business departments and agencies including copywriters, designers, HTML and database developers, product, and engineering.
• Present results and recommendations to senior-level management regularly.
• Use database management skills to target customers based on behaviors and demographics.
• Launch new A / B tests, analyze results, and identify actionable opportunities and best practices to improve campaign performance.

Who you are

• 4+ years of experience in email and SMS marketing required
• Bachelor’s degree
• Hands-on experience with email service providers like Iterable, Oracle (Responsys) Marketing Cloud, Salesforce, Klaviyo, Braze, etc.
• Strong project management skills with the ability to monitor multiple projects simultaneously and overcome obstacles
• Must have excellent written and communication skills, and be extremely detail-oriented
• Superior analytical and problem-solving skills, demonstrating the ability to understand key performance drivers and ability to execute against findings
• Demonstrated ability to interpret in-depth analyses and uncover actionable insight
• Ability to pivot to high priority tasks quickly when the need arises
• Familiar with Google Suite and Microsoft Office
• High aptitude for learning new skills and the willingness to tackle new challenges
• Must be a team player!

We value diversity

We know that the best ideas come from teams where diverse points of view uncover new solutions to hard problems. We welcome and value individuals who bring diverse life experiences, educational backgrounds, cultures, and work experiences.

Compensation & Benefits

• The salary band for this position ranges from $75,000 to $105,000, commensurate with experience and performance. Compensation may vary based on factors such as cost of living
• This position will be eligible for a competitive year-end performance bonus & equity package.
• Full medical, dental, vision package to fit your needs
• Flexible vacation policy : work hard and take time when you need it
• Pet discount plans & retirement plan with company match (401K)
• The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world!
• #LI-Remote
• #BI-Remote