CRM Marketing Campaign Strategy Lead Remote - US

The Knot Worldwide Inc.; Mississippi; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a passionate CRM Marketing Campaign Strategist to lead dynamic customer journeys and campaigns. This role involves strategic planning and execution across CRM touchpoints, including email, push, and SMS. The ideal candidate will leverage data insights to create personalized communications that enhance the wedding planning experience for couples. Join a forward-thinking team dedicated to innovation and collaboration, where your contributions will directly impact customer engagement and loyalty. If you're driven by creativity and a desire to make a difference, this opportunity is perfect for you.

Benefits

Flexible vacation

Generous parental leave

Mental wellbeing support

Physical health support

Financial planning assistance

Engaging perks and discounts

Qualifications

• 5+ years in CRM marketing strategy and campaign planning.
• Expertise in email, SMS, and push-notification best practices.
• Strong experience with A/B test design and performance measurement.

Responsibilities

• Manage personalized customer journeys and CRM campaign strategies.
• Develop campaign briefs and oversee marketing automation processes.
• Analyze performance reports to track CRM campaign effectiveness.

Skills

CRM Marketing Strategy

Email Marketing

SMS Marketing

Push Notifications

A/B Testing

Data Analysis

Project Management

Interpersonal Communication

Time Management

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Asana

Airtable

Lucid Chart

Salesforce Marketing Cloud

Braze

Job description

At TKWW, we champion the power of celebration! Each year, we help millions of couples around the world celebrate the moments that make us. When you join our global team, you join a diverse group of individuals passionate about serving our couples and business partners in more than 15 countries worldwide —including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more. We help people take celebration planning from inspiration to action. When you work for TKWW, you can be sure you will have a team working alongside you that doesn’t just care about the work you do but also the life that you live. We focus on the well-being and development of our employees through various opportunities and celebrate milestones and wins in a big way. After all, celebrations are what we do best.

ABOUT THE ROLE AND OUR TEAM:

The Knot Worldwide is looking for a passionate CRM Marketing Campaign Strategist who will be at the heart of CRM and lifecycle planning and managing dynamic customer journeys, campaigns, and best in class automation plans across all CRM touchpoints to include email, push, SMS and in-app messaging for multiple brands (The Knot and Wedding Wire). The right candidate will be hands-on in the strategic planning and management of all campaigns from ideation to execution. This role is a great fit for someone with a marketing mindset who leverages data and insights to create sophisticated personalized communications to nurture our couple's wedding planning journey across dynamic and personalized CRM experiences to guide and take the next best action to increase frequency, retention and loyalty.

This is your chance to turn data into business opportunities, while collaborating with a fun and forward-thinking team to make sure we are building personalized and automated journeys and delightful experiences for our couples and their guests to guide their wedding planning experience with TKWW.

RESPONSIBILITIES:

• Building and managing complex and personalized customer journeys, triggers and notification strategic plans for email, push, SMS and in-app campaigns and automations.
• Responsible for CRM campaign strategy, planning, journey building with CRM channel touchpoints and segmentation logic.
• Develop campaign briefs, Asana task management and oversight of creative and marketing automation processes to ensure campaign execution meet set deadlines.
• Deep understanding of customer data, data science, and segmentation query/personalization logic to develop CRM plans.
• Partner with integrated marketing, product, sales, creative and marketing automation teams to develop strategic CRM plans to achieve KPIs and KRs.
• Setting up and managing performance reports to track how well CRM campaigns, programs, customer groups, and segments are performing.
• Working closely with the Marketing, Data Engineering and CRM Marketing operations teams to keep things running smoothly and to bring new ideas to life.

SUCCESSFUL CRM SPECIALIST CANDIDATES HAVE:

• Experience managing large-scale projects and have fierce prioritization and time management skills.
• Expertise in email, SMS and push-notification best practices, deliverability and CAN-SPAM regulations.
• Experience with A/B testing methodologies.
• Must exhibit strong verbal, interpersonal, and written communication skills.
• Excellent team player with strong collaborative skills with the ability to work cross-functionally.
• Ability to anticipate needs, innovate, and flourish in a fast-paced, global environment.
• Min 5 years experience in CRM marketing strategy and campaign planning for email, push notifications, SMS, and In-app marketing.
• Experience in Asana, Airtable, Lucid Chart for journey mapping, brief development.
• Strong experience working in enterprise CRM systems - Salesforce Marketing Cloud or Braze a plus.
• Strong experience with A/B test design and performance measurement, reporting, and analytics.
• Advanced segmentation and rule based logic to build “if and then” statements to develop CRM journeys and plans.
• Strengths in campaign messaging, positioning, and providing creative direction and feedback.
• Excellent collaborator and working across highly cross-functional teams.
• You're a CRM pro and understand customer behavior, data and developing CRM automation plans, triggers, and CRM touchpoints to drive user engagement, frequency, retention and loyalty.
• Experience with lifecycle and loyalty programs with integrated CRM triggers.
• Experience in CRM campaign strategy planning and management from brief development, Asana requests, and campaign execution.
• Bonus points if you're familiar with Salesforce Marketing Cloud Journey Builder or Braze Canvas to develop complex sequences and trigger journeys.
• Well-versed in business intelligence, marketing analytics and ecommerce analytics and deep experience with applying analytics to digital commerce or digital marketing.

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

WHAT WE LOVE ABOUT YOU:

You Dream Big. You iterate and experiment to drive innovation.

You Love Our Users. You keep our global community at the center of everything you do.

You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.

You Hustle Every Day. You favor urgency and own your outcomes.

You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.