CRM & Marketing Automation Administrator

4over; United States; Remote; USD 100,000 - 130,000; Full time

Job summary

4over is seeking a CRM & Marketing Automation Administrator to manage HubSpot across Marketing, Sales, and Service hubs while shaping future CRM strategy. You will own data architecture, workflows, and reporting, ensuring data integrity and scalable automation.

The role involves migration planning and close collaboration with multiple teams for long-term growth. Qualified candidates bring 3+ years of hands-on CRM/marketing automation experience, strong HubSpot knowledge, data modeling skills,

Qualifications

• 3+ years hands-on experience administering and supporting CRM/marketing automation in a complex environment.
• Strong HubSpot admin experience across Marketing, Sales, Service hubs.
• Experience with enterprise CRM platforms and data architecture best practices.
• Experience with reporting, dashboards, data models, and data quality processes.

Responsibilities

• Serve as the primary administrator for HubSpot Marketing Hub, Sales Hub, and Service Hub, managing configurations, users, permissions, pipelines, properties, and system functionality.
• Own and maintain CRM data architecture, including custom objects, relationships, integrations, data structures, and ERDs.
• Build, maintain, and optimize workflows, automation, customer journeys, lead nurturing, segmentation, and lifecycle processes.
• Partner with Marketing, Sales, Customer Success, Customer Service, and Technology to translate business needs into scalable CRM solutions.
• Maintain data integrity through cleansing, deduplication, validation, imports, and ongoing data quality monitoring.
• Develop and maintain dashboards and reporting for sales pipelines, revenue, campaign performance, customer engagement, and operational metrics.
• Identify opportunities to improve system performance, streamline processes, and enhance automation.
• Troubleshoot CRM configurations, workflows, user access, data issues, and integrations, partnering with Technology teams and external vendors as needed.
• Establish and maintain CRM administration standards, security practices, system documentation, and data governance processes.
• Support evaluation, design, implementation, testing, and deployment of future enterprise CRM/marketing automation platforms.
• Lead and support CRM migration activities, including documenting current configurations, data mapping, cleansing, transformation, validation, and reconciliation.
• Serve as a trusted CRM resource, providing user training, onboarding, documentation, and ongoing technical support.
• Drive system adoption and change management efforts across business functions.
• Stay current on CRM/marketing automation capabilities, recommending enhancements that support growth.

Skills

HubSpot administration

CRM data architecture

Workflows & automation

Data governance

Dashboards & reporting

Data cleansing & deduplication

Lead nurturing & segmentation

Platform evaluation & migration

Cross-functional collaboration

Training users

Education

Bachelor's degree in Marketing, Business Systems, Information Technology, or related field

CRM certifications (plus)

Tools

Salesforce

NetSuite

Tableau

HubSpot

Job description

CRM & Marketing Automation Administrator

This role is remote within the United States. Candidates must be located within reasonable proximity to one of the following company facilities: Moonachie, NJ or Columbus, OH

About the Role

We’re looking for an experienced CRM & Marketing Automation Administrator to manage, optimize, and help shape the future of our CRM and marketing automation platforms at 4over. In this hands‑on, highly collaborative role, you’ll serve as the primary administrator for our current HubSpot environment, partnering with Marketing, Sales, Customer Success, Customer Service, and Technology to improve workflows, automation, reporting, data integrity, and user adoption.

As we evaluate future enterprise CRM solutions, you’ll also play a key role in platform selection, implementation, and migration, eventually taking ownership of the new CRM environment. This is an exciting opportunity for someone who enjoys solving complex problems, improving business processes, and building scalable CRM solutions that support long‑term growth.

What You’ll Do

• Serve as the primary administrator for HubSpot Marketing Hub, Sales Hub, and Service Hub, managing configurations, users, permissions, pipelines, properties, and system functionality.
• Own and maintain CRM data architecture, including custom objects, relationships, integrations, data structures, and entity relationship diagrams (ERDs).
• Build, maintain, and optimize workflows, automation, customer journeys, lead nurturing, segmentation, and lifecycle processes.
• Partner with Marketing, Sales, Customer Success, Customer Service, and Technology to translate business needs into scalable CRM solutions.
• Partner with Marketing, Sales, Customer Success, Customer Service, and Technology to translate business needs into scalable CRM solutions.
• Maintain data integrity through cleansing, deduplication, validation, imports, and ongoing data quality monitoring.
• Develop and maintain dashboards and reporting for sales pipelines, revenue, campaign performance, customer engagement, and operational metrics.
• Identify opportunities to improve system performance, streamline processes, and enhance automation.
• Troubleshoot CRM configurations, workflows, user access, data issues, and integrations, partnering with Technology teams and external vendors as needed.
• Establish and maintain CRM administration standards, security practices, system documentation, and data governance processes.
• Support the evaluation, design, implementation, testing, and deployment of a future enterprise CRM and marketing automation platform.
• Lead and support CRM migration activities, including documenting current configurations, data mapping, cleansing, transformation, validation, and reconciliation.
• Serve as a trusted CRM resource, providing user training, onboarding, documentation, and ongoing technical support.
• Drive system adoption and change management efforts across business functions.
• Stay current on CRM and marketing automation capabilities, recommending enhancements that support business needs and long‑term growth.

What We’re Looking For

• 3+ years of hands‑on experience administering and supporting CRM and/or marketing automation platforms in a complex business environment.
• Strong HubSpot administration experience preferred, including Marketing Hub, Sales Hub, and Service Hub.
• Experience with enterprise CRM platforms such as Salesforce, NetSuite, or comparable solutions.
• Hands‑on experience configuring CRM objects, properties, associations, workflows, automation, permissions, pipelines, and lifecycle stages.
• Strong understanding of CRM data architecture, integrations, data management, and system administration best practices.
• Experience supporting marketing automation, email campaigns, customer journeys, lead nurturing, segmentation, and lifecycle management.
• Experience supporting marketing automation, email campaigns, customer journeys, lead nurturing, segmentation, and lifecycle management.
• Experience with CRM reporting, dashboards, data models, and data quality processes; familiarity with Tableau or similar BI tools is a plus
• Ability to gather business requirements and translate them into system configurations, workflows, automation, and technical solutions.
• Experience supporting CRM implementations, migrations, integrations, or major platform enhancements.
• Strong troubleshooting, analytical, and problem‑solving skills with excellent attention to detail.
• Ability to collaborate with technical and non‑technical stakeholders, provide user training, and manage competing priorities
• Bachelor's degree in Marketing, Business Systems, Information Technology, or a related field, or equivalent experience. CRM certifications are a plus.

What Makes You Successful

• You're a hands‑on problem solver. You enjoy configuring systems, troubleshooting issues, improving workflows, and finding practical solutions to complex challenges.
• You think beyond system administration. You understand how CRM technology supports business goals, customer relationships, operational efficiency, and growth.
• You're comfortable with change. You can manage an existing platform while helping design, implement, and transition to a future CRM environment.
• You're data‑driven and detail‑oriented. You understand the importance of data integrity, accurate reporting, documentation, and scalable system architecture.
• You're a strong cross‑functional partner. You can translate business needs into technical solutions and communicate effectively with Marketing, Sales, Customer Success, Customer Service, and Technology teams.
• You're proactive and adaptable. You identify opportunities for improvement, embrace new technologies, manage competing priorities, and help teams successfully adopt new processes and systems.

Equal Opportunity Statement

4over is an Equal Opportunity and affirm…