CRM Manager, Direct to Consumer Communications

Master Lock; Deerfield (IL); On-site; USD 90,000 - 143,000; Full time

Job summary

Fortune Brands is seeking a Digital Commerce Marketing & Communications Manager to create compelling communication strategies that enhance brand loyalty. The role emphasizes collaboration and analytics to optimize messaging across channels, with a focus on engagement and campaign performance. Join a thriving team in Deerfield, IL, in a hybrid work environment.

Benefits

Comprehensive health plans

401(k) program with company contribution

Flexible time off benefits

Qualifications

• 5+ years of experience in B2C marketing communications.
• Proven success in developing multi-channel communication strategies.
• Familiarity with consumer behavior analytics.

Responsibilities

• Develop and manage B2C communication strategy.
• Craft messaging frameworks aligned with brand guidelines.
• Monitor campaign performance and deliver reports on KPIs.

Skills

Excellent writing and editing skills

Analytical mindset

Project management

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Salesforce

Klaviyo

HubSpot

Job description

Job Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

We are seeking a dynamic and results-drivenDigital Commerce Marketing & Communications Manager to lead the development and execution of consumer-facing communication strategies that drive engagement, build brand loyalty, and support business growth. This role will oversee messaging across multiple channels - including email, SMS, website, social media, and digital advertising - to ensure consistent, compelling storytelling that resonates with our customers.

Position location:This position is a hybrid role based out of Deerfield, IL. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions.The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

Key Responsibilities:

• Develop and manage the B2C communication strategy to support marketing campaigns, product launches, seasonal promotions, and loyalty initiatives.
• Craft messaging frameworks that align with brand guidelines and customer journey stages.
• Partner with digital marketing, DTC flagship store business managers, and creative teams to execute omni-channel campaigns.
• Manage content calendars and execution across owned (email, SMS, web), earned (PR, influencers), and paid (social, display) channels.
• Use consumer insights, segmentation, and performance analytics to personalize communications and optimize messaging.
• Maintain a consistent brand voice and tone across all touchpoints.
• Collaborate with customer service, product, and brand teams to ensure messaging reflects real-time consumer needs and product benefits.
• Monitor campaign performance and deliver monthly reports on KPIs such as engagement rates, CTRs, conversions, and retention.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 5+ years of experience in B2C marketing communications, ideally in a consumer brand or DTC environment.
• Proven success developing and managing multi-channel communication strategies.
• Excellent writing and editing skills, with a strong command of brand voice.
• Experience using CRM and marketing automation platforms (e.g., Salesforce, Klaviyo, HubSpot).
• Strong analytical mindset; experience using data to refine content and channel strategies.
• Collaborative and proactive with strong project management skills.

Preferred Qualifications:

• Experience in CPG, retail, eCommerce, or lifestyle brands.
• Familiarity with SEO, SEM, and paid social ad strategy.
• Knowledge of consumer behavior analytics and personalization techniques.

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $90,000 USD - $143,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [e-mail] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.