CRM Manager, Digital Customer Experience

CRH; Atlanta (GA); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive pay

Health, dental & disability

Retirement plan

Wellness programs

Inclusive culture

Job summary

CRH Americas Building Products in Atlanta seeks a CRM Manager, Digital Customer Experience to own the customer journey marketing strategy across our brand portfolio and drive personalized engagement at scale.

You will lead CRM/CDP initiatives using Salesforce Marketing Cloud and Salesforce Data 360, collaborate with cross‑functional teams, and measure performance to optimize the path to purchase.

Qualifications

• Experience with Salesforce Marketing Cloud and CDP (Salesforce Data 360).
• Strong communication and stakeholder management.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Define CRM strategy and roadmap for multiple brands.
• Oversee Salesforce Data 360 data integration and operations.
• Lead agile projects and balance priorities with stakeholders.
• Collaborate with Digital Solutions and product teams.
• Design customer experiences and drive personalization at scale.
• Advocate for the customer and optimize the path to purchase.

Skills

CRM platforms

Lifecycle marketing

Customer journey design

Stakeholder management

Project management

Communication

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Salesforce Data 360

Job description

CRH Americas Building Products is reinventing what's possible in building solutions. We are the leading provider of innovative outdoor living products and utility infrastructure solutions for the water, energy, and communications markets throughout North America. We're a trusted and strategic partner to engineers, contractors, distributors, specifiers, retailers and homeowners alike as the manufacturer of precast concrete, polymer concrete, and plastic infrastructure products. Our portfolio of brands includes Oldcastle APG, Oldcastle Infrastructure, Belgard® hardscape, Echelon® Masonry, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, and Techniseal® sands and sealant technologies.

Job Summary

Oldcastle is looking for a CRM Manager, Digital Customer Experience, to own the overall customer journey marketing strategy across our brand portfolio, providing consultation and oversight from implementation to execution. The CRM Manager is a cross-functional leader and responsible for development of communication strategies across the digital marketing spectrum that drive productivity and efficiency. The ideal candidate is familiar with all facets of marketing automation, including journey orchestration, data integration, segmentation and activation, campaign management, and performance measurement. The incumbent will play an instrumental role in bringing our Customer Data Platform to life by connecting various data sources to deliver contextually relevant, personalized marketing at scale.

Job Location

This position is hybrid and located at our corporate office in Atlanta, GA.

Job Responsibilities

• Customer Relationship Management – general platform management, set the CRM vision and strategy, establish and drive the CRM/CDP roadmap, deliver marketing automation at scale
• Customer Data Platform - oversee the implementation, data integration, and daily operations of Salesforce Data 360 to unify customer data into profiles/segments for targeted marketing
• Project Management – employ agile project management and continuous improvement methodologies, collaborate with Digital Solutions team to ensure accurate prioritization and execution of CRM/CDP roadmap and feature backlog
• Stakeholder Collaboration – partner with business stakeholder, product management, design services, digital solutions, and technical development teams to prioritize tasks, delegate resources, and drive incremental change
• Experience Design – demonstrate familiarity with user experience principles, inspire creative concept development in alignment with underlying business objectives
• Customer Obsession – represent the voice of customer to ensure digital investments are aligned with customer needs, create customer value, and simplify the path to purchase

Job Requirements

• Degree in a business-related field such as communications, web design, or marketing is preferred
• Excellent communication, strong attention to detail, problem-solving abilities, stakeholder management, and project management skills are essential
• Experience with CRM platforms (Salesforce Marketing Cloud), lifecycle marketing, customer journey design, and CDP (Salesforce Data 360); Ability to multi-task, prioritize, and manage multiple projects

What CRH Offers You

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• An inclusive culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.

CRH Americas Building Products (ABP), a CRH Company, is an affirmatively action and equal opportunity employer.

EOE/Vet/Disability

CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

AI tools may be used in certain stages of the employment lifecycle, such as candidate review; however, all final employment decisions will be made by a person.