CRM Manager: Data-Driven Lifecycle & Personalization (Hybrid)

Rockler; Medina (MN); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Employee discount

Paid vacation

401K

Fun place to work

Job summary

Rockler is seeking a CRM Manager in Medina, MN to lead the CRM and Data team, owning Salesforce and driving segmentation, lifecycle marketing, and customer engagement across channels. You will partner with Marketing, Ecommerce, IT, and Retail Ops to build data-driven campaigns that boost retention and lifetime value.

Ideal candidates have 5–7 years in CRM or customer marketing within multi-channel retail or ecommerce, a Bachelor's degree, and strong analytical and project management skills.

Qualifications

• Bachelor's degree or equivalent professional experience in Marketing, Business, Analytics, or related field.
• 5-7 years experience in CRM, customer marketing, marketing technology, or database marketing within a multi-channel retail/eCommerce environment.
• Strong understanding of customer data, segmentation, lifecycle marketing, personalization, and CRM best practices.
• Experience using insights, KPIs, and analytics to drive strategic recommendations and business performance.
• Experience contributing to marketing strategy, process development, and continuous improvement.

Responsibilities

• Lead CRM analytics efforts and develop reporting frameworks, dashboards, and KPIs.
• Own Salesforce CRM platform configuration, data governance, and roadmap development.
• Develop CRM strategies to improve acquisition, engagement, retention, loyalty, and customer lifetime value.
• Collaborate with Marketing, Ecommerce, Merchandising, IT, and Retail Operations to deliver coordinated customer experiences across channels.

Skills

CRM expertise

Data-driven marketing

Cross-functional collaboration

Project management

Communication

Education

Bachelor's degree

Tools

Salesforce

Power BI

Tableau

GA4

SQL

Job description

Rockler is seeking a CRM Manager in Medina, MN to lead the CRM and Data team, owning Salesforce and driving segmentation, lifecycle marketing, and customer engagement across channels. You will partner with Marketing, Ecommerce, IT, and Retail Ops to build data-driven campaigns that boost retention and lifetime value.

Ideal candidates have 5–7 years in CRM or customer marketing within multi-channel retail or ecommerce, a Bachelor's degree, and strong analytical and project management skills.