CRM & Lifecycle Marketing Manager

Socket.dev; Irvine (CA); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Competitive pay

Performance-based bonus

Medical, dental, vision, life, and 401

401(k) with company match

Paid time off

Job summary

Wedgewood Weddings & Events is seeking a strategic CRM & Lifestyle Manager to lead and optimize our CRM and lead nurture ecosystem across a fast-growing hospitality business. You will manage Salesforce/Salesforce Marketing Cloud, build nurture sequences, and partner with marketing, sales, and analytics to improve lead quality and customer experience.

You will own lifecycle strategies, lead scoring, and funnel optimization, while collaborating with web development and analytics teams on

Qualifications

• 3+ years of hands-on CRM management experience.
• Experience with Salesforce and Salesforce Marketing Cloud.
• Proven success building and managing lead nurture sequences, marketing automation workflows, lifecycle campaigns, and customer journey strategies across multiple touchpoints.
• Experience supporting businesses with long sales cycles and high-consideration purchases.
• Experience supporting website migrations and CRM integrations.
• Strong understanding of lead management, segmentation, automation logic, and reporting.
• Strong analytical, organizational, and project management skills.
• Ability to balance strategy with execution in a fast-moving environment.

Responsibilities

• CRM & Marketing Automation: Manage and optimize Salesforce and Salesforce Marketing Cloud; build lead nurture campaigns and lifecycle workflows; create audience segmentation strategies; monitor CRM health and data integrity; manage data accuracy across systems.
• Lead Nurture & Lifecycle Strategy: Develop nurture sequences for long sales cycles; optimize lead scoring and stages; improve lead handoff and funnel efficiency; personalize and automate to boost engagement.
• Website & Systems Integration: Support website migrations and CRM integrations; coordinate with web dev and analytics on forms, tracking, QA, and data flow; troubleshoot CRM issues.
• Reporting & Optimization: Analyze campaign/funnel performance; build dashboards for leadership; continuously test and optimize strategies and messaging.

Skills

CRM management

Salesforce

Salesforce Marketing Cloud

Lead nurture

Automation workflows

Audience segmentation

Analytics

Project management

Tools

Salesforce Marketing Cloud

Salesforce CRM

Job description

We’re looking for a strategic, hands-on CRM & Lifestyle Manager to lead and optimize our customer relationship management and lead nurture ecosystem across a fast-growing, multi-location hospitality business.

This role is ideal for someone who thrives at the intersection of marketing, sales, systems, and customer experience. You should be comfortable jumping into both existing and evolving processes, managing enterprise-level CRM and automation platforms, and building scalable nurture strategies that improve conversion performance throughout the customer journey.

You’ll play a key role in strengthening how leads move through our funnel — from first inquiry through booking — while partnering closely with marketing, sales, analytics, and web development teams to improve lead quality, automation, reporting, and customer experience.

What You’ll Do:

CRM & Marketing Automation

• Manage and optimize Salesforce and Salesforce Marketing Cloud
• Build, launch, and optimize lead nurture campaigns and lifecycle marketing workflows
• Create and maintain audience segmentation strategies to improve personalization and conversion performance
• Monitor CRM health, lead routing, automation logic, and campaign performance
• Maintain data accuracy, consistency, and CRM integrity across systems

Lead Nurture & Lifecycle Strategy

• Develop nurture sequences for long sales cycles and high-consideration customer journeys
• Optimize lead scoring, lead stages, and conversion pathways
• Partner with sales and marketing teams to improve lead handoff and funnel efficiency
• Identify opportunities to increase engagement, conversion rates, and customer retention through automation and personalization

Website & Systems Integration

• Support website migrations and CRM-related integrations
• Collaborate with web development and analytics teams on form integrations, tracking, QA, and customer data flow validation
• Troubleshoot CRM and automation issues proactively and efficiently

Reporting & Optimization

• Analyze campaign and funnel performance to identify opportunities for improvement
• Build dashboards and reporting to provide actionable insights to leadership
• Continuously test and optimize nurture strategies, workflows, and messaging

What We’re Looking For

• 3+ years of hands-on CRM management experience
• Experience with Salesforce and Salesforce Marketing Cloud
• Proven success building and managing:
  • Lead nurture sequences
  • Marketing automation workflows
  • Lifecycle campaigns
  • Customer journey strategies across multiple touchpoints
• Experience supporting businesses with long sales cycles and high-consideration purchases
• Experience supporting website migrations and CRM integrations
• Strong understanding of lead management, segmentation, automation logic, and reporting
• Strong analytical, organizational, and project management skills
• Ability to balance strategy with execution in a fast-moving environment

Nice to Have:

• Experience in hospitality, weddings, events, luxury services, travel, or related industries
• Experience supporting multi-location or enterprise organizations
• Familiarity with paid media attribution and customer acquisition funnels
• Experience collaborating with web development and analytics teams
• Knowledge of CRM best practices, data governance, and lifecycle strategy

Full Time

Hybrid (primarily remote). Southern California preferred, with occasional in-office collaboration at our Temecula headquarters.

$85,000-$95,000 annually

Why This Role Matters

As we continue to grow, we need someone who can strengthen the connection between marketing, sales, and technology while creating smarter, more seamless customer journeys.

This role directly impacts how effectively we convert leads, personalize communication, maintain CRM integrity, and scale the systems that support our business growth. You’ll help shape the full customer experience — from first touch through booking — while building processes that improve both performance and efficiency across the organization.

About Us

For over 40 years, Wedgewood Weddings & Events has been helping couples celebrate life's biggest moments while making the planning process simple and enjoyable. Today, we're one of the nation's largest venue and event companies, with more than 90 locations across the country - and we're continuing to grow.

Our all-inclusive approach allows our teams to focus on delivering exceptional hospitality and creating unforgettable experiences for every client and guest. Whether it's a wedding, corporate event, or social celebration, we believe great events start with great people.

As we continue expanding into new markets, we're committed to investing in our team members. More than 80% of our General Managers and Regional Managers have been promoted from within, creating meaningful opportunities for career growth across the country.

Why You'll Love Working Here

• Competitive pay and performance-based bonus opportunities

• Medical, dental, vision, life, accident, and supplemental benefits, plus a company-funded Health Reimbursement Account

• 401(k) with company match

• Paid time off, paid holidays, and sick leave

• A collaborative, fast-paced culture where initiative is recognized and growth is encouraged

• A workplace that 90% of our full-time team members recommend to others

If you're looking for a company that's growing, values its people, and offers the opportunity to build a long-term career in hospitality, we'd love to meet you.

Wedgewood Weddings provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.